Hasta La Creative!

Today, convergent TV–linear plus connected TV and over-the-top services–offers the best of everything: large, captivated audiences, high-quality content, an abundance of inventory and digital-like targeting, with precise measurement and attribution. Given the data accessible to advertisers, combined with advances in targeting, TV is the strongest, most scalable and precise medium. It has also established a…

Reddit has begun to scale its advertising offer across Europe with the appointments of David Trencher and Maria Purcell to lead local teams focusing on retail, tech, gaming and finance verticals. Trencher moves to London from the U.S. team, having previously held positions within Facebook and Spotify, and will take the position of head of…

Customers give Klover real-time access to their banking transactions in exchange for interest-free loans. Marketers pay to advertise to them.

As prices rise, consumers say they’ll be cutting back on dining out, movies and other entertainment outside the home. Safe for now: Alcohol and ingredients for in-home cooking.

D8CORE-8523 QA Test Article

Agency: 22feet Tribal Worldwide
Client: TTK Prestige
National Creative Director: Debashish Ghosh
Group Creative Director ; Janardhan Nataraj
Group Creative Director: Mansoor Jamal
Creative Director: Balamurugan Subramaniam
Creative Director: Maitri Ramkumar
Group Creative Partner: Tejas Phansekar

Illustrator : Chaitanya Limaye
Creative Partner: Devika Bakshi
Copywriter :C. B. Akhilesh
Creative Partner: Vineeth Mavally
Account Director: Neha Shaw
Client Services Director: Ankita Mitra
Account manager: Arjuna Inbanathan
Content Cluster Head: Samarth Ahluwalia

Disney’s big bet on theaters this summer–a high-profile release of the anticipated Black Widow, which was released both in theaters and on streaming last month–wasn’t quite a home run after a successful dual-release opening weekend was soon soured by tepid subsequent box-office figures and a high-profile lawsuit. And don’t expect to be wowed by any…

33.8% of Americans identify as more than one race in the census.

Chega ao mercado em agosto a Melissa Free, uma linha de “chinelos-nuvem” lançados por Melissa e que propõe unir conforto e design, “enquanto simula o ato de flutuar”, diz a marca. A linha apresenta em sua identidade o diferencial sustentável do material utilizado, que recebe o nome de Melfree, por ser o primeiro monobloco em E.V.A. …

Leia Melissa lança “chinelos-nuvem” feitos com material sustentável vindo da cana-de-açúcar na íntegra no B9.

The world’s largest entertainment company is rebounding from the pandemic.