Grafites do Beco do Batman ganham versão em realidade aumentada

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Um aplicativo de realidade aumentada vai permitir a releitura de cinco grafites presentes no Beco do Batman. Com movimento e volume em um ambiente tridimensional, o Beco Expandido oferece interação e dá vida à arte urbana. O projeto é uma iniciativa do estúdio criativo Midiadub (formado por Gabriel Santos, Arthur Boniconte e André Mattos) e …

Leia Grafites do Beco do Batman ganham versão em realidade aumentada na íntegra no B9.

Lowe’s Unveils New Space Measurement Tool Powered by Lidar Scanner

Lowe’s is tapping laser scanning technology to help DIYers better place their carpeting. The home improvement chain announced a new room measurement tool this week powered by Lidar–a technology that gauges how long light takes to travel to and from a surface to measure a space. The feature will first be integrated into flooring listings…

NBCU Targets Bravo Fans With Virtual Bazaar and Shoppable Instagram Series

NBCUniversal is forging ahead with its live commerce ambitions as the 2021 holiday shopping season ramps up. The broadcaster’s cable brand Bravo is today taking the wraps off an interactive virtual shopping mall with rooms dedicated to various network series like Below Deck, Southern Charm, Summer House and The Real Housewives franchise. Called the Virtual…

Meta to Halt Use of Facial Recognition Technology on Facebook

Meta is taking the facial recognition out of Facebook. The company said last week that it will shut down the facial recognition system on Facebook as part of an overall initiative to limit the use of the technology in its products. However, facial recognition is still in play as the company moves into the metaverse,…

The ‘Rust’ Shooting Spurs a Debate Over Using Guns on Film Sets

Alec Baldwin, who fatally shot a cinematographer with a gun he had been told was safe, has called for productions to hire police officers to monitor gun safety.

Meta plans to remove thousands of sensitive ad-targeting categories.

Ad buyers will no longer be able to use topics such as health, race or sexual orientation to target people with unwanted ads on Facebook or other Meta apps.

Clubhouse Rolls Out Replays, Total Attendee Count

The development team at social audio application Clubhouse has been busy, as two new features were released for Android and iOS Monday: Replays, initially discussed in September, and Total Attendee Count. Creators can choose whether or not to toggle Replays on, and those who do can record their rooms, save them to their profile or…

Popeyes and Megan Thee Stallion Turn Up the Heat With a Second Merch Collection

In case you missed it, things have been heating up since the legendary partnership between Megan Thee Stallion and the legacy chicken chain Popeyes began. In October, the pair announced a plan to roll out three separate, co-designed merch lines. Today, the brand announced the second installment. The collection, dubbed “Animegan” and inspired by the…

Artex aproveita meme do momento e também divulga sua “bolsa de toalha”

artex-toalha

Ainda é terça-feira, mas a semana já está marcada por um meme: a bolsa de toalha. Tudo começou com um vídeo “unboxing” postado por Maria Luiza Borges Santiago no TikTok. Nele, a influenciadora mostra sua nova bolsa da grife italiana Bottega Veneta, que ela adquiriu diretamente de Londres. Em pouco tempo o vídeo viralizou nas …

Leia Artex aproveita meme do momento e também divulga sua “bolsa de toalha” na íntegra no B9.

This Cozy Fireplace Video Raises Vital Funds for People Facing Homelessness

Virtual fireplace videos have become an online phenomenon, growing in popularity during the pandemic when many people were stuck at home. A few years ago, Netflix even made a “Fireplace for Your Home” series, with episodes that bring a dose of coziness to people’s living rooms without the hassle of logs or smoke. With fireplace…

Scotch Brand Sticks With Tastemade to Bring Gift-Wrapping Tips, Hacks to Pinterest

Scotch Tape has been used to wrap holiday gifts since debuting in 1930, and 3M’s Scotch Brand teamed up with media company Tastemade on a Pinterest-first campaign to inspire Pinners to up their gift-wrapping game. Pinterest said searches for gift-wrapping techniques on its platform rose by 2.4 times during the past year, while queries for…

Redditors Can Now Listen to Reddit Talks via the Web

Reddit Talk, the platform’s take on social audio options like Clubhouse and Twitter Spaces, can now be listened to by all Redditors via the web. The feature was introduced in April, and Reddit said in a blog post that communities across its platform hosted 37 talks in October, with some drawing thousands of listeners, including…

Google Maps no iOS agora tem um modo escuro; saiba como ativar

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O anúncio da opção modo escuro para o Google Maps foi feito em agosto, mas, embora o recurso tenha chegado para todo mundo em setembro, passou totalmente despercebido. Segundo o The Verge, as pessoas só notaram que isso seria possível quando o próprio aplicativo começou a mandar avisos aos seus usuários. Para quem deseja habilitar …

Leia Google Maps no iOS agora tem um modo escuro; saiba como ativar na íntegra no B9.

Gillette Venus oferece tatuagens gratuitas para mulheres com cicatrizes

Gillette Venus

A Gillette Venus, em parceria com profissionais do Tattoo Truck, lançou o projeto “Studio Gillette Venus – Cada marca da sua pele conta uma história. Ressignifique a sua”. O objetivo é oferecer tatuagens gratuitas a mulheres com cicatrizes, para que elas tenham a oportunidade de ressignificar suas marcas e recuperar a autoestima. Esse é o …

Leia Gillette Venus oferece tatuagens gratuitas para mulheres com cicatrizes na íntegra no B9.

COP26 Open Letter on Climate Disinformation Targets Tech Platforms

An open letter has been signed by sustainability organizations and advertisers which aims to send a message to climate change summit COP26’s presidency and the United Nations Framework Convention on Climate Change (UNFCCC) as well as the world’s largest technology platforms including Facebook, TikTok and Twitter to tackle the spread of climate mis/disinformation. With an…

Twitter Card Previews Debut for Instagram

Even fierce competitors occasionally play nice. Instagram and Twitter rolled out Twitter card previews for Instagram links last week. When an Instagram link is shared in a tweet, a preview of the Instagram post will appear in the tweet. They said it would never happen… Twitter Card previews start rolling out TODAY. ???? Now, when…

How Wieden+Kennedy Staffers Will Remember David Kennedy

In October, the advertising industry lost one of the greats at the age of 82. David Kennedy, alongside business partner Dan Wieden, together grew one of the world’s most respected independent agencies. Working prominently with brands such as Nike, Honda and Coca-Cola, among many other major global brands, the agency brought a new breed of…

Should Agencies Work With Oil and Tobacco Brands? Consumers Are Split

After a concerted campaign against Big Tobacco beginning in the mid-1980s, many ad agencies stopped working with cigarette companies. Now, some activists want the marketing and public relations industries to cut ties with fossil fuel companies, too. But a new survey from Adweek and Morning Consult shows consumers are split on the issue of legacy…

Pre-Rolled CBG Joints – Mom Grass Joints Feature an Alternative Cannabinoid

(TrendHunter.com) LA-based company Dad Grass sells pre-rolled CBG joints called Mom Grass that offers a calming and grounding experience with an alternative to CBD or THC. These creativity-inspiring, energizing pre-…

Meta Kicks Off First Consumer Brand Marketing Campaign

Meta kicked off the first consumer brand marketing campaign to raise awareness of its corporate rebranding from Facebook, and it will run in the U.S. through Dec. 5 off- and on-platform and on television. The Meta Creative X team partnered with lead agency Droga5 on the campaign. The creative features a group of art students…