Martin Scorsese vai dirigir cinebiografia do Grateful Dead para a Apple

Photo of Grateful Dead

“Killers of the Flower Moon” ainda nem lançou e Martin Scorsese já engatou um segundo filme com distribuição pela Apple. O Deadline confirmou na última quinta-feira (18) que o diretor fechou negócio com a companhia para a produção de uma cinebiografia do Grateful Dead. Além de Scorsese dirigir e produzir o longa-metragem, o projeto também …

Leia Martin Scorsese vai dirigir cinebiografia do Grateful Dead para a Apple na íntegra no B9.

Democratizing PTO in the Ad Industry: Hope For a New Standard

Richard Branson famously called U.S. vacation policies “something of a disgrace” and I agree. Compared with the rest of the world, the U.S. stinks at providing paid leave, and when it is given, Americans are bad at taking it. Employees historically cite guilt, employer pressure, and trouble unplugging as reasons for not taking vacation. In…

Marketing Morsels: Captain Morgan Tackles Shotface, Diageo Sets ‘Happy Limits’ and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Captain Morgan Has a Solution for Shotface Ever taken a shot and felt that burn that makes you cringe? Captain Morgan wants you to stop pretending to enjoy the scorched-throat sensation and instead enjoy its new…

What Agencies Can Learn From Havas New York’s B Corp Certification

In 2019 Havas New York CEO Laura Maness was at the Consumer Electronics Show in Las Vegas, listening to a fireside chat led by MediaLink’s Michael Kassan, Salesforce leader Mark Benioff and former Unilever CEO Paul Polman. Expecting a discussion about technology, Maness was surprised when the group instead talked about environmental initiatives and supply…

Volvo Climate Campaign Drives 164,000 Engagements On Impact

With environmental summit COP26 in Glasgow now over, car manufacturer Volvo Cars U.K. (VCUK) has revealed the outcome of a climate conversation campaign “#ZeroOmissions.” It hosted an upfront conversation during the length of the event about what the automotive industry needs to do beyond the idea of making electric vehicles. Devised by Grey London, the…

The company that produced ‘Parasite’ is in talks to buy Endeavor’s scripted content arm.

Endeavor is being forced to reduce its ownership stake in its scripted content business as a result of a settlement with the Writers Guild of America.

Judge Tries to Block New York Times’s Coverage of Project Veritas

The state court order, which The Times said it would immediately oppose, raised concerns from First Amendment advocates.

Jennifer Prince Leaves Twitter to Huddle Up With the NFL’s Los Angeles Rams

Twitter head of global content partnerships Jennifer Prince is flying the coop after more than eight years, joining the National Football League’s Los Angeles Rams as the club’s first-ever chief commercial officer. Prince said in a tweet Thursday, “My next play is with the Los Angeles Rams as chief commercial officer. The time is now…

How Elizabeth Holmes Soured the Media on Silicon Valley

Testimony in the fraud trial of Ms. Holmes, the founder of the blood testing start-up Theranos, shows how much coverage of the tech industry has changed over the years.

Madden NFL 22 Celebrates a Classic Bo Jackson Campaign With a New Cover

MLB and NFL player Bo Jackson became an icon in 1989 thanks to Wieden+Kennedy’s popular “Bo Knows” commercials for Nike. Electronic Arts is paying tribute to that campaign and Jackson’s football prowess with a nostalgic digital cover for Madden NFL 22. “We revealed Madden NFL 22 with two of the greatest quarterbacks in history on…

LinkedIn Taps TikTok’s Julien Wettstein as a Creator Community Lead

Julien Wettstein joined LinkedIn as creator community lead for the European Union and Latin America. He had been with TikTok for the past four years, most recently as head of creator solutions, global business solutions, EU. Prior to that, he spent two years in two content roles at eBay. At the professional network, Wettstein will…

Visa CMO Lynne Biggar to Step Down in Early 2022

After nearly six years as Visa’s chief marketing officer, Lynne Biggar is preparing to step down from the role with the financial services corporation early next year. “After an incredibly rewarding 6 years, we announced earlier today my plan to step down as Visa’s Global Chief Marketing Officer sometime in early 2022 to pursue my…

NBCUniversal Snags Six-Year Premier League Rights Renewal, Fending Off Rivals

The English Premier League and NBCUniversal are extending their relationship, announcing a six-year rights renewal in the United States, keeping the company as the exclusive home of all 380 soccer matches every season through 2028. NBC Sports Group held on to the U.S. package after a heated bidding war between several other top media companies,…

The Wall Street Journal Continues to Scale Its Subscription Business

For more than two decades, Suzi Watford has been using an extraordinary ability not often found in the news industry: sparking new ideas that turn into revenue-driving realities. After spending close to seven years working at News U.K. with roles in partnerships, sales and marketing, Watford joined The Wall Street Journal as CMO back in…

The NHL Puts Flexibility at the Center of Its New Branded Jerseys

When the puck drops for the 2022-23 NHL season, players will have branding on their official game-day uniforms for the first time. NHL’s chief business officer Keith Wachtel spoke at Adweek’s Brandweek Sports Marketing summit about the effort he spearheaded and how the NHL plans to unveil the new branded merch in a way that…

Why Crypto.com Is Putting Its Name on the Staples Center

What’s Crypto.com, which is paying $700 million for the naming rights to the sports venue?

Oreo Thins ganha mais recheio para “chegar perto” do que os americanos desejam

oreo thins

Uma bolacha Oreo é demais, mas uma bolacha Oreo Thin não é o suficiente. Parece que assim que os consumidores da linha de biscoitos – ou bolachas? – enxergam o snack. Pensando nisso, a Mondelez International está lançando a Oreo Thins Extra Stuf, que possui quase o dobro da quantidade de recheio. Segundo o site …

Leia Oreo Thins ganha mais recheio para “chegar perto” do que os americanos desejam na íntegra no B9.

Colleagues and Adversaries Pay Tribute to Michael Roth as He Retires From Interpublic Group

Michael Roth, who stepped down as chairman and chief executive of Interpublic Group at the start of this year, has announced that he will retire from advertising after serving one year as executive chairman. He led the agency network, which owns the likes of McCann, FCB, Golin, RGA, MullenLowe, Weber Shandwick and many others, for…

Vans Inspires Change With a Focus on Community and Inclusion

As more athletes continue to use their platforms to engage with their communities, skateboarding is becoming another sport that is inspiring a culture to be more inclusive. In an effort to empower, uplift and connect with the sports community, Vans is continuing to use their platform and partnerships to put all communities–including marginalized athletes–at the…

Media Company Phenomenal Launches Book Club With Focus on Inclusivity

With a long-standing need for greater diversity in most industries, many companies have increased efforts in this regard over the last year and a half. However, with some questioning long-term commitment behind-the-scenes, brands specifically founded with inclusivity in mind are in a unique position to push new ideas forward. Coinciding with 360-degree media company Phenomenal’s…