Hasta La Creative!

The new KFC on the island of Mallorca is located in the Polígono de Son Malferit, a commercial area popularly known as ‘where IKEA is’, so Colonel Sanders’ company has installed a giant billboard on the island that combines its initials with the Swedish furniture firm’s characteristic typography and colors to indicate the location of its new restaurant.

The Kentucky company’s Twitter profile shared the graphic on Thursday, July 29, and Ikea responded to the graphic with a nod to its classic HUVUDROLL vegetable protein meatballs: Thank you KFC for telling people where the #ChickenChicken is: on our HUVUDROLL meatballs. The #PolloPollo claim is part of the strategy that KFC has been following in Spain for years because, on the Peninsula, when something is very good it is emphasized and said twice. The interaction between KFC and IKEA has already reached more than 1 million impressions and 6,000 interactions.

This action, developed by the agency PS21 and located on the road that goes from the capital of the island to Manacor, birthplace of tennis player Rafa Nadal, will be visible until September and is completed with a strategy in social networks and display to amplify the opening of the store, with the aim of encouraging traffic towards the last KFC opened in the Balearic Islands. ‘The opening of this new restaurant is an opportunity to get closer to the inhabitants of this region. That’s why we try to find local insights that allow us to be part of their everyday life’, according to Beatriz Martinez, KFC Brand Manager.

Norwegian agency TRY wishes you “Welcome to Haaland” in new ads that pokes fun at the world’s ignorance around Norway’s biggest sports stars.

Norwegian soccer player Erling Braut Haaland has taken the world by storm in the past couple of years, baffling experts and fans alike with his explosive, characteristic runs, clinical finishing, and intense way of being. Global soccer stars are few and far between for Norway – a country known less for sports accomplishments and more for being “one of those countries in Scandinavia”, or to some, even the capital of Sweden.

The film puts Haaland at the center of attention as he scores yet another goal, catapulting some British pub-goers into a conversation about where he’s from. From there on we’re taken on a journey into “Haaland”, a place that mixes Norwegian stereotypes and wild fantasy-

The film is part of a campaign that positions Norsk Tipping (The National Norwegian Betting company) as the experts on Norwegian sports, of which they’ve been an integral part of since 1948, a strategy built to fend off the competition from international betting companies, and their increased popularity in the Norwegian marked.

Norsk Tipping contributes all their profits to Norwegian sports and organizations on all levels, and thus, have been a small part of Haaland’s career ever since he was a kid playing on small fields in a small town on the west coast of Norway.

Multi-lingual campaign about early detection of breast cancer in Germany. Different international famous buildings symbolize the different languages. While turning them 90 degrees the buildings looks like breasts.