Metaverse Marketing Podcast: Metaverse 2030

We started the Metaverse Marketing podcast in an effort to better understand where the future of the internet is heading, as well as to help you explore the metaverse. And just as we were doing that, something quite interesting happened. I believe the Metaverse is the next chapter for the internet and it’s the next…

McCann Worldgroup Report Upends Conventional Wisdom About Consumers’ Environmental Concerns

A wide variety of conversations have been sparked by world leaders’ negotiations at COP26 these past three weeks. Much attention has been given to brand leaders who deliberated over their corporate responses to the outcomes of the United Nations Climate Change meetings and agreements. There was also a great deal of lobbying by businesses designed…

From Baseball to Brand Investing, Alex Rodriguez Plays to What He Knows—and Keeps Learning

Former Yankee Alex Rodriguez made over $455 million playing baseball. Now, he’s made a particularly successful transition from home run king to investor, working to build on that fortune off the baseball diamond. During the Brandweek Sports Marketing summit, the former MLB MVP spoke to Adweek chief brand officer Danny Wright about networking and how…

Bookmark made with a Kit Kat / Pas de pause pour les copycats?

THE ORIGINAL?
Kit Kat “Have a Break” – 2002
Click the image to enlarge
Source : Adeevee
Agency : Lowe Bangkok (Thaïland)
LESS ORIGINAL
Kit Kat “Have a Break” – 2021
Click the image to enlarge
Source : Ad Forum, Adsoftheworld
Agency : Wunderman Thompson Dubaï (UAE)

Patent-Inspired Tech Car Concepts – This Apple Car Concept by Vanarama Brings Patent Filings to Life (GALLERY)

(TrendHunter.com) This Apple Car concept has been designed by Vanarama as a rendering of what we could see being created by the Cupertino-based technology brand in the coming years as it continues to develop its own…

Walmart Global Tech by Zensciences, Bangalore

Synopsis:

Halloween brings its own flavor of humor to horror and while jump scares have a way of getting to just about everyone – engineers are an exception. They face many surprises on a daily basis and think on their feet to overcome challenges. This digital film captures an engineer’s resilience, in a funny and relatable way.

Credits

Agency: Zensciences, Bangalore
Co-Founders: Rahul Koul & Rohit Kumar MS.
Client: Walmart Global Tech India, Bangalore
VP Brand Solutions: Sathya Kumar
Head of Marketing: Mili Biswal
Creative Director: Madhura Chakravarty
Marketing Director: Mayank Panjratan
Account Director: Nikita Saxena
Copywriter: Sripriya Ganesh
Director: Naresh Nathan
Editor: Jovith Tellis & Dina Pallath
Actor: Kirubakaran Kumar, Senior Software Engineer at Walmart Global Tech India.

U.S. and China Agree to Ease Restrictions on Journalists

The deal tones down a diplomatic confrontation that led Beijing to expel some American reporters during the last year of the Trump administration.

24 Unique Festive Treats – From Oat-Based Holiday Beverages to Holiday Cookie Collections (TOPLIST)

(TrendHunter.com) As we approach the holiday season, many consumers are in search of festive treats to celebrate the season of giving.

One notable example comes from Kit Kat. The brand released Gingerbread Cookie…

New York Times Employees Protest Over Union Fights

Workers demonstrated to push the company to wrap up negotiations on contracts.

Student Athletes Are Already Scoring Big for Brands

College athletes are fairly new to marketing, but they’re already changing the game for companies including Unilever. It’s been little more than four months since the NCAA allowed student athletes to make money from name, image and likeness (NIL) rights. The collegiate sport governing body’s July 1 decision made it possible for college players to…

Vodafone: Break the Silence

Vodafone today unveils its 2021 Christmas campaign. With more than 1 million people living in solitude in Hungary (10% of the population) and spending the most heart-warming evening of the year alone, Vodafone Hungary decided to focus on an untraditional theme for Christmas this year: Loneliness.

In the film, we see Uncle Imre, a sympathetic elderly widow, who is likely remind us all of someone we know and love, having friendly chats with the butcher, sharing stories with the postman, and never-ending conversation with the florist and his neighbours in the elevator.

The film then reveals that Uncle Imre has no one he can share Christmas Eve at home. But it is Christmas after all, and our story takes a happier turn when his phone rings and the neighbour family come over to share the joy of Christmas with him.

Video of Vodafone Hungary Christmas 2021 – We can break the silence

Lessons Learned During My First NFT Adventure

I bought my first NFT and it was a Stoner Cat. Meet “Hammie,” a character voiced by Chris Rock from the series Stoner Cats, starring Jane Fonda, Ashton Kutcher, Mila Kunis, Seth MacFarlane (the creator of Ethereum), Vitalik Buterin and Chris Rock. The show is about a woman with several cats who accidentally drops her…

Cameo Partners With Mattel to Connect Fans With Thomas the Tank Engine

Known for its ability to connect superfans with the celebrities and personalities they love, Cameo has waded deeper into the waters of fandom by partnering with brands looking to leverage their intellectual property. Cameo announced today a partnership with toy manufacturer and entertainment company Mattel to create personalized video messages from Thomas the Tank Engine….

Netflix Officially Switches Viewing Metrics, Unveils Weekly Top 10 Lists

Netflix’s daily top 10 lists have become a powerful lens into which kinds of programming perform particularly well on the streaming service, but it was up to individual users to keep a keen eye on which titles rose to the top. Now, as the company shifts to highlighting a new metric–one based on total hours…

New York Times Employees Protest Over Union Fights

“Os Simpsons” apresenta o primeiro namorado de um personagem gay na série

Simpsons

Anote aí na agenda: 21 de novembro! Essa é a data em que o público vai conhecer o parceiro romântico de Waylon Smithers Jr. (dublado por Harry Shearer), o leal assistente do mal-humorado bilionário Montgomery Burns. Dessa vez, o amor é recíproco e vai ao ar no episódio “Portrait of a Lackey on Fire”. Este …

Leia “Os Simpsons” apresenta o primeiro namorado de um personagem gay na série na íntegra no B9.

Netflix lança site para divulgar seu TOP 10 Global

netflix-global10

Depois de anunciar que pretende mudar a forma como classifica seus principais títulos, a Netflix acaba de colocar no ar um novo site para compartilhar essas métricas toda semana, em uma espécie de TOP 10 Global. Quando apresentou seus lucros em outubro de 2021, a empresa disse que passaria a classificar os títulos a partir …

Leia Netflix lança site para divulgar seu TOP 10 Global na íntegra no B9.

Second Batch of Snapchat Lenses Released for My Disney Experience App

A second batch of Snapchat augmented reality lenses began rolling out on the My Disney Experience application for visitors of the Walt Disney World Resort in Orlando, Fla. The first group of lenses in the Camera Kit integration was unveiled during the Snap Partner Summit in May, enabling people using the My Disney Experience app…

Luxury Transparent Hull Yachts – The Capitolo Yacht Adds Luxury and Comfort to its Design Forefront (GALLERY)

(TrendHunter.com) The Capitolo is a luxury yacht designed by automotive exterior designer Samuele Errico Piccarini and yacht designer C. The team collaborated to propose a Pininfarina-branded yacht for the company&#…

Maureen Cleave, Pop Journalist and Beatles Confidante, Dies at 87

Ms. Cleave’s interview with John Lennon, in which he said the Beatles were “more popular than Jesus,” drew worldwide attention.