Vox Media announced today that it has hired Eric Karp, formerly the svp of global brand licensing at BuzzFeed, as its new svp, brand licensing, an appointment that signals the growing product licensing ambitions of Vox Media. In his new role Karp will oversee the strategy, operations, profit and loss of Vox Media’s nascent product…
One small step for billionaires is one giant leap for advertising. Canadian startup Geometric Energy Corporation (GEC) recently announced the Doge-1 Mission to the Moon. An 88-pound satellite called CubeSat will hitch a ride aboard a Falcon 9 rocket launched by Elon Musk’s SpaceX during a lunar payload mission in Q1 of 2022. Once in…
B2B marketers should apply the same creative thinking as B2C brands, crafting targeted messages that drive requests for information and conversions.
Adam Mosseri podia estar só se referindo só ao Instagram quando disse que o futuro das redes sociais é o vídeo, mas o Reels agora está indo para a nave mãe. O Facebook anunciou nesta quinta-feira (19) que começou a testar o recurso dedicado ao meio em sua própria plataforma nos EUA, com a aba …
Leia Depois do Instagram, Reels começa a ser testado no Facebook na íntegra no B9.
Facebook will match up to $500,000 in donations made via its platform to UNICEF, which is assisting relief efforts following this past weekend’s earthquake in Haiti by delivering medical kits, sanitation supplies and water and providing shelter. Chief diversity officer Maxine Williams wrote in a Facebook post Thursday, “It is one thing to see the…
The Covid-19 pandemic has sharpened our attention on other crises facing our society such as climate change and food insecurity. These problems may seem insurmountable and only likely to worsen over time, but a new campaign developed by Toronto agency Broken Heart Love Affair for Riverside Natural Foods’ healthy snack brand MadeGood is looking for…
For many years, business-to-business marketing largely operated in the shadow of its higher-profile consumer-facing cousin. Of course, b-to-b marketing mattered. But it typically lacked the scale, glamour and creativity of business-to-consumer marketing. If one is asked to name a cutting-edge campaign, the ones that come to mind are from iconic consumer brands such as Nike,…
Droga5 founder leaps to head $10 billion company just behind WPP, Omnicom and Publicis.
Rolling paper company’s new CMO and former Havas Creative North America CEO Paul Marobella discusses his new position, the growing cannabis market and past controversies
The pandemic has renewed interest in virtual reality. Facebook is trying to capitalize with a new virtual meeting room service.
O Twitter segue na missão de fazer acontecer a assinatura e consumo de newsletters por sua plataforma. Depois de adquirir a Revue no começo do ano e começar a permitir a inscrição a partir do aplicativo, a companhia nesta quinta-feira (19) iniciou testes para o que é na base a sublimação de intermediários: a possibilidade …
Leia Twitter experimenta permitir assinatura de newsletters pelo perfil do usuário na íntegra no B9.
O OnlyFans tem se tornado uma plataforma popular nos últimos anos principalmente para os produtores e consumidores de conteúdo sexual. Agora, a empresa vai ter que mudar completamente seu modelo de negócios, já que decidiu proibir, a partir de outubro, qualquer conteúdo sexualmente explícito em sua plataforma. “O OnlyFans vai proibir postagens com qualquer conteúdo …
Leia Acabou a bagunça: OnlyFans não vai mais permitir conteúdo sexual explícito na íntegra no B9.
Five years ago, after decades of portraying unflattering stereotypes in its ads, FMCG behemoth Unilever committed to “Unstereotype” it’s advertising. One of the apparent successes of this drive for inclusivity was the Knorr “Love at First Taste” campaign which, in Unilever’s words “[Shows] that food and cooking are pleasures everyone can enjoy, regardless of gender.”…
When Netflix elevated local-language programming executive Bela Bajaria to head global TV, the streaming giant seemed to signal its commitment to making local-language programming a central tenet of its global programming strategy. Less than a year later, that effort is paying off in a big way. Since 2019, the company has seen non-English language viewing…
Match shows us what a “casual, after-work, first-match date” looks like as a part of Match’s new “Adults date better” campaign.
Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds.
Os filmes “A Menina que matou os Pais” e o “Menino que matou meus Pais”, que contam os dois lados do caso Von Richthofen, eram duas das estreias mais aguardadas do cinema brasileiro no período pré-pandêmico. Veio, então, o novo coronavírus, e com o fechamento dos cinemas ambas as obras tiveram suas estreias adiadas e, …
Leia Filmes do caso Von Richthofen estrelados por Carla Diaz serão lançados no Amazon Prime Video em setembro na íntegra no B9.
Enterprise platform Workplace From Facebook revamped its tiers and pricing structure to give its clients the features and flexibility they need to stay connected. The Advanced plan is now the Core package, with pricing unchanged at $4 per user, per month. As the name suggests, it provides core features such as Knowledge Library, live video…
One School, a free 16-week portfolio school for Black creatives, launched a year ago, aiming to bring more diversity into the ad industry. One year into its existence, the school, led by Spotify creative director Oriel Davis-Lyons and created in partnership with The One Club for Creativity, has graduated its first classes and has expanded…
Facebook Bulletin, the platform for independent writers that rolled out in late June, is getting a local touch. Facebook vice president of global news partnerships Campbell Brown said in a blog post Thursday that the social network teamed up with the International Center for Journalists and the National Association of Hispanic Journalists to choose 25…
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