With working from home, more people are embracing getting their workout right from the comfort of their own house by getting a Peloton. But their experience doesn’t end there: chances are they have found online communities around the product, whether on the Peloton platform or through social media channels. Enter Jayvee Nava, VP of Community,…
Zeny Shifferaw joined Pinterest as creator inclusion lead, tasked with helping the platform build a rich and inclusive creator ecosystem. She had been vice president of culture community and casting at creative communications agency Day One. At Pinterest, she will work with cross-functional teams including inclusive product and marketing to define, structure and roll out…
Adobe and Yahoo, a pairing that spent big on ad tech in the mid-2010s, have announced a tie-up they hope will further their tenure on marketers’ media plans as third-party data is phased out of the industry. Top line The pair today announced an integration that will enable brands to access ConnectID to tailor their…
Pinterest extended its shopping features for both merchants and Pinners to seven more countries Wednesday: Austria, Brazil, Italy, Mexico, the Netherlands, Spain and Switzerland. “Over the years, we’ve made it possible to go from Pin to purchase,” Pinterest head of shopping product Dan Lurie told Adweek. “Computer vision and visual search enable Pinners to re-create…
Wholesome’s long standing commitment to helping and celebrating communities was portrayed through this brand campaign as the films celebrate others who are giving back to their communities. The videos shine a light on the bakers’ incredible stories, focusing on how bakers are inherently generous and inspirational people.
Highlighting these deserving, small town individuals, the mini documentaries hone in on how baking brings people together, showing how one can turn the profession of baking into something deeper. Through the act of baking, people’s spirits are lifted — allowing people to come together and care for one another.
‘Made in China’, ‘Made in Bangladesh’, the labels inside our clothes show us where our clothes are made, but not always how. Sustainable fashion brand Goat Organic Apparel launches a T-shirt where they place the ‘made in’ label on the outside. This comes as a statement against the low production standards fast fashion brands set in manufacturing countries such as Bangladesh.
Lavinia Bakker, one of the founders of Goat:
“This T-shirt is a cornerstone of our people first standards. By placing our ‘Proudly made in Bangladesh’ on the outside, we want to show that we don’t have to hide where and how our clothes are made, we are proud of it. And we would like the wearer of the tee to be that as well. We dare you to find a high-street fashion label who, with a clear conscience, will do the same.”
With Goat’s ideals set in stone, the brand wants to go beyond selling clothes and has started their Taking Action platform with which they help causes that truly matter. Millions of workers in countries like Bangladesh were already struggling to get fair wages and with the COVID crisis, they are hit even harder. Therefore, the proceeds of this ‘Proudly made in Bangladesh’ T-shirt will be donated to Labour Behind the Label, a charity that provides aid to textile workers around the world.
The new brand campaign from Constant Contact, “Let’s Win This,” is an anthemic tribute to U.S. small business, told with equal parts earnestness and humor to both acknowledge and offset the hardship of the past 18 months. It debuted on the 14th in honor of Small Business Week.
The limited-edition scary snacks – which are actually chicken, liver and beef-flavored– provide cat parents with a new and hauntingly fun way to treat – and maybe even trick – their pets this Halloween.
If you’re a small business owner who handles your own search engine optimization, you’ve probably seen the acronym AMP before, which stands for accelerated mobile page. You might have a vague idea of what it means, but not about how it impacts your website or SEO efforts. Like Google+, AMP was lauded as The Next…
Comscore will begin counting not just the number of households who are watching programming on TV, but the exact people within the household who are watching it. A product update, which Comscore plans to roll out in October, will begin providing person-level viewership estimates across the measurement firm’s local market, over-the-top and cross-platform measurement tools….
State Bags is seeing demand surge for its backpacks amid a back-to-school season like no other.
Eye-catching illustrations of people cyberflashing will feature in adverts online and on billboards across the country with the message ‘It’s illegal to flash someone irl so why not online?’ However, the genitals themselves will be censored by a QR code, accompanied by the hashtag #STOPCYBERFLASHING.
People will be encouraged to scan the QR code with their phones – they’ll then be taken to Brook’s campaign landing page to learn more about cyberflashing, and directed to a platform allowing them to instantly tweet their MP to demand their support in banning cyberflashing.
Unsolicited nudes have been invading our inboxes for long enough. Cyberflashing is not just intimidating, it’s sexual harassment which can cause untold harm and emotional distress to the victim. Yet it happens every single day – according to a 2018 YouGov poll, a shocking four in ten young women said they had been sent a photograph of a penis without having asked for one, with 46% of these women saying they were under 18 when it first happened, and 26% of 18-24 year old men have reported receiving unsolicited nudes.
As families are continuing to turn to vacation rentals as a way to travel and spend quality time together, Vrbo teamed up with Fortnight Collective to create a new campaign to celebrate its hosts and spread the love of togetherness with its global community.
Centered around the theme, “Let’s Do Together Together”, the campaign features real hosts in their actual vacation homes, making this Vrbo’s first ever host-facing broadcast campaign. This approach brings to life the care each host puts into their rental property, showing how they make it a home away from home, not just a place to stay.
Go ahead, caress your scalp. How does your hair feel? My Black hair, thick and natural, feels lustrous. Yet the dominant standards of beauty might have you perceiving it otherwise. For a while, even I held the same perceptions. For the bulk of my youth, haircare revolved around haircuts; for me, they needed to be…
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