Pinterest Revenue Soars 125% in Q2, but User Growth Falls Short of Expectations

Pinterest’s revenue more than doubled year-over-year in the second quarter, reaching $613.2 million, up 125% from $272.5 million in the same period of 2020. The company credited the easing of pandemic restrictions globally, as well as increased adoption of its measurement solutions by large advertisers, noting that spending by mid-market and managed small advertisers also…

Ron Popeil, Pioneer of TV Infomercials, Dies at 86

Infomercial king Ron Popeil, who turned kitchen gadgets into billion-dollar brands and paved the way for the modern direct-response business, died Wednesday in Los Angeles. He was 86. Popeil, a natural showman who started hawking his father’s inventions at flea markets as a teen, was the driving force behind products like Mr. Microphone, the Pocket…

Amazon Posts a 27% Gain in Net Sales During the Second Quarter

Ecommerce giant Amazon revealed at the close of trading today that net sales for the second quarter increased 27% year over year to about $113 billion from nearly $89 billion, while net income grew to $7.8 billion from $5.2 billion. Top line Though the technology conglomerate continued its growth trajectory during its most recent fiscal…

Amazon advertising sales edge close to $8 billion

Quarterly earnings showed that e-commerce giant continues to grow its advertising business.

Scarlett Johansson Sues Disney Over ‘Black Widow’ Release

The star said making the film available on Disney+ at the same time it opened in theaters “dramatically” lowered box office revenue, which could cost her tens of millions of dollars.

Athleta Unveils Wellbeing Platform to Engage Women Customers

Athletic apparel retailer Athleta unveiled a new health and wellness platform called AthletaWell that will be available exclusively to members of the brand’s loyalty program, Athleta Rewards. Top line The athleisure brand aims to increase engagement and loyalty among its customers by building a community of women around premium content and conversations on a range…

Molson Coors cuts 11 economy brands — Is Joe Sixpack an endangered species?

Milwaukee’s Best Premium, Magnum and Mickey’s Fine Malt Liquor Ice are among the brands on the chopping block as the brewer emphasizes premium products.
 

See how brands are supporting Simone Biles' and Naomi Osaka's emphasis on mental health

Calm, Cartoon Network, Netflix encourage the Olympians on social 

How Robinhood is gaining customers while spending less on digital and paid marketing

Robinhood’s customer base has surged even as the trading platform reduced its spending on digital and paid marketing. What you need to know about Robinhood after its IPO from Datacenter Top Line Stats.

Pizza Hut mostra que até um leão se enganaria com pizza da rede feita com carne à base de plantas

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O mais recente anúncio da Pizza Hut mostra que sua pizza com carne à base de plantas é tão boa, que até um leão se enganaria. Usando um animal feito em CGI, a rede coloca o bicho para interagir com o ator americano Parker J. Patterson, que está sempre aparecendo em propagandas da marca no …

Leia Pizza Hut mostra que até um leão se enganaria com pizza da rede feita com carne à base de plantas na íntegra no B9.

Netflix faz homenagem a Mamíferos da Parmalat para confirmar segunda temporada de “Sweet Tooth”

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A Netflix nesta quinta (29) confirmou a renovação de “Sweet Tooth” para sua segunda temporada, após a série se tornar uma das produções mais originais do serviço no último trimestre. Mas enquanto nos EUA o anúncio foi feito em vias tradicionais – o que aparentemente significa distribuir uma barra gigante de chocolate com o elenco …

Leia Netflix faz homenagem a Mamíferos da Parmalat para confirmar segunda temporada de “Sweet Tooth” na íntegra no B9.

The future of privacy — and how you can prepare

With third-party cookies going away, Google’s Privacy Sandbox invites the web community to collaborate on privacy-first alternatives.

McCann Worldgroup promotes Alex Lubar to president of North America

Lubar fills the role Devika Bulchandani held before leaving last year for Ogilvy North America.

Saweetie Taps In for McDonald’s Next Famous Orders Meal

Hot off the heels of its wildly successful BTS Meal, McDonald’s has announced its next major celebrity partnership: rapper and universal bestie Saweetie. The brand revealed the forthcoming collaboration with an image of the “My Type” artist’s signature snowflake recreated with fries and dipping sauce. tap in #TheSaweetieMeal pic.twitter.com/YzBRbFbPQz — McDonald’s (@McDonalds) July 29, 2021…

GLAAD Taps Jenni Olson as Social Media Safety Program Director

Jenni Olson joined GLAAD as social media safety program director. Olson has worked in LGBTQ+ media and technology for decades, as an independent consultant and film historian, critic and archivist. She most recently served as vice president of ecommerce and marketing at LGBTQ+ film distributor Wolfe Video, and Olson was also a co-director of programming…

Activision, Facing Internal Turmoil, Grapples With #MeToo Reckoning

More than 1,500 employees for the video game giant, which is facing an explosive state lawsuit, have called for executives to take sexual harassment seriously.

Alden Closes a Newspaper After Buying Its Owner, Tribune

Since Alden Global Capital bought the Tribune Publishing newspaper chain, newsrooms have shrunk and a Maryland weekly has shut down.

Campanha da Burberry viraliza ao transformar Adam Driver num centauro

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A campanha da Burberry para seu novo perfume, Burberry Hero, traz o ator Adam Driver contracenando com um cavalo. Até aí, nada demais, apesar do interessante tom de disputa apresentado entre eles. Mas o anúncio se destaca mesmo quando, no final, o ator é visto como um centauro. O filme foi dirigido por Jonathan Glazer …

Leia Campanha da Burberry viraliza ao transformar Adam Driver num centauro na íntegra no B9.

LinkedIn representa lucro de US$ 10 bilhões por ano para Microsoft

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A Microsoft revelou que o LinkedIn já representa um lucro de impressionantes US$ 10 bilhões (cerca de R$ 50 bilhões na cotação atual) por ano para a empresa de Bill Gates. A notícia surgiu após a Microsoft divulgar o balanço fiscal do último trimestre de 2021, e apontou que a rede social subsidiária da companhia …

Leia LinkedIn representa lucro de US$ 10 bilhões por ano para Microsoft na íntegra no B9.

TikTok Creators Share Their Takes on Classic Ads in Re:Make

“Don’t make ads. Make TikToks.” Unless, that is, you’re remaking ads. TikTok introduced Re:Make Thursday, in which it teamed up with select brands and creative agencies to “reframe, reimagine and remake” iconic ads as TikToks, with videos to be aggregated under #TikTokReMake and users encouraged to contribute their own takes. The first three brands to…