Why human values are a crucial lens for brand purpose
Posted in: UncategorizedMarketers must understand the people their brand serves and what is important to them.
Marketers must understand the people their brand serves and what is important to them.
‘Corona Island’ off the Colombian coast will push its sustainability agenda.
Move comes following news that Angela Steele will decamp to Publicis Groupe.
Chris Cuomo, the CNN host, participated in strategy discussions and shared a tip on at least one woman who had accused his brother, Andrew Cuomo, of sexual harassment.
Reaffirming its policy of creating “Random Acts of Kindness” for customers, the U.K.-based international coffee chain Pret a Manger is aiming to drive more regularity from consumers as it trials its first loyalty program with rewards that range from cookies, coffee and even free popcorn. From Nov. 30, “Pret Perks” will start beta testing beginning…
A longtime Twitter insider and a confidant of co-founder Jack Dorsey, Mr. Agrawal takes over as the social media company confronts various challenges.
As part of this newly created global position, Steele will report directly to Arthur Sadoun, CEO and chairman of Publicis Groupe.
Health officials are urging caution as they wait for more data.
In a time of deep uncertainty, nostalgia has proven to be an extremely powerful force in entertainment and marketing. TeePublic, the largest online marketplace for subculture designs from independent creators, is leaning into the trend with a ’90s-themed “Rewind to Classic Designs” ad campaign. A 41-second spot produced with video production company Makeout shows a…
An executive promotion this month triggered leadership changes within Omnicom’s media branches. Daryl Simm, the previous leader of Omnicom Media Group (know as OMG) was promoted to president and chief operating officer of Omnicom Group. The change is an indication that Simm might be next to lead Omnicom Group when the current CEO, 69-year-old John…
The 20-year-old basketball phenom will promote the brand in commercials, social posts, product collaborations and events.
GAY TIMES and Grey London have launched Amplifund campaign – Incomplete Without the T – at GAY TIMES Honours during Trans Awareness Week in response to increased transphobia and hate in the global media.
2021 has become the deadliest year for Trans people on record. The Trans community is being increasingly targeted, with transphobia and hate coming from both the media as well as from right-wing groups, both on and offline. More recently, the LGB Alliance have called for the T to be removed from LGBTQ+.
Does it feel like every time you get into a good groove with your Google Ads, the search giant switches things up and you have to rethink your campaigns? Even as a professional who works in this space, I often feel like I’m playing Whack-a-Mole with Google Ads updates, and it’s not surprising that so…
The brand’s ‘Heritage Collection’ of nearly 2,000 unique digital beer cans was bought up less than an hour after launch.
Dorsey is often hailed as a visionary in the ad world, but he is also known for being aloof to the concerns of brands.
É fã dos chocolates Nestlé? Pois as marcas queridas presentes no portfólio da empresa acabam de virar look em uma parceria inédita com a Riachuelo. Para comemorar os 100 anos da gigante de alimentos e bebidas em 2021, Nesquik, Crunch, Prestígio e Lollo, amadas por várias gerações, ganharam versões de peças de roupa, moda íntima e …
Leia Nestlé celebra 100 anos no Brasil e investe em collab inédita com a Riachuelo na íntegra no B9.
The RAF has launched a new recruitment campaign – the first to be 100% CGI-generated – targeting the next generation of Engineers, created by Engine Creative.
The campaign, called ‘The Ultimate Level’, comprises an online film which will feature on the RAF Recruitment website and social feeds.
The film focuses on the biggest pull for Engineers: the potential to take their problem-solving skills to the next level by working on the most advanced aircraft in the country.