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| THE ORIGINAL? Adidas “Run for your life” – 2018 “Just 60 minutes of physical activity per week can improve your mental health” Source : D&AD New Blood School : Buckinghamshire New University (UK) |
LESS ORIGINAL ASICS “Movement for mind” – 2021 “Scientifically proven to improve wellbeing” Click the image to enlarge Source : Creative Review Agency : Neil A Dawson & Company (UK) |
Dwayne “The Rock” Johnson starred in a Super Bowl ad in 2013 for “Got Milk?”, but consumers want Johnson back in the Super Bowl more than any other celebrity, according to a new survey from The Marketing Arm, an Omnicom agency that works closely with brands to place celebrities in ads, including the Super Bowl….
Sometime in May 2021, headlines began to dub the concerning trend of employees leaving their jobs, regardless of the industry, as the “Great Resignation” or as some are now calling it, the “Great Reassessment.” In the ongoing, unpredictable context of Covid-19, it is important now more than ever to consider the myriad of reasons for…
Phyllis Robinson was obsessed with the ideas that never made it past the drawing board. When DDB art director Helmut Krone was stuck in a creative rut, she looked through his waste basket. When she sat down to interview candidates, she wanted to look at the ads that their previous employer had rejected. “She felt…
Celebrities are often spotted riding the Venice-Simplon Orient Express. The opulent train was made famous by Agatha Christie’s Murder on the Orient Express. Recent movies based on that 1934 novel have helped maintain that rail service’s rarefied air of classic luxury with hints of diabolical mystery. A single ticket from London to Venice goes for…
Quietly built over two years, the Kremlin’s censorship infrastructure gives it sweeping power to block sites. Many fear a new age of digital isolation.
A delicious and wholesome breakfast staple for over 140 years, Quaker Oatmeal is a trusted choice your entire family can feel good about. As the Official Oatmeal Sponsor of the NFL, we aim to get this message across in a wholesome yet humorous way—with help from a few former NFL greats: Drew Brees, Jerry Rice, and Jerome Bettis. The launch TV spot introduces a family of referees who determine that Quaker Oats are ALWAYS a good call; a message supported by these historically great athletes.
Nearly 2 million UK grandparents only see their grandchildren once a year. So, whilst many families have been able to reconnect in person, the reality is most British families remain separated by geography, especially grandparents from their grandchildren. The campaign sets out to show that Portal allows these two generations to share more real moments together – even when separated – and have more meaningful conversations without worrying about the tech getting in the way, while inspiring parents to connect them more often.
STAMMA, the British Stammering Association, marks International Stammering Awareness Day with the launch of a petition and supporting film calling for people who stammer to be visibly and authentically portrayed in the media. The comical film, Not Just One Day, follows the inner monologue of someone who doesn’t really believe in petitions, and finds them mostly vague or unrealistic, with the one exception being the new petition from STAMMA, which provides a focused and actionable change.
Durga Puja – the October Fest of Eastern India, is not only the biggest festival, but something Bengalis plan their year around. This festival celebrates the homecoming of goddess Durga along with her children, riding on vessels or Vahans. Just like we get by our daily lives with our modern-day Vahans – Polar Appliances. Polar saves our time and energy by simplifying household chores with its wide range of appliances. That’s why this Durga Puja, we reimagined Polar appliances as Vahans, riding on which, we get to live a heavenly life.
How can we encourage people to pay more attention to bullying? Turning one of its more classic forms into a warning. October 20 is world day to combat bullying. Do as the people who warned and tell you who needs help to count on you.
The warning has an ambiguous understanding, because those who see from afar read only KICK ME, but when reading closely understands the message that says:
KICK the bullying out of our lives telling ME about what’s stuck in my back.
The exact translation of the slogan is: All this energy, gathered in one place. The slogan is tunable by a sense of hip hop style in Persian to communicate better with Hype’s audience.
They wanted to launch their new product in Iran’s market which was a new SKU of 185 ml product. The challenge was showing the exact product, because there was no any difference between this small product and other sizes and also they wanted to say Hype MFP 185 ml gives you the same energy boost/kick as the original. So we decided to put the product in a comparing situation next to a well known element which is Hulk’s hand to convey the message and to show the smallness of the product.
Vilnius comes back to laugh at its own obscurity, but this time with a Christmas film. Inspired by the overwhelming amount of wrong answers received from Western Europeans when they were asked about Vilnius’ location, a unique Christmas Carol was created. To make it even more special, Jauna Muzika choir was invited to perform this new song, while scenes of the city preparing for Christmas are shown. Christmas in Vilnius: Amazing wherever you think it is.
In order to raise awareness to the importance of early diagnosis of breast cancer, the ad was released in October during the breast cancer awareness month inspired by the logo of the Hyundai brand.
Embarking on an ambitious journey to become the go-to brand for today’s and tomorrow’s families, ‘Roommates wanted’ is the latest campaign from premium children’s furniture brand Stokke in collaboration with B-Reel.
Based on the insight that having a child is like inviting a new roommate into your home, the campaign portrays the emotional roller coaster of family life through a play on the format of ‘roommate wanted’-ads. Led by a series of authentic and playful films together with other assets, this 360° campaign is designed to meet audiences in every touchpoint with warmth, humor and relatability, while illustrating how the brand supports families of today every step of the way.
Celebrating the 50th anniversary of the Hong-Kong based world-class fashion mecca.
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