Jul
21
Peloton uses Olympics to launch campaign portraying members as united community
Posted in: UncategorizedThe at-home fitness brand will run “It’s You. That Makes Us” campaign during opening ceremony.
Jul
21
Yelp: US Areas With More Vaccinated People Saw More Consumer Interest on Its Platform
Posted in: UncategorizedBusiness reopenings reached their highest levels in the past year as pandemic restrictions continued to ease, according to the Yelp Economic Average report for the second quarter of 2021. Yelp said its research revealed a “significant correlation” between consumer interest on its platform and the increase of fully vaccinated populations across states and counties, adding…
Jul
21
Visa Rebrands for the Digital Economy
Posted in: UncategorizedSeeking to update its image and convey to people it’s more than just a plastic credit card, Visa is launching a global multi-year marketing push that includes several spots and a redesigned logo. A campaign titled “Meet Visa,” created by creative agency of record Wieden+Kennedy, frames the company as a network that allows people worldwide…
Jul
21
‘Gamer’ label is outdated, says Electronic Arts’ VP of Brand
Posted in: UncategorizedWith more brands trying to enter the gaming world and reach “gamers,” Elle McCarthy, the vice president of brand at Electronic Arts (EA) shares that the “gamer” label has become an outdated term. With fewer users identifying as gamers, brands should shift their targeting approach and focus more on how gaming serves as interactive. But…
Jul
21
Pret A Manger to Strengthen International Comms With VCCP Appointment
Posted in: UncategorizedWith the goal of “bringing Pret to more people,” international sandwich and coffee retailer Pret A Manger has named VCCP as its first global integrated communications agency Following a tender process, the agency has been tasked to support the ambition to become a “fully omnichannel business” across Pret’s active markets, growing its digital expertise in…
Jul
21
TheSkimm Renames Business Podcast, 9 to 5ish, as Women Return to the Office
Posted in: UncategorizedAs professional women across the country return to the office, theSkimm wants to help them prepare for the new normal. This morning, the newsletter powerhouse announced a rebrand of its second audio product, 9 to 5ish, a weekly career podcast for millennial women hosted by company cofounders and co-CEOs Carly Zakin and Danielle Weisberg. The…
Jul
21
Here’s How Connected TV Platforms Are Streaming the Tokyo Olympics
Posted in: UncategorizedThe 2020 Tokyo Olympics have finally arrived after a year’s delay, and thanks to Peacock and the rapidly expanding connected TV space, there are more ways to watch the Games than ever before. NBCUniversal will offer 5,500 hours of streaming coverage via its NBC Sports apps and upstart streamer Peacock, which will factor into its…
Jul
21
The Impact Behind City Football Group CMO’s Leaps of Faith and Cultural Curiosity
Posted in: UncategorizedThere comes a time in one’s career when there is an opportunity presented outside of one’s comfort zone. For Nuria Tarre, there were many of these moments. The result? A successful diverse career that has spanned across multiple continents, a fruitful family life and an invaluable outlook on life rich with experiences and supportive relationships….
Jul
21
Visa overhauls brand with new logo and campaign, its first from Wieden+Kennedy
Posted in: UncategorizedVisa is unveiling its first work from new AOR Wieden+Kennedy; the push includes a reintroduction of the brand to consumers and businesses.
Jul
21
Beats by Dre Drops Surprise Ad for Kanye West Record Starring Sprinter Sha’Carri Richardson
Posted in: UncategorizedBeats by Dre dropped a new commercial during the NBA Finals on Tuesday night, shaking up the music and sports worlds by announcing an upcoming Kanye West album and featuring decorated runner Sha’Carri Richardson as the ad’s star. West, who has hosted several recent listening parties in cities like Las Vegas, teased the ad campaign…
Jul
21
Watch at 1 PM EDT: Mojo Supermarket founder on creativity and the small agency
Posted in: UncategorizedMo Said discusses the need for disruptive advertising, founding his own shop and his experience with discrimination in the ad industry.
Jul
21
Ex-Coors marketer Andy England takes beer playbook to booze—‘The World’s Most Refreshing Vodka’
Posted in: UncategorizedNow at the helm of Minnesota-based Phillips Distilling, England dishes on targeting ‘Zillennials’ and ‘Ecopolitans,’ while using packaging that turns colors under certain conditions.
Jul
21
Out-of-home ad costs are back to pre-pandemic levels
Posted in: UncategorizedEven as workers adopt hybrid work schedules and COVID delta cases spike, inventory is tightening and discounts are history.
Jul
21
Garland Tells Prosecutors Not to Seize Reporters' Records
Posted in: UncategorizedThe new policy lays out some exceptions and had been expected since last month, when President Biden vowed not to let the department seize reporters’ phone and email records.
Jul
21
Jellyfish Yerevan: Out Of Reality
Posted in: Uncategorized
Jellyfish is a new conceptual tropical island in Yerevan, Armenia.
Jul
21
Connect4Climate: Melted Courts
Posted in: Uncategorized
Global warming is the biggest existential issue of the century, and professional athletes are beginning to face its harsh consequences. Recent heat waves around the world have been so extreme, that roads have literally melted. So we decided to build awareness of this extreme heat in a fun way – by conducting the first official tennis match on a court with melted lines. This will be organized by Indian Wells at the BNP Paribas Open, which later will be painted in other parts of the world for everyone to play on.
Jul
21
Refinery29 / The Case4Her: The Menopause Canvas
Posted in: Uncategorized
Menopause is still something taboo and its absence from mainstream media causes a lack of awareness about this phase of life, which can be detrimental to women, trans-men and non-binary people of all ages. So, we decided to create The Menopause Canvas – a campaign designed to generate awareness and break taboos around menopause through artistic expression, using feminine hygiene products as blank canvases. Each artwork will tell the story of its owner, on how they experienced menopause to help inform people about this subject.
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