Young Love Interrupted By A Taco

Ah, summer nights at the beach. Bonfires. Starry skies. The steady crash of waves. Budding romance. What could be better? According to Taco Bell, their new Cantina Crispy Melt Tacos could be better. Is this spot funny? Is it empowering for young women? Is it additional proof that we’re mostly incapable of living in the […]

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Data Finds a Home in Vacation Rental Marketing

Travel became difficult and distant during Covid-19. But it also got personal. Rental management platform Vacasa has roughly 30,000 vacation properties throughout North America. However, it’s also part of an industry that spent a full year in decline due to the pandemic. According to vacation rental data firm AirDNA, the number of paid nightly stays…

Earphone-Equipped Folding Smartphones – The Conceptual Apple iPro Works as an Action Cam and More (GALLERY)

(TrendHunter.com) The conceptual Apple iPro has been designed by Zarruk Taiseer as an imagined multifunctional technology product from the Cupertino-based brand that would provide users with the ability to enjoy a…

Tmall: One Shoe

Tmall Integrated Ad - One Shoe
Tmall Integrated Ad - One Shoe
Tmall Integrated Ad - One Shoe
Tmall Integrated Ad - One Shoe

Tmall’s “One Shoe Project” now allows disabled people with one foot to buy one shoe.

On Tmall’s ‘Double-11’ 2021, in addition to the half-price promotion as usual, the platform partnered with various sports brands to initiate a heart-warming charity project for the disabled one-legged people – #theOneShoeProject

In China, disabled people with one foot have always had a hard time buying shoes, many bear the full price of a pair when they only need one. This has undoubtedly caused waste and financial burden. As China’s first-tier e-commerce platform Tmall has the capability and resource to partner with a great number of sports brands. After digging into the pain point of how disabled persons purchase shoes, Tmall worked with brands to design a shoe box, splitting the traditional ‘one pair’ box into halves, each containing single shoe and launched a one-shoe sales system on its platform, allowing one-legged people to purchase the shoe they need, either left or right, for half the price of a regular pair.

At its launch, the ‘One Shoe Project’, certified and endorsed by China Disabled Persons’ Federation, has immediately received a great number positive reports from mainstream media. Participating brands such as Reebok, Skecher and ECCO have also received high praise from consumers.

The potential of One Shoe Project’s long-term operation is evident to both Tmall and partner brands. Tmall aims to bring in more brands on board in the future to provide more accessible options to disabled people.

Meta Expands Facebook Climate Science Center to 100+ Countries

Meta detailed some of its efforts to combat climate change with the 2021 United Nations Climate Change Conference (COP26) ongoing in Glasgow, Scotland, through Nov. 12. Facebook’s Climate Science Center was extended to more than 100 countries, giving more people access to factual resources from leading climate organizations. The social network debuted the feature in…

Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A’s general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis’ bestselling book Moneyball, which in turn led to Brad Pitt portraying Beane in the film adaptation. Beane’s analytics methods, which…

NFTs Face a Setback as Brands and Publishers Consider Environmental Implications

If you’ve given even a cursory look into the environmental impact of cryptocurrencies, you can quickly get lost in the wash of near-meaningless analogies. The Ethereum network uses as much energy annually as the country of Chile, and selling a nonfungible token uses as much energy as a European Union resident’s electricity consumption for one-and-a-half…

Yankee Candle Began as a Christmas Gift of Melted Crayons

THE CONTAINER – Introduced in 1977, the apothecary-style jar has become Yankee Candle’s signature packaging. THE SCENT – Yankee Candle has 600 of them, but Spiced Pumpkin is No. 1 this time of year. THE FORMULA – The brand is known for the realism of its aromas and also their strength: One candle can scent…

As Cannabis Legalization Expands, the Tech Firms Fueling Its Sales Are Exploding in Value

It would be a dramatic understatement to say cannabis commerce platform Dutchie’s valuation has been growing by leaps and bounds. As recently as August 2020, its estimated worth was $200 million. By March 2021, it was $1.7 billion. A revised estimate for this fall puts it at $3.7 billion. Those eye-popping numbers, coming on the…

A Childhood Passion Got This Entrepreneur to the Super Bowl

As a hairstylist, Carolyn Aronson knew her clients’ frustration with not finding a multipurpose product with simple ingredients. So in 2006, she hung up her stylist apron and founded It’s a 10 Haircare and its signature Miracle Leave-In product, and built a multinational brand that has gone all the way to the Super Bowl. Aronson’s…

This Holiday Season You Can Get a Cheese Sculpture for The One You Love

Christmas 2021 is coming fast down the line, and finding a unique gift for loved ones can be a challenge. Cheese sculptures might not be the first suggestion that springs to mind, but for the cheese-fanatics in your life, it’s gouda brie a good day. Starting Oct. 1, cheese crisp brand Whisps is giving consumers…

Extra-Large Chicken Sandwiches – Chili’s Has a New Big Mouth Crispy Chicken Sandwich

(TrendHunter.com) Chili’s recently expanded its fan-favorite Big Mouth lineup to include several new burgers and a new Big Mouth Crispy Chicken Sandwich.

Chili’s Big Mouth lineup is a series of burgers known…

Instagram Begins Rolling Out Add Yours Sticker for Stories

A new sticker for Instagram Stories, Add Yours, enables creators to turn their Stories into public threads where anyone can contribute and participate. Creators can use the Add Yours sticker by adding it via the sticker tray in Stories, writing a custom prompt (or adding a random prompt by tapping the dice) and sharing their…

HBO Max vai transmitir o Campeonato Paulista pelos próximos quatro anos

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A HBO Max, que já transmiti a Liga dos Campeões da Europa, agora também contará com o Campeonato Paulista em sua grade esportiva. A WarnerMedia venceu a concorrência com a Disney e adquiriu os direitos de transmissão do torneio. A empresa, então, utilizará a plataforma de streaming para a exibição das partidas pelos próximos quatro …

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Adidas Teams Up With NBA Star Trae Young to Show Kids That ‘Impossible Is Nothing’

When you’re facing off against seemingly insurmountable odds, finding the inspiration to keep going can be one of the biggest challenges. When a star NBA player gives a nod to the next generation, that can mean a lot to up-and-coming hoopers all over the world. Atlanta Hawks star Trae Young is known for unconventional moves…

Netflix lança colecionáveis de pelúcia em formato de travesseiros

Chilleez

Desde junho de 2021, no site netflix.shop, é possível encontrar diversos produtos relacionados aos filmes e séries mais famosos da plataforma de streaming, assim como alguns que destacam a própria marca. Agora, aproveitando a aproximação das festas de final de ano, a Netflix lança, a partir de 12 de novembro, o “Chilleez“, boneco colecionável de …

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Twitter Details Several Initiatives for COP26 on Its Platform

Twitter created an event page for the 2021 United Nations Climate Change Conference (COP26), featuring commentary and resources from environmental experts and key organizations, as well as the latest news from the event, taking place in Glasgow, Scotland, through Nov. 12. The page will be localized and available to anyone on the social network in…

Derivado de “The Mandalorian”, “O Livro de Boba Fett” ganha trailer

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Já faz quase um ano que a segunda temporada de “The Mandalorian” não apenas com a incerteza do destino de Grogu, mas também com a promessa de um derivado estrelado por Boba Fett, o caçado de recompensas mais estiloso da franquia “Star Wars”. E depois de alguns acenos, a Disney nesta segunda-feira (1) divulgou o …

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Lupo abre concurso para selecionar novos estilistas no Brasil

lupo

Para celebrar seus 100 anos, a Lupo acaba de lançar o “Concurso Lupo Novos Estilistas Brasil” e quer encontrar talentos na área de moda e design. As inscrições vão até 29 de novembro e podem ser feitas neste link. Segundo o site Clube de Criação, estudantes dessas áreas estão convidados a criar produtos para integrar …

Leia Lupo abre concurso para selecionar novos estilistas no Brasil na íntegra no B9.

Snap Reaches Pact With NBCUniversal for Sounds From Movies, TV Series, Peacock Originals

Snapchatters across the globe can now add Sounds from NBCUniversal movies, television series and original programming from Peacock to their Snaps under terms of an agreement revealed Monday. When a user receives a Snap with a Sound, they can swipe up to view additional information about the key art and title of the movie or…