Hasta La Creative!

In Russia it’s considered that the tastiest and the truest is collected in forest or grown in your own garden. That is why in summer season on the interstates people appear selling their own harvest. As for containers they use cans from mayo or plastic bottles without a neck. And in Russia we have Tayezhniy Dar (Taiga’s Gift), unique soda from real berries and herbs. So in order to show true nature of this beverage, we cut the neck of Taiga’s Gift plastic bottle and fill it with berries. And real berry sellers became heroes of our clips.

YouTube Canada has launched a national campaign, with creative agency Mosaic, featuring 16 creators who are thriving in both their creative outlets and financial livelihoods based on their success on YouTube. Beloved by Canadian and international viewers, creators come to YouTube every day to truly turn opportunity into impact.

Well-loved for its beautiful Heritage collection, Redrow have no problem enticing home-buyers into visiting a development to view these type of homes. However in some developments they also offer a range of stunning three storey homes, which were being overlooked.

Three storey homes are perfect for a growing family, or for those who want something different and a little out of the ordinary from their home. Redrow had noticed certain common misconceptions amongst potential buyers when it came to three storey living, but had found that once customers visited a three-storey show home, they soon became enticed.

Our task was to deliver a campaign which communicated the benefits of three-storey living and tempted customers just enough so that they would take that extra step in the consideration process, and view a Redrow three-storey home.

It’s the phone Canadians didn’t know they needed – until now.

To mark the revamp of its mobile app, Wendy’s Canada has created limited-edition Wendy’s Phones and is giving them away on Twitter. These sweet phones feature their own branded OS skin plus the latest technology including an integrated GPS navigation system to get Canadians to their nearest Wendy’s, as well as ample battery life to watch Wendy’s ads, order Wendy’s, and watch videos while eating Wendy’s. And, if they must take pictures of their food, there’s no better way to do it than on the Wendy’s phone, complete with front and rear facing cameras with more megapixels than the Baconator has bacon.

We know what those other digital assistants sound like… but what about Wendy?

The world is about to find out – because the best feature of this limited-edition Wendy’s Phone is the ‘Hey Wendy’ voice assistant who responds to questions with some pretty clever comebacks. Just say “Hey, Wendy” and you can set an alarm, get directions, even ask Wendy to tell you a joke. And if she feels like it, she might even do it!

The Campaign Supporting the Phone
The concept for the limited-edition phone drop and the launch campaign were developed by McCann Canada. The drop will be supported on Spotify and on Twitter via sponsored ads, trend takeovers, a branded emoji and a livestream event. PR and influencer outreach is being handled by Wendy’s PR AOR, Ketchum, and media is handled by Wendy’s media AOR, Initiative.

https://www.heywendy.ca/