Hasta La Creative!

We created this poster for Big Cat Rescue to try to change the public’s perception about petting baby tigers and getting photos with them. We wanted to give people the real picture and educate them on why it’s not as cute and innocent as they may think. It’s actually the beginning of a lifetime of cruelty and abuse, in which the tiger cubs are continually exploited for a profit. It also inhibits tigers from being where they belong — in the wild. Ultimately, we hoped to entice people to visit CubTruth.com to learn the truth and support this cause.

“Service so good” is a national pest control campaign based on the insight that Orkin technicians are so good that their service never goes unnoticed, by anyone.

The United Nations have announced seizures of illegally sold pangolins have risen from 14,000 per year in 2014 to 142,000 in 2018, but also estimates that the number of pangolins actually killed from illegal trade is in the millions, making pangolins the most illegally trafficked mammal in the world.

In July 2020, China upgraded the protection level of pangolin to national level Class I. However, the illegal trade of pangolin is still rampant. Seeing the need for public awareness and action to help the pangolins fight for their survival, dentsu mcgarrybowen China created a unique anthem and music video in hopes to gain the support from the Gen-Z audience.

Instead of a traditional approach, the creative team used a new approach by manifesting the pangolins’ frustrations into an anthem and music video featuring Angry Pango, an exaggeratedly angry pangolin. The music video uses mixed visual languages to dramatise Angry Pango’s suffering and is soundtracked with melodic heavy metal and enraged lyrics – describing how humans hunt and tear them apart, to being accused of COVID-19, and even advising humans to live better lifestyles!

Through this fantastical and raw music video, people are able to understand the severity of the situation for the pangolins and be motivated to take action by donating or simply sharing the music video.