COVID disrupted how we watch—and talk about—TV. The Twitter Conversation Report offers brands an edge looking for insights into passionate and engaged TV fans.
There are three types of people in this world: people who neatly break off each section of a Kit Kat, people who nibble on the chocolate until the wafer is exposed and people who throw all manners out the window and barbarically bite right through the bar. Ever since Kourtney Kardashian came out to the…
While Ryan Reynolds is a frequent face in ads for the brands he owns and movies he stars in, some of the most celebrated work from his agency, Maximum Effort, has barely featured the actor at all. And maybe that’s a good thing. In a new video shared by Reynolds, we learn about a comparative…
The global sexual wellness market is expected to reach $41.6 billion by the year 2027. Yet social stigma, particularly when it comes to healthcare that doesn’t apply directly to cisgender men, remains a major hurdle for access to things like birth control. According to The Pill Club, getting contraception should be as easy as visiting…
With mobile devices, customers are always shopping. How can marketers keep their brands top-of-mind during consumers’ research phase, and during the upcoming holiday season?
The department store gave up its lease for the ad space after more than 50 years.
Stitch Fix is moving beyond just subscriptions and advertising the new offering with a campaign from R/GA California.
The app used its virtual event to highlight new features.
Em evento realizado nesta terça-feira, 28/09, a Amazon anunciou novidades para diversos produtos da empresa. Entre os destaques estão novos recursos para a Alexa. Os novos recursos da Alexa permitem aos consumidores personalizar ainda mais a experiência com a assistente virtual, especialmente em relação a treinar a inteligência artificial do dispositivo. Será possível, por exemplo, …
Leia Amazon anuncia novos recursos para Alexa incluindo maior personalização na íntegra no B9.
Spotify kicked off its first global business-to-business campaign this week, “All Ears on You,” in partnership with FCB New York. The campaign will begin with digital audio, digital video, out-of-home and social media elements in major U.S. cities, with activations in Australia, Canada, Germany, Mexico, New Zealand, Spain and the U.K., as well as other…
A new ad from Ogilvy Brazil focuses on caring for aging parents.
Amazon Prime Video will be the exclusive home of Thursday Night Football starting next year, and the company is laying the groundwork by declaring itself “the future of football” in a new creative campaign. The streamer will take over the Thursday Night Football package from Fox next season, and will stream the games exclusively for…
Chat application Discord is rolling out a series of updates with a focus on Nitro subscribers, scheduled events and accessibility tools. Rolled out Monday in the Discord desktop application in the U.S., the new server avatars feature allows Nitro subscribers to use a different avatar to represent them in each of their servers. With this…
You might not expect an insurance company to urge you to be reckless. But that is the message from Scandinavian insurer Hedvig, which throws caution to the wind in a new campaign targeting college students. As students start a new semester, with some leaving home for the first time, Hedvig’s ads simply read: “Go get…
Hulu subscribers can get two services for the price of one. The streamer is partnering with Uber Eats to offer users six free months of a subscription to the rideshare company’s food delivery service. Top line Subscribers of both Hulu’s ad-supported and ad-free tiers, as well as Hulu + Live TV customers, are eligible for…
ESPN’s Marty Smith says Ram Trucks are “built for tailgating.”
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