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East Midlands Railway (EMR) has gone live with a new brand campaign ‘Let’s Roll’. The distinctive creative platform has been created to launch the new franchise that links the East Midlands with London.
The multi-channel campaign, created by Atomic London, features new brand character ‘Miles’. A highly distinctive aubergine coloured puppet in the shape of an ‘M’. Miles is the embodiment of the brand showcasing the enjoyment of a train journey with EMR.
The launch ad features Miles on his journey into London St Pancras, showing him seated in one of the EMR carriages as he revels in all the delights and comforts train travel has to offer.
The ad was directed by one of the most celebrated figures in the industry, Mark Denton, and his clear passion for the craft is seen throughout the spot. The creation of the ad featured a wide range of techniques that made it hugely challenging but equally rewarding.
Looking to establish itself as a leader in the consulting space, technology giant IBM is rebranding its Global Business Services division. In an effort to clarify its intent and mission, the product will now be known as IBM Consulting. “We chose that name because we want to send a clear signal to the world about…
We have all seen the stats. According to research conducted by Bain & Company, increasing customer retention rates by a mere five percent could increase profits by a whopping 25-95%. The probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new prospect. Acquiring a…
After a year of limited collaborations in many industries across the U.S. due to Covid-19, the yearning to connect and collaborate with others has reached a notable high. The need to connect different communities safely has added a crucial component to making creative spaces more collaborative. To celebrate the the 10 year anniversary of Reddit’s…
(TrendHunter.com) Bacon is a breakfast staple and now you can start your day with a double dose thanks to Jack in the Box’s new Double Bacon Breakfast Sandwich.
Jack in the Box’s new Double Bacon…
Under her leadership, the Academy has taken steps to diversify and expand its membership.
A Amazon nesta segunda-feira (18) lançou uma seção de locação de filmes dentro do seu serviço de streaming, o Amazon Prime Video. Batizado de Loja Prime Video, a categoria vai permitir que os usuários adquiram individualmente títulos de terceiros, incluindo produções badaladas como “Um Lugar Silencioso Parte II”, “Infiltrado” e “O Homem nas Trevas 2”. …
Leia Amazon Prime Video lança seção de locação de filmes na íntegra no B9.
A Intimus, da empresa Kimberly-Clark Brasil, apresenta o SAC da PPK. Isso mesmo, uma “central de atendimento” para o ppkcare, que envolve a discussão sobre o universo dos cuidados íntimos, assim como temas relacionados a sexualidade, ciclos menstruais e autocuidado. Na peça feita pela agência Pros, Thaynara OG interpreta uma espécie de atendente, na qual …
Leia “SAC da PPK”: Intimus cria central para dialogar sobre cuidados íntimos na íntegra no B9.
Amazon-owned autonomous driving startup Zoox is set to test its mettle on the rainy, hilly streets of Seattle with a new expansion of its self-driving car trials in the Washington city. Top line Zoox has already been experimenting with fleets in San Francisco and Las Vegas for more than three years, but the company said…
The joinable calls option that WhatsApp debuted for group calls in July is now integrated with group chats on the Facebook-owned messaging application. WhatsApp said Monday that group calls are now contextual to group chats, and they can be joined right from the chat tab. The joinable calls feature enables people to join calls even…
A Apple nesta segunda-feira (18) realizou mais uma rodada de anúncios em evento virtual, seu segundo no último mês e depois da divulgação da nova linha de iPhones. Como bem definiu o CEO Tim Cook, os trabalhos de hoje foram focados na parte de som e nos novos MacBooks da companhia, que introduzem dois novos …
Leia Apple anuncia novas gerações do MacBook Pro e Airpods na íntegra no B9.
Talvez a Geração Z não tenha John Lennon, Ringo Starr, Paul McCartney e George Harrison como os favoritos de sua playlist, mas tudo indica que isso é uma questão de tempo. Os hits dos Beatles acabam de chegar ao TikTok em uma conta oficial. De acordo com o site Input, por enquanto, existem apenas três …
Leia Help! Beatles chegam ao TikTok com 36 hits para você fazer a sua dancinha na íntegra no B9.
Walmart is bringing back early holiday sales in what it calls Black Friday Deals for Days, but with a twist: This year, its Walmart+ members will get a four-hour head start on digital discounts in November. The retailer is grouping its Black Friday offers into three events, starting online on Nov. 3 and in stores…
The Shake Shack location at Hudson Yards in New York will be a Snap Shack through Thursday (Oct. 21). Timed to coincide with an ad industry event, Snap Inc. is taking over the restaurant and supplementing the Shake Shack menu with an augmented reality try-on mirror, free food, custom Snapchat lenses and limited-edition Snap Shack…
(TrendHunter.com) The October 2021 architecture innovations feature cutting-edge designs, from seed-shaped hotel cabins to unconventional housing developments. This collection of projects showcases the creative…
(TrendHunter.com) The Heyup ‘Boxe’ mini portable smart projector is a compact yet highly capable protection technology solution for users seeking out a way to enjoy their choice of content from virtually…
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