For more than three decades, Nike has been defined by three iconic words: “Just Do It.” But its new platform about mental wellbeing marks a step change for the brand, by shifting the focus from doing to feeling. Mind Sets, which debuted on Thursday, is the first time that the brand has overtly linked physical…
Twitch and AT&T are working together to find the best and brightest of future streamers. Titled the Class of 2021, 12 streamers will be selected live on Friday, Nov. 19 at 12:30 a.m. ET on AT&T’s official Twitch channel. “This custom sponsorship program is about finding the next generation of up-and-coming streamers, celebrating them, and…
As our economy moves toward more environmentally friendly ways of powering itself and our lives, electric vehicles are going to be critical for places without access to mass transit–which describes the vast majority of the U.S. Realizing how necessary that transition would be, Scott Mercer founded Volta Charging over a decade ago. The EV charging…
It’s not a crime scene: It’s period poverty.
Menstruation is a universal human rights issue, so humans should never be deprived of menstrual products. BUT, 85 days a year – 85 days of our menstruation, period poverty affects 500 million people across the globe. Our sisters have to survive without access to sanitary products – and toilet paper just doesn’t cut it. Join us to make every day of their cycle count without being haunted by the mess.
Don’t let period poverty be a legal crime period.org
Spitfire’s Katlego delivers. To expand on its successful “Sithi Wena” campaign, CTM’s agency Joe Public needed a Director with a passion for performance and a head over heels love for comedic timing. Spitfire’s dynamic Director-going-places-fast, Katlego Baaitse, made damn sure Joe got precisely what it deserved: unwavering commitment to crafting a new series of highly entertaining and engaging CTM commercials.
UNICEF with this work aims to raise awareness within the Greek society for inclusivity in schools. Looking closely at the first day of school and how stressful that is for children to enter a new environment, UNICEF focuses on sharing that emotion with the viewer. With all the pressure of making new friends, going to a new environment and doing well in the new classes, the kids have a lot on their plate. Being kind to each other and supportive is probably the most important thing. Inclusivity in schools is important for kids not to feel left out, being together makes them stronger!
The power of L’Oréal lies in its historic tagline – “Because you’re worth it” – using cosmetics to create a movement. To launch the new Colour Riche “Reds of Worth” collection, L’Oréal and McCann New York invite you to “Speak Your Truth” through a campaign built on self-expression and confidence.
The campaign kicks off with digital piece featuring actress Gemma Chan, which encapsulates the brand’s signature tone, while highlighting the all-new “Reds of Worth” collection.
Additionally, the campaign goes further with a robust TikTok activation: #SayItWithRed which transforms L’Oréal’s “You’re Worth It” line into a digital dialogue, celebrating the power of red…and the power of women. Chosen for its inception in personal storytelling, TikTok is the perfect platform for creators to showcase authenticity, and in this case the power of Red to them.
Montréal has plenty of space and room for everyone! As the city is surrounded by water and nature, it can breathe. That’s a big draw when you’re looking for a new home on a human scale.
Adweek continued exploring this year’s global theme of reinvention with the third and final installment of Social Media Week events. Social Media Week: London (SMWLDN), Europe’s premiere summit for social media and digital marketing leaders and Adweek’s first foray into European based events, took place from Nov. 2-4 from The Standard hotel in London. The…
When people do silly things, the risk of an emergency dental appointment is only one action away, which is how Signal Induna is promoting its supplemental dental insurance offer in a campaign. Created by KNSK, “Better to Have Than Need” has been released in Germany by the insurance provider, using three short films showcasing the…
A Disney lançou na última quarta-feira (17) a sua campanha global de Natal, cujo foco está na união de todas as famílias – independente de sua configuração. Batizada de “Da Nossa Família Para a Sua”, a ação é centrada em um curta-metragem animado de três minutos sobre a vida de um homem que da noite …
Leia Ao som de Péricles, campanha de fim de ano da Disney traz família unida pelo poder da narrativa na íntegra no B9.
Entre nomes consagrados do mercado como Porsche, Tesla e Hyundai, quem se destacou no Salão do Automóvel de Los Angeles foi a Mattel. Pois é, a companhia estadunidense de brinquedos apresentou um conversível de tamanho real com exterior de plástico que só poderia ser associado a Barbie. Segundo o site Design Taxi, o conceito de carro “Barbie Extra” faz jus …
Leia Mattel mostra “carro da Barbie” em tamanho real no salão do automóvel de Los Angeles na íntegra no B9.
Choices, choices. As the festive season approaches, we’re steadily faced with more and more. What presents to get for who, where to go away (if we’re that lucky!), where to celebrate, what to put on the menu … it’s not easy. And we know that choosing the right director for your commercial, one with the passion and talent to really bring your idea to life and thoroughly engage your target market, is even harder. So being chosen by agency Think Creative Africa to direct their client DSTV’s 45” Festive Season commercial was, in a word, a joy for JT, Spitfire’s youngest Director.
As was shooting it, with a cast of 14, 7 different set ups and one very full day to feel every moment. An opportunity to work fast, work clever and work sensitively to unwrap the joy of every performance. And being a Music Producer as well as a Director, an opportunity for JT to also create the backing music for both the TV and radio commercials.
JT can bring joy to your ideas too.
Google News Showcase–the search giant’s platform for displaying and licensing news content–celebrated its first birthday this week with a public update on the growth of the program and how publishers have benefitted from it. Despite the rosy metrics–few focused on performance–publishers still have a measured outlook on the potential upside to the service, which comes…
Axios Local is going bicoastal. The city-based network of free, local newsletters announced Thursday morning that it is expanding to 11 new locations, bringing its total number of cities to 25, proving that a lean, centralized model to local news is viable. The program, which began last December when Axios acquired the Charlotte Agenda, is…
With Facebook’s recent reveal of Meta and its own vision of what a virtual world could look like, Niantic, the AR-company behind Pok?mon GO and Pikmin Bloom, has released its first brand campaign–showcasing to audiences why any metaverse still needs reality to work, including its own. Created by Gravity Road, the campaign titled “Meet You…
S&P Dow Jones Indices is tapping into the growing financial conversation on Twitter with its release Thursday of the S&P 500 Twitter Sentiment Index Series. The social network said its finance community has been expanding and discussing real-time news and conversations on the industry, including stocks people are following, opinions on market trends and other…
(TrendHunter.com) If you are unsure of what to get a loved one for the holidays, consider one of these valuable subscription-based gifts.
There are a huge range of subscription services available today that provide…
They say you should manifest your dreams, no matter how audacious. So three years ago, Aaron Starkman put his in writing. His goal was one any Canadian could appreciate: a hat trick. Specifically, the creative chief of independent agency Rethink aimed to win gold in three categories of Canadian magazine Strategy’s Agency of the Year…
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