WhatsApp: How to Use the Day of the Dead Stickers

WhatsApp released a new sticker pack celebrating Day of the Dead in 2021. Our guide will show you how to use the Day of the Dead stickers in the WhatsApp mobile application. Note: These screenshots were captured in the WhatsApp app on iOS. Step 1: Open a WhatsApp conversation and tap the sticker icon on…

Twitter: How to Browse Twitter Spaces

Twitter users on mobile can now listen to Twitter Spaces via a tab that has been added to the Twitter application’s navigation menu. Our guide will show you how to browse Twitter Spaces in the Twitter mobile app. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap the Spaces icon…

Like Pac-Man, Digital Keeps Gobbling Up More CPG Ad Dollars

Recent earnings reports from Amazon, Alphabet and Facebook (now known as Meta) confirm what everyone knows: We, as a society, are increasingly online. During the third quarter of 2021, Alphabet’s year-over-year revenue increased 41% to $65.1 billion, while Facebook’s climbed 35% to $29 billion. Amazon’s business unit mainly consisting of its advertising services grew 50%…

Meta Responds to US FDA Emergency Use Authorization for Pfizer Covid-19 Vaccine for Ages 5-11

The U.S. Food & Drug Administration issued an emergency use authorization of the Covid-19 vaccine from Pfizer for children aged five through 11, and Meta responded. U.S. Facebook users will begin seeing in-feed reminders in the coming weeks, in English and Spanish, about the availability of vaccines for kids in that age group and the…

The Impactful COP26 Opening Ceremony Film Shown to World Leaders and Delegates

SCOTLAND Glasgow – The environmental summit COP26 is now underway in Scotland with world leaders, members of the British Royal Family, global conglomerate chiefs, sustainability organizations and protesters all gathering in a bid to agree on measures that will reverse the climate crisis. American president Joe Biden, British Prime Minister Boris Johnson, Prince Charles and…

Google and New York Times Unite to Change How Skin Tones Are Seen in Digital Storytelling

When it comes to representation in the media and documenting diverse stories, it’s clear the need for more representation is not only necessary, but has been a continuously expressed need by marginalized communities with the rapidly changing media and social landscape. In an effort to spark progress in telling those diverse stories Google recently announced…

Ted Lasso’s Cristo Fernández Takes the Wheel in Forza Horizon 5’s ‘Love Letter to Mexico’

Cristo Fern?ndez rapidly rose to fame over the past year as Dani Rojas, a Mexican soccer phenom who moved to England to play for the struggling AFC Richmond Greyhounds in Ted Lasso. Now the Guadalajara-born actor has returned to his home country to star in Xbox’s 3-minute, adrenaline-fueled celebration of Mexico, the setting for new…

Subscriptions Are Just the Start: 3 Takeaways From Elevate: Publishing 2021

In the push to diversify their revenue streams, innovative publishers have begun to think of subscriptions as a starting point, rather than a finishing line. During Adweek’s Elevate: Publishing event, decision-makers at top media companies including The New York Times, Hearst, BuzzFeed, New York Magazine and The Washington Post weighed in on the strategies they…

Drake Earns a Fifth Week at No. 1 Ahead of Music’s Major Fall Releases

With new albums by Ed Sheeran, Taylor Swift and Adele looming, the rapper’s “Certified Lover Boy” remains atop the Billboard chart.

Amazon anuncia esquenta da Black Friday com novas ofertas todos os dias

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A Amazon anunciou um esquenta para a Black Friday deste ano no Brasil. A partir desta semana, os consumidores podem aproveitar uma seleção de novas ofertas todos os dias até a data oficial da Black Friday, que acontece no dia 26 de novembro. Os descontos terão tempo limitado em diversas categorias, além de cupons do dia com …

Leia Amazon anuncia esquenta da Black Friday com novas ofertas todos os dias na íntegra no B9.

Target apresenta campanha de férias focada em inclusão e diversidade

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Embora o Halloween mal tenha acabado, a Target não perdeu tempo e começou sua campanha para o Natal. Nesta segunda-feira (01), a loja americana de departamentos lançou um vídeo de 30 segundos que celebra não só a data, mas também equidade e inclusão. A proposta segue o slogan que a Target vem trabalhando há algum …

Leia Target apresenta campanha de férias focada em inclusão e diversidade na íntegra no B9.

Netflix Rolls Out Plush Collectibles Line in Continued Ecommerce Push

In June, Netflix debuted its first-ever ecommerce destination, Netflix.shop, to promote collectibles, apparel and home d?cor related to the streamer’s buzziest programs. Now, just in time for the holidays, the company is expanding into even more branded merchandise around Netflix itself. The company this month will start selling Chilleez, plush collectible pillow-like dolls bearing a…

Adweek Podcast: Why Facebook Is Going Meta

Well, it’s official: Facebook has officially changed its corporate name to Meta to reflect its growing focus on the metaverse. On this episode of Yeah, That’s Probably an Ad, we discuss the name change, our thoughts on Meta’s mission, and the future of virtual communities. Stream the new episode below, listen and subscribe on Apple…

Deezer e Globoplay lançam projeto com regravações de hits de novelas

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As novelas são parte fundamental da cultura brasileira há décadas, ajudando inclusive a ditar tendências e hits musicais. Para homenagear algumas novelas clássicas brasileiras e suas trilhas sonoras que marcaram gerações, a Deezer e o Globoplay lançam uma produção original e exclusiva: “Vale a Pena Ouvir de Novo”. O projeto convidou 9 artistas da música …

Leia Deezer e Globoplay lançam projeto com regravações de hits de novelas na íntegra no B9.

Reddit, Riot Games Team Up on Avatars for Netflix’s Arcane

Reddit kicked off its first ever avatar partnership Monday, teaming up with Riot Games to create character avatars based on new League of Legends animated series Arcane, which debuts on Netflix Nov. 6. The first two character creations, Jinx and Vi, are available to Redditors globally, and more will be added on a weekly basis…

Omnicom Group Elevates Two Top Executives

Omnicom Group has elevated two of its top senior executives at the holding company and network level. Daryl Simm will take on the newly created role of president and chief operating officer of Omnicom Group, while Florian Adamski will succeed Simm and become CEO of Omnicom Media Group. Simm has served as CEO of Omnicom…

Twitter libera Super Follow para usuários iOS de todos países

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O Super Follows, recurso do Twitter que permite aos usuários cobrar por oferecer conteúdo exclusivo a assinantes, agora está disponível para todos os dispositivos iOS. Com ele, os criadores podem definir seus tweets para serem enviados apenas para a linha do tempo de pessoas selecionadas. Lançada em setembro, no início, a experiência esteve limitada a …

Leia Twitter libera Super Follow para usuários iOS de todos países na íntegra no B9.

Campanha do Burger King brinca com o meme “acabou a mamata”

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A nova campanha do Burger King no Brasil brinca com o mote “a mamata ainda não acabou”. A ação divulga as ofertas que o app do BK traz para os clientes, incluindo sanduíches a R$ 9,90. Desde o dia 29/10, o público passou a ter a possibilidade de escolher entre seis opções de lanches no valor promocional oferecido pela promoção “BK …

Leia Campanha do Burger King brinca com o meme “acabou a mamata” na íntegra no B9.

Tara Walpert Levy Named VP, Americas at YouTube

Google named Tara Walpert Levy vice president, Americas at YouTube. She will transition to her new role Nov. 29 and report to chief business officer Robert Kyncl. Levy will oversee the video platform’s global partnership strategy and execute that strategy across Brazil, Canada, Spanish Latin America and the U.S. with the aim of helping creators…

How COP26’s Host Nation Scotland Is Using the Summit to Change Sustainability Behaviors

With the first day of sustainability summit COP26 now underway, and world leaders set to visit Scotland as agreement to a global climate change plan is sought, the Scottish Government is using the international stage to demonstrate its leadership on the subject. It has already committed to achieving net-zero carbon emissions by 2045 and was…