Nov 08

Ao som de Adele, campanha de Natal da Amazon mostra que nem todos estão preparados para “voltar ao normal”

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amazon-natal-2021

Embora a Black Friday nem tenha passado, a Amazon já lançou sua campanha global de Natal. O anúncio de 60 segundos foca em como nem todas as pessoas estão preparadas para retomar as atividades cotidianas com normalidade, após o longo período de pandemia que afetou todos os nossos hábitos. Neste contexto, a empresa ressalta que …

Leia Ao som de Adele, campanha de Natal da Amazon mostra que nem todos estão preparados para “voltar ao normal” na íntegra no B9.

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Nov 08

Sesc Avenida Paulista prepara temporada de encontros sobre os 40 anos da MTV

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MTV

O Sesc Avenida Paulista apresenta o projeto “A Relevância dos Videoclipes [desde seus primórdios até sua reinvenção na internet]“, uma temporada de encontros que vai refletir sobre a história dos videoclipes. As discussões devem abordar especificidades da linguagem e seus formatos de produção e difusão, assim como a influência da MTV na cultura ao longo das últimas …

Leia Sesc Avenida Paulista prepara temporada de encontros sobre os 40 anos da MTV na íntegra no B9.

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Nov 08

Coca-Cola Names WPP as Global Marketing Network Partner

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WPP will become the global marketing network partner for Coca-Cola which will see it charge to oversee the growth of the company’s brand portfolio after a pitch against rivals IPG, Dentsu and Publicis Groupe. The appointment charges the world’s largest agency network to run the portfolio across over 200 countries and territories as part of…

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Nov 08

DEI Efforts Must Account for Neurodiversity

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If your brand is truly focused on connecting with all consumers, it needs to consider individuals with learning and thinking differences in its diversity, equity and inclusion (DEI) efforts. Marketers have realized the power and influence diverse consumers have–but they’re missing the mark when broader DEI initiatives don’t speak to the more than 70 million…

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Nov 08

WhatsApp pode desenvolver recurso de “Comunidades”

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Pode ser que o WhatsApp esteja focado em um recurso para criar “Comunidades“. Alguns rumores surgiram em outubro deste ano e, agora, o WABetainfo apresentou uma apuração semelhante. Tudo indica que a opção estará disponível em uma atualização futura no WhatsApp beta para Android e iOS. De acordo com o site, uma “Comunidade” seria um …

Leia WhatsApp pode desenvolver recurso de “Comunidades” na íntegra no B9.

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Nov 08

Adele’s New Single Drops in Amazon’s Poignant Christmas Ad

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As the buzz grows around Adele’s upcoming album 30, the pop star debuted her latest single in Amazon’s Christmas ad. Her new song “Hold On” is the soundtrack of the ad, which was released on Monday and tells the story of a young woman struggling to adjust amid the pandemic. The lyrics are fitting, as…

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Nov 08

Why the Media Loves Labor Now

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At a moment of political turmoil, economic change and a pandemic-driven focus on how we work, labor has become a hot news beat.

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Nov 07

Argos: Christmas is on!

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British retailer Argos and its agency of record, The&Partnership, are today releasing their 2021 festive campaign. The ad showcases the pure jubilation of Christmas and all the ways British families across the country can go BIG together after the disappointment of last year.
With a barrage of festive cheer, the 60 second advert kicks off a multi-media Christmas campaign running through the festive period covering key consumer touchpoints across ATL, OOH and Digital channels.

Appealing to Christmas enthusiasts across the UK, the ‘Baubles to Last Year, Christmas is On!’ campaign reaches out to families that LOVE the festive period; the neighbour who’s always first to put decorations up, the person at work who starts wearing a Christmas jumper in October (!) and the promising sound of the delivery man at our front doors signifying the arrival of special gifts for loved ones. Christmas 2021 is more poignant than ever before and people want to make it the most exciting, magical, and memorable Christmas yet – with the help of Argos, it will be.

Video of Argos Christmas Advert 2021. Baubles to last year! Christmas is ON.

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Nov 07

Disneyland Paris: What happens when your gift is a mistake

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Christmas gifts can sometimes be stressful. You need to find the perfect gift for each of your family members. A gift that will make them happy. Finding that gift can be a real challenge.

But how would you react if you found the perfect Christmas gift and there is a mistake during the gift exchange?

That’s the embarrassing situation that our family has gotten themselves into during Christmas night in this Disneyland Paris advert created by ad agency BETC Paris.

Video of Disneyland Paris – The Mistake

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Nov 07

Cricket Wireless: Cricket Wireless and ARGONAUT Highlight 5G and Joyful Deals in 2021 Holiday Campaign

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Cricket Wireless is approaching the holiday season with a blizzard of offerings to help customers stress less and smile more. Working with creative agency ARGONAUT, Cricket created three new spots for its Holiday 2021 campaign, highlighting the seemingly endless benefits of its $60 unlimited plan, a free 5G phone for switchers, and the dynamic speed of its 5G network.

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Nov 07

Yes: Women are hearing the word NO too often

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Yes Film Ad - Women are hearing the word NO too often

Women in Poland are hearing the word NO too often. In contrary, the YES brand wants them to hear YES more often. In their latest campaign I am a Woman featuring Aleksandra ?ebrowska and Katarzyna Zillmann, among others, says YES and gives a tribute to all the women, their diversity, courage, independence, strength, emotions, and sensitivity. Only TVP public television in Poland, control of the right-wing Law and Justice (PiS) party said NO to the campaign created by 180heartbeats + JUNG v MATT agency.

Video of Yes – I’m a woman

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Nov 07

Littlewoods Ireland: Share the love this Christmas

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Following on from a successful pitch win over the summer, Boys+Girls, Ireland’s largest independent creative agency, have created their first Christmas campaign for the leading online lifestyle retailer.

For their campaign, Littlewoods Ireland wanted to ensure to deliver the message that in life, love is the greatest gift you can share. With this in mind, Boys+Girls created a narrative-driven, heartfelt story about the true meaning of the festive season.

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Nov 07

Cheesy Garlic Rolls – Pizza Guys is Serving Up New Cheezee Garlic Rolls This Holiday Season

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(TrendHunter.com) If you’re looking for the perfect side dish to pair with your next pizza order, Pizza Guys has you covered with its new Cheezee Garlic Rolls.

Just as the name suggests, the new Cheezee Garlic…

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Nov 07

HomeEquity Bank: Getting Second World War Rations via DoorDash in 2021

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HomeEquity Bank Film Ad - Getting Second World War Rations via DoorDash in 2021
HomeEquity Bank Film Ad - Getting Second World War Rations via DoorDash in 2021

HomeEquity Bank is offering recreations of Second World War rations through DoorDash to support the Legion National Foundation on Remembrance Day.

Video of Orders of Sacrifice

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Nov 07

Consumer Healthcare Products Association: Camp Lucky Provides Post Support To PSA To Warn Teens About “Lean” Via Agency TracyLocke

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DXM is short for dextromethorphan – a safe ingredient found in over-the-counter cough medicines that has to potential to be misused by teens in an unsafe mixture they call “Lean” to get high. To address this harmful behavior, The Consumer Healthcare Products Association (CHPA) in collaboration with the Partnership to End Addiction asked creative agency, TracyLocke to create content that would warn teens of the dangers of “Lean” in a way that would resonate.

Nobody Likes Themselves on Lean, illustrates the effects that abusing DXM can have on a teen’s life and the undesirable social consequences the morning after she posts a video of herself on lean. Audiences feel her regret as she is confronted with the stark reality that her embarrassing and irresponsible content from the night before has gone viral. The spot ends with a call to action for teens to learn more at WhatisDXM.com.

Camp Lucky provided post support to the spot, directed by Daisy Cutter’s Trey Hill, including editing, color, sound design & mix, to bring to light the negative side effects and harm – both physical and emotional – that can come from abusing DXM

Video of Consumer Healthcare Products Association | Nobody Likes Themselves on Lean

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Nov 07

John Lewis & Partners: Unexpected Guest

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John Lewis & Partners launches the 2021 Christmas advert ‘Unexpected Guest’, celebrating the magical moments of Christmas experienced for the first time

Up and coming British singer and songwriter Lola Young, covers ‘Together in Electric Dreams’ for this year’s soundtrack

Video of Unexpected Guest | John Lewis & Partners | Christmas Ad 2021

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Nov 06

Cinnamon Roll Breakfast Pies – The Cracker Barrel Cinnamon Roll Pie Breakfast is Decadent

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(TrendHunter.com) The Cracker Barrel Cinnamon Roll Pie Breakfast is a being launched by the restaurant chain to offer patrons a way to enjoy a sweet, satisfying meal in the upcoming holiday season. The pie itself is…

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Nov 06

How Halo Infinite’s Marketing Is Building on the Franchise’s Iconic, Immersive Advertising

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In 2006, Xbox and agency partner McCann created a campaign that was not only one of the best in video game history, but also in advertising history. “Believe,” the intricately crafted, surprisingly emotional launch campaign for Halo 3, set a new bar for the role marketing could play in a game’s worldbuilding–and its strength lay…

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Nov 05

PepsiCo Aims to Drive Support to Black-Owned Restaurants With Its First-Ever ‘Dig In Day’

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For Black-owned businesses, the pandemic was only the latest obstacle in a line of professional and personal challenges. Systemic barriers have long created larger, more sustained issues that impede success. With a new initiative, PepsiCo is committing to help combat the economic struggles Black-owned restaurants face. PepsiCo built the Dig In platform last fall to…

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Nov 05

This Juice Brand Is Giving Moms a Mother’s Day Do-Over

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The health crisis posed by the Covid-19 pandemic has been hard on parents of all genders, but the effect it’s had on mothers has been especially severe. With the unprecedented school and daycare closures of 2020, many moms were forced to leave the workforce entirely. While these issues are ongoing, the push for solutions seems…

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