American Express Helps Small Business Owners With Big Problems in Continuing Campaign

When global events affect commerce, small businesses are often the first to suffer, causing many to shutter either temporarily or permanently, as seen during the last eighteen months of the Covid-19 pandemic. With 81% of small businesses reporting pandemic-related losses and nearly half cutting their spending in some way, many small business owners are feeling…

Publishers Continue to Experiment With NFTs, Signaling Their Potential Staying Power

Publishers’ forays into the world of cryptomedia may have peaked in March, but recent activity shows that the trend is far from dormant. On Wednesday, Playboy unveiled its latest round of non-fungible tokens, a drop of 11,953 3D rabbit characters known as Rabbitars. On Thursday, The Economist followed suit, announcing that it had minted its…

Why P&Gs Walker and Company CEO’s Core Values Are a Driver of Business Success

When it comes to resumes, you might be hard-pressed to find one as impressive as Tristan Walker’s. Before founding the health and beauty brand, Walker & Company in 2013, Walker worked as an energy trader at both Lehman Brothers and J.P. Morgan, completed an internship during the early days at Twitter, served as the director…

PayPal Reportedly Eyes $45B Acquisition of Pinterest

It seems that while Pinterest was hosting its second annual Creators Festival Wednesday, something much bigger was in the process of being created. Payments giant PayPal is reportedly in advanced discussions to acquire the visual search and social commerce platform. Neither company would comment on the negotiations. Ed Hammond and Liana Baker of Bloomberg were…

Watch Elevate: Independent Agencies

Indie and Boutique agencies have become increasingly attractive due to the unique perspectives and intimacy that larger shops can’t offer. On Oct 6, independent agency leaders gathered together virtually to discuss the future of advertising, including the importance of maintaining creative spirit and resilience, what unique values are being offered and how to keep pace…

Poshmark’s Steven Tristan Young on Problem-Solving Over Perfection

When Steven Tristan Young decided to take on the role of the first-ever CMO for the digitally native fashion marketplace Poshmark three years ago, he knew he had a big opportunity to make a mark on a lesser-known category that was ripe for adoption. And he was no stranger to taking on such a task,…

Investing in Upper-Funnel Marketing Is a Long-Term Play

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shutterstock CEO Stan Pavlovsky shares the thinking behind a recent video campaign. Below, in his own words, he insists that a slower-paced, longer-term focus on performance can pay off for…

Plataforma “Mais Plural” propõe conversas de 5 minutos sobre diversidade nas empresas

maisplural

Estudos mostram que empresas com ambientes mais diversos e inclusivos obtêm melhores resultados em termos de produtividade e performance, mas esse movimento precisa ir além da representatividade e de fato criar um ambiente que permita o desenvolvimento de profissionais negros, LGBTQIA+, deficientes físicos e etc. Pensando nisso, a JOCO e a consultoria Indique Uma Preta …

Leia Plataforma “Mais Plural” propõe conversas de 5 minutos sobre diversidade nas empresas na íntegra no B9.

Babyganics Kicks Off Its Campaign Celebrating Imperfect Parents With an Apology

It’s no secret that parents have one of the hardest jobs in existence. With all that child-rearing comes an immense amount of pressure to be the perfect parent, whether it stems from images in media or from one’s surrounding communities. Simply put: it’s easy to get caught up in a sense of needing to live…

This Campaign Trolls Tourism Sites With Negative Reviews to Promote Sustainable Travel

Tourism is picking up again after the Covid-19 pandemic ground travel to a halt, but one brand is warning of the sector’s threat to the environment and urging people to embrace more sustainable tourism. Tao Guides, which publishes travel guides committed to sustainable tourism, has launched a campaign that turns typical travel marketing on its…

Ongoing Roku, YouTube Standoff Could Cause Connected TV Shakeup in December

After six months of a stalemate, Roku and YouTube are once again going public about their impasse, with the connected TV company accusing the tech giant this morning of making anticompetitive demands for carrying YouTube TV–and their faceoff could permanently shakeup the CTV landscape if the companies don’t make up by December. Roku stopped carrying…

Facebook Continues Efforts to Help SMBs Prep for Holiday Shopping Season

Reiterating its findings that 20% of owners of small and midsized businesses expect to make more than one-half of their annual revenue during the holiday shopping season and the last months of the year, Facebook introduced more products and features aimed at helping them achieve those goals. Facebook is testing business audio and video calling…

“Pânico 5” inspira recurso no Tik Tok que permite contracenar com Ghostface

panico5-

Quem é fã da franquia “Pânico” deve estar ansioso com para assistir a mais uma continuação que estreia só em janeiro de 2022. O primeiro trailer oficial foi lançado na última semana e já deu dicas de que será bem diferente dos anteriores. O produtor Kevin Williamson já garantiu em entrevistas que o longa terá …

Leia “Pânico 5” inspira recurso no Tik Tok que permite contracenar com Ghostface na íntegra no B9.

Disney Will Hold In-Person 2022 Upfront—But Not at Lincoln Center

After two years of virtual upfront presentations, Disney will once again hold an in-person event in May 2022–but it will not be returning to its traditional Lincoln Center home. The company said today that it will have an in-person upfront event on Tuesday, May 17, but the presentation will take place “at an all-new venue.”…

HBO Max Takes Modest Subscriber Hit Following Amazon Channel Expiration

A month ago, WarnerMedia’s distribution deal to make HBO programming available through a paid Amazon Prime Video Channel ran out, meaning that millions of wholesale customers paying to watch HBO via an add-on channel lost access. Despite looking to woo those customers back with a steeply discounted subscription to HBO Max, the media company is…

Ogilvy Names TBWA New York’s Chris Beresford-Hill President of Advertising North America

Chris Beresford-Hill is joining Ogilvy as the president of advertising for North America after a four-year stint at TBWAChiatDay N.Y., where he served as chief creative officer. Beresford-Hill will oversee the creative and operations for Ogilvy’s North America advertising business, one of the agency’s five business units, which also include public relations, experience, health and…

For Twitter’s Global Head of Accessibility, Her Life’s Work Started at Home

“Progress can never be fast enough,” says Gurpreet Kaur, Twitter’s first-ever global head of accessibility. If anyone knows that to be true, it’s Kaur. She was born and raised in India, where disability (especially neurodiversity) is still a taboo subject, with limited education and awareness around disabilities and the role of society and corporations to…

How to Make the Most of Your Salesforce Testing

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Salesforce has managed to surpass Microsoft Dynamics CRM as the most frequently used CRM platform. As a result, we must ensure the platform’s reliability, which we do through salesforce testing, rather than the built-in functionality of SalesForceDotCom. SalesForce testing aids in evaluating the application’s unique features.

One of the fascinating parts of Salesforce testing is tailor it to the customer’s needs. Salesforce testing guarantees that new features and additions to your Salesforce configuration do not cause any additional problems. The Salesforce platform is amazing, but you must use it with caution to get the most out of it. Here are a few pointers to help you make the most of your Salesforce testing:

Fix defects early: Early implementation is an important part of the Salesforce testing phase, and you’ll need to fix any code that hasn’t been tested inside the change range. When you’re working on your project, you don’t want to come across work you completed weeks ago that doesn’t work as planned. This may be avoided by frequently deploying and testing your idea during the project to ensure that everything is working correctly. After you’ve deployed to the appropriate sandbox, you can rely on your participants to do UAT testing.

Allow for quick feature updates: By developing robust test criteria and processes ahead of time, the development team will be able to adhere to industry best practises. It will assist participants in preparing to provide accurate and meaningful feedback during the study. If the team establishes a design and testing rhythm, they will better grasp what goes into a feature update. It informs end-users and design teams about what to expect.

User Reactions to Improve the Launch Timeline: One of the most difficult components of Salesforce expansion is avoiding inconsistencies or application launch failure. When investors add additional needs to the design and implementation, task wobbling occurs, distorting the present concept and perhaps incurring delays.
You may avoid this issue by conducting continuous salesforce testing and incorporating client feedback into a future release or Second Phase. You’ll demonstrate that you’re aware of your company’s expectations and devoted to operational excellence by incorporating client feedback into the Release Roadmap and keeping your rollout on pace.

User-based Testing: The application or process should be designed to meet the expectations of the end-user. Paying attention to your consumers’ needs and even including them as reviewers, demonstrates that your proposal is designed to make their lives easier. The capacity of end customers to share their opinions and offer recommendations increases their trust in your product. In this technique, you show that the model is advantageous to people who need it. What could be more aggravating than spending time and energy on a project just to have it rejected? One solution is to involve and collaborate with stakeholders during the production and salesforce testing phases.

Make your test execution automated: Once you’ve set up your unit tests, it’s vital to run them regularly. Regular testing allows you to detect and fix silent test failures before they become deployment stumbling blocks and provide ongoing awareness of the health of your organizations.

Make use of the bulk trigger feature: Aim for at least one test per trigger that calls a large number of objects, ideally between ten and twenty. The goal here isn’t to see how many objects can be called at once but rather to check if calling the trigger with multiple objects works. Add only a few items at a time because sandboxes have limited performance and can be time out, resulting in failed tests.

Conclusion: Salesforce development necessitates testing your Apex code to guarantee it is functional. Effective testing safeguards your development investment, enables you to make modifications in a safe and timely manner, and aids in enforcing business requirements. It’s a piece of cake to develop tests that meet Salesforce’s magic code coverage criterion of 75%. Writing amazing tests that genuinely safeguard your work, on the other hand, is an actual skill.

A clear cut case of copycat? / Une copie pas très fine?

THE ORIGINAL?
Miyabi Knives – 2014
“The beauty of sharpness”
Source : Cannes Lions GOLD
Agency : Herezie Paris (France)
LESS ORIGINAL
Sunhouse Knives / Chat Viet – 2021
Click the image to enlarge
Source : Sunhouse Group Facebook Page
Agency : Unknown (Vietnam)

Google Agenda agora tem opção de bloquear reunião que poderia ter sido um e-mail

focus time

Tem horas que é preciso focar – de verdade – para concluir tarefas, principalmente aquelas que estão sendo procrastinadas há algum tempo. Por isso, o Google resolveu dar uma forcinha e ajudar a bloquear  automaticamente reuniões foram de hora, sem que você tenha que parar o que está fazendo. Agora, o Google Agenda tem o …

Leia Google Agenda agora tem opção de bloquear reunião que poderia ter sido um e-mail na íntegra no B9.