Piraquê cria movimento artístico para homenagear seus salgadinhos

Batatismo_05

A Piraquê lançou essa semana uma nova campanha que busca destacar a linha de salgadinhos da marca de uma forma artística. Batizado de “Batatismo”, a ação busca criar um movimento com o nome para destacar os petiscos como obras de arte revolucionárias, da mesma forma que a história da arte define suas eras e evoluções …

Leia Piraquê cria movimento artístico para homenagear seus salgadinhos na íntegra no B9.

Fox News: Big Change

There are 3 million deaf people in Turkey, but they can only find this much space for themselves on TV.
To raise awareness on this issue we made a ‘small’ change in Turkey’s most-watched morning news show
during the International Week of the Deaf.

We swapped the places of the news anchor and the sign language translator to show how much space deaf people’s problems deserve on the TV and the news.

Zulily: Big Deal

For Mom, little magical moments are everything—from the just-right back to school supplies to the perfect holiday gifts, to the impromptu rainy-day playdate. Mom loves to be perfectly prepared.

However, these magical moments take both time and money, something that Mom can often be in short supply of. Enter Zulily. There’s no other place on the interwebs where you can find so many amazing products, big name brands and big deals.

So let’s make a big deal out of all these big deal moments for our numero uno big deal: Mom.

XDA / WarnerMedia Kids & Family: Cartoonito Mobile Tour

XDA Experiential Ad - Cartoonito Mobile Tour
XDA Experiential Ad - Cartoonito Mobile Tour
XDA Experiential Ad - Cartoonito Mobile Tour

The Cartoonito Mobile Tour was designed to surprise and delight preschoolers with fun activations that brought to life Cartoonito’s mission. Packaging was designed to align with the Cartoonito brand. Backpacks were branded with beloved characters and came with a kit that included a plushy or sensory toy key chain, learning stories featuring Cartoonito characters, a book of knock-knock jokes, stickers to share with friends, a sketch book for drawing, art supplies, mindful coloring pages to help express feelings, hand sanitizer, a magnet book featuring Cartoonito characters and more.

nabs Canada: This Job Will Break You

nabs Canada Film Ad - This Job Will Break You

This past year has forced us to face uncomfortable truths about our industry, specifically around the tremendous pressure and workload that leave many people feeling stressed, depressed, and anxious. In recognition of World Mental Health Day on October 10, nabs and Cossette have teamed up to launch a film that helps heighten awareness about the resources available through nabs, and aims to erase the stigma around mental health within our industry.

The film features Crumbles, a simple cracker who understands what it’s like to crumble under pressure. Crumbles’ is here to remind us that our passion, productivity, and dedication to the job doesn’t need to be sacrificed at the expense of our mental health and wellbeing. As a loveable voice of reason, Crumbles isn’t telling us anything we don’t already know — there have been countless studies and articles published over the last few years that highlight the unsustainable levels of anxiety, stress, and burnout that our peers within the industry are experiencing. And with this digital campaign, nabs hopes to start a much-needed conversation that encourages us to come together to tackle these challenges head on.

VIA Rail: Book your Comeback

VIA Rail Integrated Ad - Book your Comeback
VIA Rail Integrated Ad - Book your Comeback
VIA Rail Integrated Ad - Book your Comeback
VIA Rail Integrated Ad - Book your Comeback

This campaign seeks to re-seduce and welcome back previous VIA Rail passengers who may have foregone the train in favour of their personal cars due to the COVID-19 pandemic.

Inspired by movement, the centerpiece of the campaign is a 30s video directed by Canadian Director and Academy Award nominee Jeremy Comte. For it’s digital OOH and web banners, Cossette worked with Canadian photographer Norman Wong, and sought to recreate the look and feel of a moving train – in keeping with the idea of movement.

Emotional and Realistic PSA Normalizes the Grieving Process

The Covid-19 pandemic has killed more than 4.8 million people around the world, leaving countless people grieving for lost friends and family. Yet no matter how widespread the experience is, those experiencing bereavement often still feel confused and isolated. A PSA from creative production studio Someplace Nice for the organization Bereaved Families of Ontario hopes…

Pinterest Finds That the Pandemic Is Still Impacting Travel Plans

Pinterest shared some trends from travel-related searches on its platform Friday, showing that although many pandemic-induced restrictions have been lifted, Covid-19 is still playing a role in Pinners’ plans. The platform wrote in a blog post Friday, “People are back to traveling. But that doesn’t mean they’re back to old habits. In fact, people are…

All the Way Up: 5 Ways Companies Can Diversify Boardrooms and C-Suites

Diversity pledges that were going full steam ahead a year ago have come to either a jolting halt or have lost significant momentum. Commitments have stayed commitments rather than being formed into action plans which begs the question–where lies the fate of diverse leadership in the future of corporate America? In terms of upward mobility,…

WhatsApp ganha segurança extra no backup das mensagens

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Desde quinta-feira (14), estão disponíveis os backups de bate-papo criptografados ponta a ponta do WhatsApp para iOS e Android. Ainda que a empresa ofereça a funcionalidade para as conversas há anos, com essa nova mudança, o mesmo passa a valer para os backups. Eles são armazenados no iCloud ou Google Drive, no entanto, a Apple …

Leia WhatsApp ganha segurança extra no backup das mensagens na íntegra no B9.

Carpetright: No one knows more about floors

Carpetright celebrates its commitment to customer service and unrivalled expertise with over 30 years of experience with a new campaign. No one knows more about floors, created by brand and customer experience agency VMLY&R London, shifts away from the traditional price and product-focused advertising usually seen in the category, and instead pulls a sharp focus on the services and knowledge customers can expect from the leading flooring retailer.

Canal+: The punishment

Samsung: Unfold Your World

Almacenes Olímpica: Anniversary

Almacenes Olímpica Outdoor Ad - Anniversary
Almacenes Olímpica Outdoor Ad - Anniversary
Almacenes Olímpica Outdoor Ad - Anniversary

Almacenes Olímpica: Festival Vallenato

Almacenes Olímpica Print Ad - Festival Vallenato
Almacenes Olímpica Print Ad - Festival Vallenato
Almacenes Olímpica Print Ad - Festival Vallenato

The Vallenata Legend Festival is a traditional and very important festival in Colombia which is celebrated once every year, this year 2021 the Olympic Warehouses are the main sponsors of the event.

KFC: Lolli-Popcorn Chicken

KFC Print Ad - Lolli-Popcorn Chicken

KFC is encouraging New Zealanders to get their jab, then get the lollipop they deserve.

Babyganics: Here's to Perfectly Imperfect Parenting

Babyganics Integrated Ad - Here's to Perfectly Imperfect Parenting

With its new campaign, baby products brand Babyganics is acknowledging and challenging today’s cultural conversation of what it means to be a “perfect” parent. “Here’s to Perfectly Imperfect Parenting” defies the concept of parental perfection and presents new brand commitments from Babyganics rooted in support and action.

Video of Here’s to Perfectly Imperfect Parenting. Love, Babyganics.

Barry's Tea: Love Letter to the Irish

Video of Barrys Tea – Love Letter

Publishers Flock to Food Licensing Deals as G-Commerce Heats Up

The hottest food you may ever eat will soon be available in the frozen food section. This morning, First We Feast announced a new partnership with Walmart to distribute its newest product, Hot Ones Boneless Chicken Bites, a frozen food kit that lets fans of the popular YouTube series Hot Ones recreate its infamous challenge…

Stand Up To Cancer: The Moment You Stand

Video of The Moment You Stand | Stand Up To Cancer