Hasta La Creative!

Deutsche Bank has named Essence as its lead media agency for next year following a tender process as it consolidated its media needs into the WPP business. The GroupM agency will take on media duties for the German financial institution from Jan. 1 2022 working across its portfolio of brands and product both nationally and…

As the world grows in awareness of societal needs and brands lean into adding “purpose” to their marketing communications, Deloitte Digital has opened a division that aims to develop programs, products and campaigns related to climate change, sustainability, gender and racial equality and social welfare. Led by Nathan Young, senior manager of Deloitte Consulting and…

O Uol lançou nesta terça-feira (19) uma nova campanha publicitária institucional que divulga o novo direcionamento da companhia para um investimento maior em vídeo. Batizado de “Uol, um universo de possibilidades”, a ação criada em parceria da Artplan reforça o quanto a empresa carrega uma oferta que ocupa todo o dia do público, divulgando além …

Leia Nova campanha do Uol divulga aposta no vídeo e no streaming como “universo de possibilidades” na íntegra no B9.

Uma campanha digital desenvolvida pela Wieden + Kennedy Amsterdam foi criada para demonstrar o Fun Mode da Samsung, um recurso de alguns dispositivos Galaxy A que permite aos usuários aplicar efeitos do Snapchat em fotos e vídeos. Para isso, a marca recrutou seis designers de moda digital que prepararam looks personalizados em realidade aumentada. Entre …

Leia Samsung e BIBI lançam coleção de moda em realidade aumentada na íntegra no B9.

Instagram kicked off its first ever Product Week, introducing new features across feed and Reels. The “festivities” kick off Tuesday with Collabs, a new way for people to co-author feed posts and Reels, which is being tested by Instagram. Users can invite other accounts to be collaborators on posts or Reels via the tagging screen….

“The owl has landed.” I like a provocative headline. And I like a print campaign that invites readers to know more (like this one from KesselsKramer). I also love a brand with great stories and a rich legacy. Kentucky Owl Bourbon was originally founded in 1879 but was forced to close during prohibition. The heritage […]

The post Stoli Group and KesselsKramer Invite You To Sip on THE WISEMAN appeared first on Adpulp.

O grupo de funcionários trans da Netflix tem uma paralisação marcada para o dia 20 de outubro e acaba de divulgar uma carta de intenções sobre o que esperam com a ocasião. Tudo acontece após as declarações feitas pelo co-CEO Ted Sarandos a respeito do recente especial de comédia de Dave Chappelle, “The Closer”, e …

Leia Carta de funcionários trans da Netflix pede por medidas que reparem efeito do especial transfóbico de Dave Chappelle na íntegra no B9.

The equation between brands and consumers on addressing climate change is clear–in return for continued patronage, companies and industries must prove that they are actively reducing their harm to the planet. But connecting good intentions from communications to actual commitments is more of a stretch for some brands than others. Intrepid Travel is trying to…

Connected TV is widely regarded as the most dynamic channel in the media industry with buyers spending close to $10 billion to serve ads on such screens. Media agency Omnicom Media Group (OMG) cites figures forecasting that U.S. CTV-spend will top $13.4 billion this year, representing a 50% year-on-year growth rate, but amid such heady…

Fashion used to be defined by the runway, but now many of its most unique innovations are happening online. Samsung highlights this with the launch of an augmented reality fashion collection modelled by a K-Pop artist. The digital campaign, created by Wieden+Kennedy Amsterdam, demonstrates Samsung’s Fun Mode, a built-in feature on select Galaxy A devices…