When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture behind some of the spookiest homes in the country. The…
The unprecedented disruption of 2020 required marketers to reimagine their longstanding strategies as consumer needs changed quicker than ever before. In his best-selling book, Quantum Marketing, Mastercard’s Raja Rajamannar–Adweek’s Grand Brand Genius honoree for 2021–unpacks this notion by defining the four historical paradigms of marketing, and contends that the industry is now entering its “fifth…
There is no better time to partner with candy brands than Halloween season. One energy drink is getting into the spirit by linking up with a legacy candy company for a new beverage that tastes incredibly familiar. C4 Energy, a subsidiary of Nutrabolt, has teamed with the Mars Wrigley company for a Starburst-inspired energy drink….
How can brands better support minority-owned businesses? That was the topic of a Brandweek fireside with Jamie Lomas, vp of advertising sales at Amazon; Evelyn Rusli, co-founder and president/CMO of baby food brand Yumi; and Meghna Majmudar, head of executive and leadership engagement for diversity, equity and inclusion-minded consulting firm ReadySet. The group collaborated and…
The health crisis has accelerated the trend of home deliveries. The market for the delivery of everyday products is inevitably becoming digitalized, with consumers increasingly sensitive to the need to take orders quickly and easily. It is in this context and based on this observation that FLINK unveils its brand platform with a major objective: to ensure a service solely dedicated to the comfort and simplicity sought by customers. A platform that is expressed through a new brand signature: “Livré Délivré.” A play on the two French words that translate more literally to « Delivered. Delivered (as if to be saved) ». For example, an impromptu dinner with friends and the fridge is desperately empty? Don’t have the courage to go and queue at the supermarket after a long day at work? Be delivered in 10 minutes, and free of this burden. The brand’s tagline makes all the more sense in today’s fast delivery business where consumer conscience struggles with the delivery industry’s ethics. FLINK, in addition to freeing consumers from the drudgery of shopping, also frees them from their guilt: the delivery staff are salaried employees with permanent contracts, ride electric bicycles and have rest rooms at their disposal – a commitment that allows it to stand out in the French market today.
Girls have been kept apart for a long time as a result of COVID, missing out on impactful, in-person experiences. Girl Guides of Canada is shaking things up to celebrate how amazing things happen when girls get together. The organization has taken campfire songs and updated them to celebrate the fire of girls. “Girls Let’s Go,” is a loud and unignorable twist on the familiar “Bingo,” and comes to life in a concert-inspired music video. A total of three songs will be released over the month, addressing important themes to inspire girls, like equality and inclusion, speaking up, and individuality.
When it comes to getting a pet dog or cat many people think breed first. Influenced by the breeds of dog they see in the park or the cats they see on their social feed, people often decide on the type of dog or cat they want and then seek out a breeder. This can sometimes make rescuing a pet an after-thought that is quickly forgotten. To get people to think rescue first, the agency needed to make rescue pets a visible part of day-to-day life.
Wear Blue for Rescue gives every rescue pet, owner and supporter the chance to help make rescue a more visible part of culture, declaring our love for the wonderful, quirky rescue dogs and cats who just need a second chance in life.
A key part of Wear Blue for Rescue is launching the Rescue symbol, a new symbol of support for rescue animals around the world. We’re calling on everyone to show their love for rescues and unite behind the Rescue symbol. Together we can show the world how wonderful rescues are, and prove once and for all that they’re desirable, not damaged.
New trends in the automobile industry come with exciting new technologies for a
sustainable tomorrow. As the gap between the future and present is closing, Ford keeps working on providing a unique customer experience that helps to live in the future starting from today, with its people-oriented, adaptable designs and innovative technologies.
With its new campaign “Future=Present”, Ford not only aims to encourage living the future starting from today with but also offers a rich vehicle portfolio with more sustainable engine technologies, autonomous and connected features.
“Fit” is a loaded work. FitVine is out to change that. Whatever your fit may be, FitVine is the wine for that occasion.
“Wake up and smell the coffee” “Happy Beats” “Lost in The Woods”
If these names are familiar to you, you probably are one of the few million followers of these official Spotify playlists. For listeners, these playlists represent a revolutionary tool to discover music and find songs corresponding to a certain mood (running, a dinner with friends, doing yoga, etc.). But for musicians, being in these playlists represents their big dream, a unique opportunity to get millions of new fans in no time. As you can imagine competition is tough …
Twin Toes, a brand-new indie pop duo from Belgium, seems to have found a funny way to achieve this goal: “Lost in Playlists”, a song and a music video specially made to attract the attention of Spotify playlists curators.
« Every band wants their song in official playlists, we thought it might be fun to do the opposite, so we put official playlists in our song ».
So how to make it to an official Spotify playlist?
Via the Spotify for Artists platform, artists and labels can pitch their new release to Spotify editors who will then decide whether the song fits on their playlists. And so, no algorithm for these Editorial Playlists which are 100% created by hand, unlike Algorithmic Playlists created by computers (like your discovery weekly) and User Playlists created by normal people like you and me.
For these playlists, curators listen to thousands of songs every day to find the next gem that can complement their playlists and provide a better experience for the listeners. But with around 60,000 releases every day on Spotify, it goes without saying that your song better stands out.
Twin Toes, a brand-new indie pop duo might have found a magical idea to emerge from the mass and catch the attention of Spotify curators. True adventurers of pop, Antoine Geluck and Nicolas Mouquet had the brilliant idea to turn official playlists names into the lyrics of their new single “Lost in Playlists”.
The #Erectometer displays real-time New South Wales vaccination data while enjoying a three-day romp around Sydney, stopping off at locations along the city’s cheekiest ‘root’, pulling into Homebush, Rooty Hill, Balls Head, Pleasure Point and more. Rising and pointing to key vaccination milestones, the Erectometer’s erect Durex condom will reach vax climax once 80% of residents are double-jabbed.
For some reason, talking about the period (something magical that all/most women get every month) is shameful. We wanted to remove the stigma and start talking about it in a society that is conservative. We created the Ultimate Period Kit for girls to put their pads and tampons in, as well as heat pads and some essential oils and herbal teas. And we created a song to go with it enticing and encouraging girls not to be ashamed of their cycles and to own their periods. Periods are magical. Own it. Period.
Never seen before behind the scenes of how Kantin Nasi Lemak is prepared.
After months of isolation, McDonald’s created a 3-meter-long tray to celebrate togetherness.
Since the Lunar New Year celebration is going to be fairly quiet this year due to the pandemic, we decided to bring the excitement and celebration of Chinese’s culture and tradition through this short video.
The Spirit Awakens – Our forefathers brought along the Chinese culture as they travelled south from mainland China. The Chinese always have an appetite for an eventful Lunar New Year and with all these iconic Chinese traditional performances and the presence of supportive multicultural leaders in the state, we hope to keep the spirit and legacy of our forefathers alive, eventually inspiring the younger generation.
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