Hasta La Creative!

Film ad created by BRIX Creative Production, Ukraine, for Lovaré tea brand. BRIX, who provide both creative and production services under one roof, have developed a nonspecific approach for the tea category and an outstanding commercial for the whole Ukrainian market. The film shows a journey full of senses that the rich flavoured teas evoke. So switch the sound on and keep your eyes wide open.

One of Turkey’s leading banking brand ??Bank has a credit card called “Maximum” that offers various benefits to its customers. Among the various benefits that the Maximum Card has, there is one that stood out for sure, which is about cinemas. As a Maximum, we have a sponsorship with the most famous cinema chain around Turkey called, CineMAXIMUM.
Because of the lockdown due to COVID-19, cinemas closed around Turkey. As a Maximum, we knew that people missed the experience of cinemas. On July 1st, 2021, cinemas in Turkey reopened after a long time of closure due to the lockdown. This was a big chance for us to welcome again our customers to CineMaximum. So, we decided to create a campaign that by putting this happy ending at the center of our communication. We showed people from different segments in their houses as they were gazing outside with hope. The text over each photo reads “The End”. Our message is that the happy ending is here and the cinemas are back in business with the end of the lockdown.

Thai people like to name a pickup truck. Most of the car’s names signify strong performance or meaning luck in work. Mitsubishi Motors wants to bold the truck’s name that makes it important to trucks as not just vehicles. Because it’s not just a truck. It’s part of family.

“Truck Tag” is the campaign that Misubishi Motors Thailand use the insight from behavior of truck driver, which mostly always named their truck. The campaign will show the world their truck’s name by having the truck tag created, exclusively made for their truck. Just share a photo with their truck and show off their trucks’ name in activity post on Mitsubishi Motors Thailand’s Facebook page.

The number of Truck Tag campaigns’ participants has exceeded over 900% from the expectation, far beyond the number we could deliver. This campaign was mentioned among all truck lovers on social media, so spreading that made others follow our idea by creating the truck tag themselves. But that’s alright, because we know your truck is not just a vehicle. It means more than that.