Facebook Plans to Shut Down Its Facial Recognition System

Saying it wants “to find the right balance” with the technology, the social network will delete the face scan data of more than one billion users.

SERVPRO: There's A Pro For That

How do you make “Like it never even happened” happen? By being prepared.

This new national campaign, which launched on November 1, showcases SERVPRO’s industry-leading array of cleaning and restoration capabilities through a series of extreme simulations that put its services to the test. The fully integrated effort will include national broadcast TV, OTT/overlays, paid and organic social media, online video (OLV) retargeting, and website content.

For television and video content, BUNTIN partnered with Los Angeles-based production house Smuggler – the Shots Awards 2021 Production Company of The Year – to produce video assets that combine ambitious in-camera special effects with high-quality post-production enhancements. Award-winning Swedish director Filip Engstrom was tapped to direct the project, bringing his modern aesthetic, and expertise in large-scale productions to the campaign.

Google Ads Rolls Out Performance Max Globally

Google Ads today announced the rollout of an ad unit that it claims will help advertisers bolster their incremental reach. Top line Dubbed Performance Max, the new offering lets media buyers book inventory across a range of Google properties including YouTube, Search, Discover, Gmail and Maps as part of a single campaign. The Google Ads…

Justice Dept. Sues Penguin Random House Over Simon & Schuster Deal

The Biden administration’s rejection of the proposed publishing merger reflects a changing atmosphere in Washington toward consolidation.

Xbox: Impulse takes the wheel in 215 McCann’s latest campaign for Forza Horizon 5

Xbox Film Ad - Impulse takes the wheel in 215 McCann’s latest campaign for Forza Horizon 5
Xbox Film Ad - Impulse takes the wheel in 215 McCann’s latest campaign for Forza Horizon 5

Xbox Game Studios’ Forza Horizon 5 takes place in Mexico and features an ever-evolving open world with limitless driving action in hundreds of the world’s greatest cars. It’s a game where absolute freedom truly leads to incredible experiences. That’s why we created a campaign that champions impulsiveness as a virtue. When you listen to your gut, you see more, do more and explore more.

The campaign tagline ¡GO! speaks to the excitement and urgency of doing, over thinking. It also sets the game squarely in Mexico with the Spanish inverted exclamation point. It was important to the team to use authentic language while also speaking to a global audience.

The film, “The Getaway Driver,” focuses on one man discovering his very own voice of impulse and embarking on a wild joy ride throughout vibrant Mexico. Our hero (played by Cristo Fernández from Ted Lasso) is a ride-share driver who is used to helping others “getaway,” while he himself remains stuck in a monotonous routine. Beholden to the whims of others, he rarely gets a chance to let loose. Until one day a passenger enters the car and lo and behold, it’s himself.

In the style of magical realism, what will unfold is a wild adventure spurred on by his own impulses, manifested in human form. As he tears across Mexico’s diverse terrain, he encounters a mix of highly sought-after vintage and new cars, from a classic 1963 Volkswagen bug to the all-new Ford Bronco. After our hero has fulfilled every whim, his alter-ego magically disappears – but his hunger for adventure lives on.

Throughout concepting, production and post, 215 McCann was committed to representation and authenticity in all its forms. The agency hired Latinx talent in front of and behind the camera, including a Mexican-born director (Tania Verduzco from Los Pérez), Mexican actor Cristo Fernández, and a cameo from Colombian singer, Karol G. Lastly, in addition to diversity on set, 215 McCann and Xbox achieved a carbon-neutral production, ensuring our commercial was both inclusive and sustainable.

The campaign will run globally across broadcast, social, and OOH beginning November 1.

Veterans Affairs Canada: Unforgettable Day

In this Remembrance Day spot, we define courage through the range of emotions experienced by those who serve, to demonstrate that November 11 is “the most unforgettable day of the year.”

Video of Unforgettable Day

Trapped Egypt: No Matter Who You Are – It Won't Go Down Easy !

Trapped Egypt is an escape room game where you have to discover clues, solve puzzles, and accomplish missions in 60 minutes to escape from the site of the game. So, No Matter Who You Are, In Trapped, It Won’t Go Down Easy

Video of No Matter Who You Are, It Won’t Go Down Easy

NBCU Will Shutter NBCSN Dec 31, Move Most Sports to USA Network

NBCUniversal’s cable sports network NBCSN will officially be no more on Dec 31. In January, the company first announced plans to shutter the cable network later this year in an effort to bolster USA Network, which has been shifting away from scripted series and focusing on more sports and reality programming. Some of the biggest…

Burger wrapped like a candy / Un Bonbon petit recyclage?

THE ORIGINAL?
Mc Donald’s “Happy Halloween” – 2011
Click the image to enlarge
Source : Ad Forum,
Agency : Cossette Montréal (Canada)
LESS ORIGINAL
Burger King “Trick or treat” – 2021
Click the image to enlarge
Source : Adsoftheworld
Agency : Ogilvy Latina (Puerto Rico)

WWF Arctic: WWF's stop-motion film created using only melting ice.

WWF Arctic Film Ad - WWF's stop-motion film created using only melting ice.
WWF Arctic Film Ad - WWF's stop-motion film created using only melting ice.
WWF Arctic Film Ad - WWF's stop-motion film created using only melting ice.

We follow the story of a young polar bear which tries to survive in the increasingly melting Arctic environment. In the film, as in real life, Arctic sea ice is melting quickly “changing the Arctic ecosystems forever, causing destruction around the planet.” This is a stark reminder that world leaders need to act now.

London based NOMINT used the natural melting properties of ice to create a direct visual metaphor between the real-life Arctic and the animated environment. NOMINT used an innovative combination of 3D-Printing, Mould-Making, and Ice-sculpting to create 500 unique polar bear ice-sculptures that were then used to create the stop-motion animation. More than 1000 liters of ice were used to create the polar-bear sculptures and environment. The film, which took a year to produce, was created by NOMINT co-founder Yannis Konstantinidis in collaboration with Marcos Savignano and Jua Braga, with music by Ted Regklis.
#CantNegotiateWithIce #COP26

Video of Can’t negotiate the melting point of ice

Acba Bank: Visa Cards

Acba Bank Film Ad - Visa Cards
Acba Bank Film Ad - Visa Cards
Acba Bank Film Ad - Visa Cards
Acba Bank Film Ad - Visa Cards
Acba Bank Film Ad - Visa Cards
Acba Bank Film Ad - Visa Cards

3D case video celebrates Acba Bank’s new Visa cards following the bank’s recent re-branding.

Video of Acba new visa card

PB B'laster: Get Some

Unleash your inner Rust Belt Warrior with the power and control of PB B’laster Penetrant. Use it to bust loose rusted or corroded parts in and around the house and garage. With a can of PB B’laster in your hand, even you can Work It Like a Pro.

Video of PB B’laster Commercial – MAY 2021 – GET SOME

Sabra Taps The Martin Agency as Creative Agency

Sabra, a top hummus and dips brand, has tapped The Martin Agency to grow its already dominant 62% category share through scaling marketing and creative impact. The scope of work includes a creative platform with supporting activations, plus a new product launch in 2022. Sabra previously worked with VaynerMedia and produced a Super Bowl ad…

Novo livro de Chico Felitti mostra como Elke Maravilha era a Mulher-Maravilha possível

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Quando tinha entre sete e oito anos, encontrei um potinho de sombra em pó verde. Verde cintilante. Estava jogado numa gaveta de maquiagens, esquecido ali pela minha avó. Não tive dúvidas e meti os dedos no pigmento, colorindo minhas pálpebras até a altura das sobrancelhas. Olhei no espelho e me espantei – nunca tinha visto …

Leia Novo livro de Chico Felitti mostra como Elke Maravilha era a Mulher-Maravilha possível na íntegra no B9.

Disney Channel / The Walt Disney Company: Goodbye

Disney Channel Film Ad - Goodbye

In October, Disney closed down its TV channels in South East Asia to focus on its OTT platform Disney+. So this spot subtly bid its TV viewers Goodbye.

Video of DISNEY IMAGE SPOT 2021

DSS: Dubai Summer Surprises

DSS Design Ad - Dubai Summer Surprises
DSS Design Ad - Dubai Summer Surprises

Dubai summer surprises is an event that takes place every year, giving Dubai’s
residents and visitors an amazing experience by providing them with a six-week
shopping extravaganza offering them with amazing bargains, promotions,
spend-and-win competitions and incredible entertainment throughout the City.
we were inspired by the six-week festival and decided to create a visual representing
Dubai Summer Surprises showcasing what the event represents. The promotions,
competitions and entertainment provided during these six weeks were used as the
main elements to help build our visual.
To start off, we sketched a mall in the shape of a box – with the idea of Unboxing a
world of Excitement. This box consists of various activities that people can indulge
themselves in during these six weeks such as shopping, bowling, wild wadi, iFly, and
much more!
Once the sketch was finalized, we used it to create a 3D visual.

Al-Futtaim Motors – Toyota: Toyota Care | Nightmare

Al-Futtaim Motors - Toyota Print Ad - Toyota Care | Nightmare
Al-Futtaim Motors - Toyota Print Ad - Toyota Care | Nightmare
Al-Futtaim Motors - Toyota Print Ad - Toyota Care | Nightmare

Drive fearless by servicing your Toyota with Toyota Care.

Rogers Communications: I might

Developed by AOR Theo and Director Goh Iromoto from Steam Films, the TV/OLV spot ‘I might’ features kids imagining a future where they might achieve incredible things – from starting a business to becoming a famous tech guru to solving hunger and climate crises. The voiceover, however, tells a different story.

“I might not solve world hunger, make the lakes clean again, or make history” the young girl says with uncertainty about what the future holds and whether or not one young child can make a difference that significant. As the spot draws to a close, a young boy pauses in thought, looks back at the camera, and says “but I might…”, driving home the simple fact that education can make all the difference in helping youth reach their full potential.

Grey Goose Twists, Shakes and Chills With Vive Le Martini! Campaign

Famously served shaken or stirred, the martini is an iconic cocktail. French vodka brand Grey Goose is honoring the classic drink with its new campaign, “Vive Le Martini!” debuting today. “The inspiration for the Vive Le Martini! film came from wanting to celebrate both Grey Goose as the quintessential vodka, and the martini as an…

iProspect Seeks to Balance Being a Full-Service Agency With Performance Marketing

Agencies have been promising to dismantle the silos among the endless arrays of advertising and marketing services. With Dentsu agency iProspect’s switch to being a full-service shop, executives are conscious of maintaining its identity in the world of performance marketing. In early October, iProspect signaled that it had found the person to maintain its original…