Aug
06
Track star Allyson Felix wins Olympic medal in her own shoe line
Posted in: UncategorizedFelix started her sneaker business after parting ways with Nike.
Aug
06
Primeira animação nacional no Disney+, “O Pergaminho Vermelho” brinca com jornada do herói pela ótica brasileira
Posted in: Uncategorized
Entre produções da Marvel Studios e as diversas séries originais da plataforma, pode passar despercebido no calendário de lançamentos do Disney+ para este mês de agosto a inclusão de uma pequena animação brasileira inédita no circuito. O lançamento de “O Pergaminho Vermelho” no streaming deveria ser tudo menos isso, porém: previsto para essa sexta (6), …
Leia Primeira animação nacional no Disney+, “O Pergaminho Vermelho” brinca com jornada do herói pela ótica brasileira na íntegra no B9.
Aug
06
Facebook Dating Adds 3 New Features
Posted in: UncategorizedFacebook Dating added some more arrows to Cupid’s bow with the introduction of three new features, as well as a game show on longform video destination Facebook Watch. The social network said use of Facebook Dating’s Virtual Dates feature, which enables people to video chat with their matches, rose by more than 50% since the…
Aug
06
WhatsApp: How to Mark Photos and Videos as ‘View Once’
Posted in: UncategorizedWhatsApp added an optional “View Once” setting to its in-application camera, which allows users to send photos and videos in chats that can only be viewed a single time. Users can manually turn this View Once setting on for each photo or video they share in a chat if they want the limitation to be…
Aug
06
How ad leaders must embrace mental health dialogue
Posted in: UncategorizedAthletes’ struggles should fuel a conversation that’s long overdue: Opinion
Aug
06
“Carro de som” em 70 cidades, evento com vacina para o público… apesar das ações, nada de Kanye West liberar “Donda”
Posted in: Uncategorized
Kanye West ainda não liberou “Donda” nas plataformas de streaming, mas o hype para a divulgação de seu novo álbum continua grande. Na quinta-feira, 05/08, o rapper realizou uma ação simultânea em cerca de 70 cidades pelo mundo, incluindo São Paulo e Rio de Janeiro. A ação usou o esquema “carros de som”, que circularam …
Leia “Carro de som” em 70 cidades, evento com vacina para o público… apesar das ações, nada de Kanye West liberar “Donda” na íntegra no B9.
Aug
06
How Duncan Hines Baked Consumer Data Into ‘Keto-Friendly’ Cake
Posted in: UncategorizedMost customers don’t associate Duncan Hines with the strict, low-sugar keto diet–yet. The company, which is best known for its boxed baking mixes, has its consumer insights team working to change that. The Conagra Brands-owned label launched “keto-friendly” microwavable cake mix cups in June 2020 and yellow cake and brownie mixes in March. Keto-friendly frosting…
Aug
06
5 Ways US Online Casinos Can Boost their Social Media Engagement
Posted in: Uncategorized
In the digital world, social media is king. Social media engagement is important for all online casinos, but it isn’t easy. Think of it like a dinner party. Inviting people over is important, but it isn’t enough.
You must also entertain and engage with them. Many online casinos can attract followers to their social media platforms, but they fail to engage them. Here are a few ways that online casinos in the United States can improve their social media engagement.
1. Improving Customer Numbers
When a casino wants to improve engagement on social media platforms, they must first think about their numbers. The most obvious place to start is on their website. One of the simplest ways to do that is by advertising hot offers and promotions. That way, people will have a reason to consider visiting the site. They are likely to sign up and become loyal players.
Posting offers on social media platforms is sure to encourage engagement. Potential customers will have questions and opinions, and the online casino can take advantage of them to spark conversations.
The best thing about it is that you can track these offers to determine their success. You can find out if they helped improve engagement and conversion. If your posts didn’t work, you can think of ways to make them better.
The no-deposit bonus is one of the most effective baits that online casinos use on their social media posts. With this promotion, potential customers can check out a casino without investing any of their money.
They have nothing to lose. Another way to appeal to social media followers is by customizing the posts to meet their preferences. Different games and casinos appeal to different groups, and online casinos must take advantage of this fact.
2. Sharing Important Information
Providing the customers with relevant information gives credibility to an online casino and promotes engagement. Social media is an essential communication tool, and online casinos in the US cannot afford to ignore it. Using platforms like Facebook and Twitter to convey important messages is always a good idea.
This may be anything from announcing new promotions to launching new products. Potential customers want to know everything. Even though online casinos can communicate important messages on their websites, they can’t compare to social media.
Engagement is an ongoing thing, and letting followers on social media in on important information will keep essential conversations going. It helps an online casino be proactive instead of reactive. When an online casino is proactive, it is in charge of the conversations. It will be easier to push specific topics. If they are reactive, however, they are simply responding to ongoing conversations.
It is also important to schedule wisely. While it is wise to post a few times a day, online casinos have to strike a balance. Ideally, it would be best to make one to three posts every day.
The point is to engage the customers without overwhelming them with too much information. Stay active and keep things fresh. Casinos must establish the best times to post depending on the needs of their target audience.
3. Speedy Responses
Nothing is more annoying to potential customers than slow responses or no responses at all. It is impossible for online casinos to connect with their social media followers if they can’t communicate well and on time. As discussed here, the best US online casino sites know how to keep their customers happy with speedy responses.
If getting back to customers immediately is impossible, it would be wise to pre-compose answers to common questions. That way, casinos will always be ready with smart and thoughtful answers when needed.
Even though automated answers aren’t as appealing as personalized ones, they keep a conversation going. The customer service team can get back to the customer with a personal response later.
Fast responses improve customer satisfaction. They increase their likelihood of continuing to engage with the casino. When pre-writing responses, it is important to ensure that they are warm and as friendly as possible. They should have a personal feel.
4. Managing Customer Reviews and Feedback
Many people use social media platforms to reach companies. The customers of an online casino are likely to contact them through their social media platforms. It is, therefore, important that casinos manage what is said on their platforms. Unfortunately, some customers may not have great things to say about the casino. However, they are entitled to their opinions.
Online casinos with good engagement strategies know how to handle negative feedback and reviews fast and professionally. The goal is to acknowledge customer concerns without tarnishing the casino’s name.
Usually, online casinos direct their dissatisfied customers to speak with support agents privately. This is a great idea as it promotes engagement without putting everything in the public eye.
This, however, doesn’t mean that an online casino’s customer support shouldn’t be seen on social media platforms. They can engage with customers by answering their questions, addressing common concerns, and clearing misconceptions. They can improve the credibility of a casino by reposting positive messages and reviews. The support agents can drive up the number of visitors to a casino’s website.
5. Using Photos and Videos
While people appreciate good content in general, videos and photos are the most popular. Videos do especially well because they are more interesting and captivating than other kinds of content.
Instagram is a great platform for posting photos and videos. YouTube works well too. Online casinos should consider creating YouTube channels that meet the needs of their target audience. YouTube is one of the most reliable platforms for promoting engagement.
Videos are particularly appealing to young audiences. If an online casino is looking to bring young crowds on board, they must consider this. Snapchat is one of the most popular apps among young people.
With the right team and research, online casinos can go viral on TikTok. It has been the biggest craze over the recent past and would be ideal for creating engagement. Even though promoting a casino over TikTok is difficult, any operator who cracks the code is likely to win big.
Aug
06
What is App Store Optimization (ASO) & Why It's Integral To Your App's Success
Posted in: Uncategorized
There are over 5 million apps available for you to download at this moment in time. So needless to say, there’s a lot of competition you need to beat out.
Launching an app requires a lot of research and marketing efforts to make sure that there’s a demand or need for it in the crowded marketplace. While there are tons of tools and strategies you can use to analyze that, none of them are as important as app store optimization.
Also known as ASO, app store optimization is a process that utilizes targeted keywords to increase an app’s visibility within app stores like Apple’s App Store and Google Play. Similar to search engine optimization or SEO, ASO targets keyword phrases that people are most likely to use while searching for a similar app within an app store.
For example, if you are creating a weight loss app, you might target your ASO for the phrase “exercise app”‘ or “calorie tracker.”
While ASO feels similar to SEO, there are different things to consider when implementing into your launch plan for your app.
What ASO Does
The overall goal of ASO is to maximize the number of downloads your app gets by making it more visible and easy to discover by the right people. It does this by understanding how those users are searching for an app within an app store.
The majority of people use an app store’s search bar to find an app. And when you type in a query, you’re given a long list of results to look through and choose from. Where an app falls on that results list directly correlates with the number of downloads that app has. So your top 5-6 results will have the largest amount of downloads, and the further you scroll, the lower the download number gets.
So it goes without saying that your goal in launching your app is to get as many downloads as you possibly can. Getting within that top-five ranking is crucial to how successful your app will be. The higher you get, the longer your app will be able to sustain itself.
SEO VS. ASO
To really get a grasp of ASO, consider its nickname “app store SEO.” So while SEO targets websites and blogs, ASO targets the on-page content within various app stores. SEO is trying to appeal to and notify Google, Bing, Yahoo, and other major search engines, while ASO is primarily focused on the Apple App Store and Google Play.
However, both optimization processes utilize keywords and backlinking.
Where To Use ASO
Most people who are well-versed in SEO practices know all the various places on the backend of a website that need to be optimized. ASO has its own list of on-page places you need to optimize in order to get a higher ranking.
Here is where you should implement app store optimization:
– App Name (Title)
– App Description
– App Keywords (iOS only)
– Backlinks
– Ratings & Reviews
So for example, at Zutobi we have an education app designed to help student drivers pass their test. After considering what people looking for an app like ours might search for, we settled on using keyword phrases like “driving test app” or “theory test app.” That way, people were more likely to find us amongst all the similar apps out there.
App Store VS Google Play
While there are other app stores on the rise, there are two major ones developers choose to publish their apps on: Google Play for Android and App Store for iOS. Most will have a single option in mind, but you can develop your app for both of those operating systems so you can publish them in both places.
While they might serve a similar purpose, these platforms operate in very different ways. The primary difference is how you publish an app.
Both platforms have a review process to ensure that no buggy, low-quality apps get published on their stores. Apple’s process is known to take longer than Google, but it’s wise to expect at least 3 days before your app launches.
Also, the keywords you use will be evaluated differently on each platform. Google Play is similar to SEO in that it takes into consideration all of the textual elements for indexing the keywords on your app. The App Store, on the other hand, provides developers with a specific field for keywords.
ASO Benefits
As you can see, app store optimization can really make or break how an app does. But there are some other benefits to be aware of when optimizing your app’s page for the right users.
When you implement ASO, you’re improving your app’s visibility in a very crowded app store. You could have the most incredible app in the world, but if no one knows it exists, no one will ever be able to experience it. You deserve recognition for what you’ve created–and ASO can help you get that.
ASO also makes it easier for the right, high-quality users to find you. Anyone can find and download your app, but not everyone will use it to its fullest capabilities in the way you designed it to be used.
High-quality users are the people who are dying for an app like yours to exist. They’re excited about the new features you put out, and they pay for the premium service without question. These are the people you want to reach because they are the ones who will keep your app alive.
High-quality users for our app, for example, would be UK student drivers looking for theory test prep. Knowing this, we can optimize our app store pages for “UK driving test prep” or “theory test prep in the UK.” We can also hone in our marketing efforts to cater specifically towards drivers in that area.
As we mentioned, downloads are the #1 key to ranking high on any app store. ASO can increase your number of downloads in an organic and sustainable way. When you regularly monitor your efforts and where you land on the search results page, you’ll increase the chances of your app succeeding long-term.
Because ASO is so effective, it can also be a free alternative to spending money on expensive ads. The better your ASO is, the less you’ll have to spend on user acquisitions.
And finally, ASO can positively impact your bottom line and overall revenue. Whatever method you’re using to monetize your app (subscriptions, in-app features, etc.), the more people you drive to download your app, the greater chance you have of finding people who are interested in those paid features and options.
This guest post was written by Tim Waldenback, co-founder of Zutobi Drivers Ed, a gamified e-learning platform focused on online drivers education to help teens get their license.Tim founded Zutobi to make world-class driver’s education fun, affordable, and easily accessible for all.
Aug
06
The Future of Marketing Lies in Immersive Research
Posted in: UncategorizedEditor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Kate Watts, CEO of creative consultancy Long Dash, vouches for an ethnographic approach to data collection and analysis. Below, in her own words, she shows how this strategy can make…
Aug
06
Aos 91 anos, Clint Eastwood é caubói de rodeio em missão no trailer de “Cry Macho”
Posted in: Uncategorized
Clint Eastwood já ensaiou algumas aposentadorias da carreira de ator, mas aos 91 anos está mais firme do que nunca na vida dupla de atuação e direção. Prova disso é “Cry Macho – O Caminho Para a Redenção”, novo filme do cineasta que enfim ganhou seu primeiro trailer na noite da última quinta (5) e …
Leia Aos 91 anos, Clint Eastwood é caubói de rodeio em missão no trailer de “Cry Macho” na íntegra no B9.
Aug
06
British Charity Enlists Tattoo Artists in Fight Against Human Trafficking
Posted in: UncategorizedA U.K.-based charity is working with tattoo artists to recognize and combat human trafficking. Medaille Trust, a charity that supports survivors of human trafficking and modern slavery, is trying to raise awareness of this problem within the U.K., where there are an estimated 136,000 victims. More than 40 million people around the world are estimated…
Aug
06
Top 35 Sports Trends in August – From In-App Fitness Video Games to Stress-Reducing Golf Bags (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Many of the top August 2021 sports ideas remain centered on convenient and accessible at-home workout solutions, as well as the use of innovative materials and experiences powered by artificial…
Aug
06
P&G’s Latest Tactic for Reaching Shoppers Is a Series About Life on Skid Row
Posted in: UncategorizedMore than 4,600 people residing in Skid Row don’t have a home, according to an early 2020 estimate from the Los Angeles Homeless Services Authority. Plenty of these individuals struggle with drug use, mental illness, physical disabilities and violence from intimate partners. The situation has only gotten worse during the pandemic. Life in the Downtown…
Aug
06
With Karate’s First Olympics, Japan Made a Film to Reinvigorate Its National Image
Posted in: UncategorizedThe art of Karate is at a crossroads in its home country of Japan. With Tokyo playing host to the Olympic Games and Karate featuring as one of the sports for the first time, there was added pressure for the national athletes to perform strongly in this field, however, the gold medals were picked up…
Aug
06
How to save Olympics viewership
Posted in: UncategorizedRestoring the games’ ratings will require innovative strategies to meet viewers where they are: Opinion
Aug
06
4 ways brands can build consumer trust through content
Posted in: UncategorizedIt’s time that marketers see content as a tactic in the art of facilitating brand loyalty: Opinion
Aug
06
Procter & Gamble brings Tide Loads of Hope to L.A.'s Skid Row — and Amazon's IMDb
Posted in: UncategorizedIntegration with ‘docu-fiction’ series includes the first permanent installation of the brand’s laundry relief program at Midnight Mission.
Aug
06
TikTok takes gold for Olympic sponsors
Posted in: UncategorizedComcast, Samsung, Ralph Lauren and others have benefited from the video app’s first Olympics and relaxed rules allowing athletes to act as creators.
Aug
06
BrewDog Touts Itself as ‘Planet’s Favorite Beer’ After Wave of Controversy
Posted in: UncategorizedAfter financial loss and recent allegations of workplace bullying, BrewDog is trying to lure in customers by promoting its environmental credentials. The Scottish beer brewer has launched a campaign that calls itself “the planet’s favorite beer.” The tagline refers to the environment but also a vastly diverse range of people who enjoy BrewDog’s beverages. Created…
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