Molson Coors kills Coors Seltzer in the U.S.
Posted in: UncategorizedThe line extension will be discontinued less than a year after its debut, in a sign of how competitive the seltzer market has become.
The line extension will be discontinued less than a year after its debut, in a sign of how competitive the seltzer market has become.
Norton invites you to “opt-in to cyber safety” in a spot for Norton 360 with LifeLock Identity Theft Protection.
It’s probably the last thing the ad world needs. Here’s why I’m doing it anyway (and it has a theme song!).
The Mexican food chain partners with the social media app to fill jobs amid labor shortage.
A swimmable billboard, an air-purifying playground and a shocking graduation speech.
For one thing, the award-winning reporter eats sardines and cottage cheese while on deadline. He’s also into Mario Kart.
Margot Robbie as Barbie, Daniel Kaluuya reimagining Barney, plots based on Uno and View-Master: Mattel, in the throes of a financial comeback, has 13 films in the works.
Whalar’s CMO Karyn Spencer shared data from their neurological study of influencer content during a joint Social Media Week session with AT&T, “Liberating the Creative Voice: Working Authentically with Influencers and Brands.” The first-of-its-kind study revealed that influencer-generated content registered with audiences as 277% more emotionally intense and 77% more memorable. Spencer attributes that spike…
Facebook shared its coordinated inauthentic behavior report for June 2021, providing details on eight networks that were removed from its platform, originating in seven countries. The removals last month consisted of 2,784 accounts, 206 Instagram accounts, 2.249 pages and 142 groups. Details follow: Algeria: 130 accounts, 221 pages, 35 groups and 29 Instagram accounts, primarily…
On July 1, NCAA athletes were able to strike brand deals and sponsorships for the first time–a new possibility for athletes after the Supreme Court ruled in June that the NCAA rule can’t prohibit student-athletes from profiting off their name, image and likeness (NIL). And for some athletes, that opens the door to a windfall…
He drew about 1,000 cartoons for The New Yorker, populated by clowns, snowmen, cats, dogs, Elvis and more. But his career with the magazine ended under a cloud.
Hoje um dos gêneros mais tradicionais do cinema norte-americano, o faroeste, a cada ano que passa encontra novas vidas nos festivais e no circuito a partir do que, em essência, é um processo contínuo de ressignificação de histórias e arquétipos. Desvendar o mito por trás dos heróis clássicos de diretores como John Ford, Howard Hawks …
Leia Especial “First Cow”, parte 1: para roteirista, filme é sobre encontrar o verdadeiro berço da América na íntegra no B9.
A San Diego Comic-Con de 2021 será, assim como a de 2020, totalmente virtual, com o nome Comic-Con@Home. Ainda afetado pela pandemia do novo coronavírus, o principal evento de cultura pop dos Estados Unidos está sendo preparado para os próximos meses, e acaba de ter uma baixa importante: nem Marvel Studios, nem DC Films participarão …
Leia Comic-Con virtual de 2021 não terá Marvel Studios nem DC Films na íntegra no B9.
It’s happened to the best of us: scrolling through Instagram, TikTok, or Pinterest without any specific aim that ends in a purchase we didn’t expect to make. For Leah Logan, vice president of social commerce at Inmar Intelligence, that’s how she knows the platforms–and the influencers rising in prominence across them–are doing their job. “People…
Revenue per available room (RevPAR) increased 5.7% last week compared to the same period in 2019, according to data from lodging analytics firm STR.
AGs accuse Google of forcing app makers to use its Play store.
Last month, the e-commerce platform Verishop, which sells everything from clothing to electronics to cookware, debuted a livestream shopping tool. The feature allows influencers, professionals and industry experts to share tips, answer questions and help viewers discover new products. Cate Khan, co-founder and chief strategy officer of Verishop, explained the element that gives today’s live-shopping…
Facebook, UNESCO and the World Jewish Congress said Thursday that Facebook’s Holocaust education initiative has been extended to 12 languages. The social network introduced a prompt for English-language users on International Holocaust Remembrance Day Jan. 27, encouraging anyone searching for terms associated with the Holocaust or Holocaust denial to seek credible information on the topic…
A marca global de chocolates KitKat lança uma campanha inspirada no icônico posicionamento da marca, “Have a Break, Have a KitKat”, para reforçar a valorização permanente ao movimento LGBTQIA+. Criada pela GUT São Paulo, a campanha traz diversas formas inusitadas de dar o tradicional break de KitKat. Ao invés de quebrá-los individualmente, forma mais popular …
Leia Pela primeira vez, KitKat quebra padrão de suas campanhas para incentivar a diversidade na íntegra no B9.
GLASGOW, Scotland–The power of television has been underlined during the global pandemic, not least in how its advertising can build brands and support local economies to return to growth. Add some new tech-savvy leadership amid that moment, and you might have the kind of success seen by Scottish broadcaster STV. The network has seen dramatic…