HBO Max’s international ambitions in Europe will get a major content cornerstone with the release of HBO’s Game of Thrones prequel series House of the Dragon next year–and the company has shared a first look of the series in anticipation of the next leg of its global expansion. At a virtual launch event detailing HBO…
Facebook is under fire from all directions. Former employees are venting. The press is screaming. The federal government seeks to break the company’s monopolistic hold. And we the people just want to scroll—something that was denied to billions of addicted users of Facebook, Instagram, and WhatsApp for more than seven hours on Monday. In the […]
The post Facebook Foibles and the Media Megaphone Mess appeared first on Adpulp.
Depois da corrida pela Lua e da corrida pelas viagens espaciais comerciais, a próxima disputa fora do planeta parece ser a de fazer um longa-metragem de ficção no espaço. E ainda que Tom Cruise esteja desde o ano passado se preparando para fazer história no departamento, tudo indica que será a Rússia quem vai vencer …
Leia Toma essa, Tom Cruise: Rússia torna atriz e produtor em astronautas para realizar filme no espaço na íntegra no B9.
O mercado de games e eSports ganhou ainda mais força durante a pandemia, registrando um aumento de cerca de 7,1% no consumo em 2020. Só no Brasil, de acordo com dados da PGB, cerca de 70% da população consume pelo menos um jogo eletrônico. Hoje, o Brasil é o líder dentre os países da América …
Leia Publicidade em games e eSports pretende movimentar US$ 10 bilhões até 2024 na íntegra no B9.
After a 25-year career spent in a variety of leadership roles at Publicis Groupe, Danielle Gonzales is going to Dentsu’s iProspect as the shop’s first North America CEO. Gonzales is charged with managing an interesting balance: she’s expected to complete transforming iProspect into a full-service agency, while maintaining its core “performance mindset.” It’s a mission…
Publicis Italy has named Mihnea Gheorghiu as its–and Le Pub Amsterdam’s–co-chief creative officer. In his new position, he will be working alongside Cristiana Boccassini to head up creative leadership across both agencies. Gheorghiu has been with Publicis Italy for four years as its global creative director having previously held the post of group creative director…
Five books are now shortlisted for each of the five categories: fiction, nonfiction, poetry, translated literature and young people’s literature. Winners will be named in November.
To call 2020 a challenging time for most industries would be quite the understatement. But for the businesses that aided our time spent indoors, such as streaming or delivery services, the year turned into an opportune time for growth. Online food delivery platform DoorDash, for instance, expanded its delivery services to include convenience and grocery…
Jameson, the world’s largest selling Irish whiskey owned by Pernod Ricard, the number one luxury spirits company globally, launches a new truly South African campaign for its premium whiskey – Jameson Select Reserve.
In a category where success has always been portrayed through a one-dimensional story of a single hero with a perfect journey towards achieving their goals, Jameson Select Reserve uncovers the unpopular yet true realities of success, especially in the South African context.
The Asiye campaign is a story of collective progress, grounded in the idea that success isn’t an individual pursuit but rather a collective effort. It shifts the narrative from the conventional ‘me’ to an authentic and uplifting ‘we’.
‘Asiye’ is a colloquial South African term from isiZulu, meaning ‘Let’s go together, let’s do it together’, a simple yet powerful action-orientated expression that inspires progress but stays faithful to the Jameson belief of inclusivity and collectiveness.
The campaign features a meticulously selected collective of some of South Africa’s notable personalities namely actor and entrepreneur – Thapelo Mokoena, celebrity chef – Nti Ramaboa, queer rights activist and Feather Awards co-founder – Thami Dish, and Drip Wear founder and entrepreneur – Lekau Sehoana. Comedian and Radio Personality, Thapelo “Tips” Seemise, is the main storyteller.
The TVC campaign narrates the stories of how each of them has arrived at what is publicly celebrated as an individual achievement, but has been positively impacted by many tumultuous experiences supported by many others who have formed part of their journey.
Through this campaign, Jameson Select Reserve is creating the space in culture for these liked-minded individuals and collectives with shared passions to come together, to share conversations that spark moments of alchemy and inspire each other to continue to build and grow as a community, ultimately widening the circle and pushing boundaries together.
In late August, the Media Rating Council issued a blow to Nielsen that is still sending ripple effects through the television and media industry. Beginning in mid-September, the measurement firm’s national and local TV ratings services–long the standard-bearer of the industry, used to determine the fates of new series and set advertising rates–would lose its…
The demand for delivery has exploded in the last 18 months, with one of the world’s largest logistics companies FedEx set to promote its services to the European marketplace as it aims to help business progress post-lockdown. The B-to-B campaign, from Redwood BBDO and its in-house production company Redwood Studios, aims to highlight FedEx’s e-commerce…
To bring the attention of the poor road standards to the impending government, Norwegian Automobile Federation NAF sent them a music box, with the melody of neglected roads.
The biggest advancement in the history of bookkeeping? Having someone else do your bookkeeping for you. Introducing QuickBooks Live Bookkeeping, the latest breakthrough in the history of small business bookkeeping with live experts who will do your books for you. The brand’s latest campaign “Bookkeeping Breakthrough,” features a very, VERY big laptop, on wheels and an overly enthusiastic spokesperson, breaking through the walls of small businesses to deliver this breakthrough concept. Now that’s nothing short of smashing.
For too many years, it seemed like the only way to survive as a woman was becoming some kind of super hero: being a great mom, dealing with stress, being successful at work, attending thousands of meetings… And all at the same time! UniqOne believes it’s time to stop normalizing this. Time to stop naturalizing stress: the superwoman concept is nothing but a super trap.
We are living a global human awakening. Every day, more and more people are experimenting another way of driving their lives. Priorities have changed and time, our time, is becoming extremely precious.
UniqOne wants to take part on this change, and for over ten years it has been the convenience product that allows women all around the world to achieve a great hair in no time. With its ten benefits in one and suitable for all type of hair, UniqOne offers professional results without even needing to clear up: just apply and go, giving women more freedom to spend their time doing what they really want with it. Because there is nothing more precious than time.
Children learn the most when they play. But when a global pandemic is wreaking havoc, it’s easy for concerned parents to restrict their children’s freedom of movement in an abundance of caution.
On Children’s Day we teamed up with Softlogic Life to create these simple yet powerful billboards and strategically placed them in front of children’s parks to remind everyone of the importance of letting children play safely.
Leading children’s charity Noah’s Ark Children’s Hospice has launched its most ambitious fundraising campaign to date, created, directed and produced by integrated content agency The 10 Group. The 36 hour campaign pledges to raise over 2 million pounds to triple the number of children coming through the hospice’s doors and continue the essential work of its specialist nurses.
The film follows Hayley, who heads up nursing care at the hospice, as she reflects upon the past eighteen months and the particular challenges that the pandemic has created for the families of seriously unwell babies and children. Driving over 100 miles a day, Hayley recalls, she has led the care team supporting over 370 seriously unwell babies and children, and helped 30 families say a final goodbye to their children.
GOMO is a digital telco that’s all about breaking through barriers. The GenZ-marketed brand launched last year in the middle of a pandemic and now boasts of over a million subscribers.
With its “We Don’t Stop” mentality, GOMO is now celebrating its anniversary this October with its GOMO fam.
To kick things off, the brand recently produced its NO STOP IN US anniversary film. Even if most productions have been postponed because of lockdowns, GOMO found a way for its quirky creativity to shine through.
Composed entirely of stock footage and photos, No Stop In Us is an awesome sight to behold. It takes the viewer on a journey of the brand’s history, leading to a visual spectacle of the surprises the telco has in store this month.
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