Jul
21
Twitter, Facebook take first step to give marketers an audit of brand safety
Posted in: UncategorizedBoth platforms make progress in opening to Media Rating Council scrutiny to satisfy marketers.
Jul
21
Drive-Tudo: McDonald’s muda nome do drive-thru para atender diferentes meios de transporte
Posted in: Uncategorized
A partir desta semana, o drive-thru do McDonald’s passa a ser mais diverso em relação à acessibilidade do recurso, atendendo a diferentes meios de transporte. Com isso, agora os clientes podem escolher se passam pegar seu pedido de bicicleta, skate, patins, patinete, entre outros. Para incentivar o público, a marca prepara novas fachadas que destacam …
Leia Drive-Tudo: McDonald’s muda nome do drive-thru para atender diferentes meios de transporte na íntegra no B9.
Jul
21
Clubhouse abandona convites e agora é aberto a todos
Posted in: Uncategorized
O Clubhouse anunciou uma novidade que deve finalmente fazer o aplicativo voltar a ganhar relevância após ser engolido pela concorrência. Antes, para ter uma conta no aplicativo de conversas de áudio, era necessário receber um convite de um amigo ou ser aprovado após se inscrever na lista de espera. Aparentemente, isso acabou, e agora qualquer …
Leia Clubhouse abandona convites e agora é aberto a todos na íntegra no B9.
Jul
21
Brands Must Step Up at the Olympics as Diversity, Equity and Inclusivity Advocates
Posted in: UncategorizedWhen it comes to our workplaces, we encourage individuals to speak up. Yet many of us are bystanders watching things happen. The bystander effect can also be true of brands. When systems and processes are broken, there is a huge opportunity for brands to step up as diversity, equity and inclusivity (DEI) advocates. With the…
Jul
21
Watch the newest commercials from Ritz, Yelp, Beats and more
Posted in: UncategorizedTrack star Sha’Carri Richardson wears Beats Studio Buds—and helps hype new music from Kanye West—in the latest spot from Beats.
Jul
21
Epic Games compra Sketchfab, plataforma de modelagem 3D
Posted in: Uncategorized
A Epic Games, a gigante por trás de um dos mais populares jogos do século, “Fortnite”, e dos mecanismos mais requisitados da indústria dos games, o Unreal Engine, acaba de adquirir a startup americana Sketchfab. A empresa é especializada em armazenamento, visualização, compartilhamento, compra e venda de modelos 3D. “A Sketchfab facilita descobrir, editar, comprar …
Leia Epic Games compra Sketchfab, plataforma de modelagem 3D na íntegra no B9.
Jul
21
Time inglês apresenta uniforme transparente para conscientizar sobre câncer de próstata
Posted in: Uncategorized
O modesto time inglês Bedale AFC apresentou seu novo e inusitado uniforme para participar de uma campanha pela conscientização do câncer de próstata. A roupa, que possui setas brancas na bermuda e na camisa apontando para as genitais dos atletas, é quase inteiramente transparente, e traz uma mensagem em inglês pedindo para que os homens …
Leia Time inglês apresenta uniforme transparente para conscientizar sobre câncer de próstata na íntegra no B9.
Jul
21
Instagram anuncia tradução de textos nos Stories para até 90 idiomas
Posted in: Uncategorized
Nesta quarta-feira, 21/07, o Instagram lança para todos os usuários um recurso que permite traduzir textos nos Stories em até 90 idiomas. A ferramenta detecta automaticamente o idioma utilizado no texto do Stories e oferece a tradução para o que estiver definido nas configurações do Instagram. Segundo a empresa, a novidade vem para que os …
Leia Instagram anuncia tradução de textos nos Stories para até 90 idiomas na íntegra no B9.
Jul
21
6 Ecommerce Tools Every Digital Business Owner Should Know
Posted in: UncategorizedIt’s difficult to understand just how much goes into running a business until you actually do it yourself. But with the evolution of digital commerce comes increased opportunity for automation, making it possible for creators to run everyday operations with limited manpower. “The revolutionary thing about the ecommerce landscape today is that what used to…
Jul
21
TV networks call for suspension of Nielsen ratings accreditation amid continued problems
Posted in: UncategorizedTrade group VAB cites continued undercounting, particularly of Black, Hispanic and young people.
Jul
21
Instagram Adds Translations for Text in Instagram Stories
Posted in: UncategorizedText in Instagram Stories can now be translated into more than 90 languages for users worldwide. Instagram said the feature, which began rolling out Wednesday (July 21), will enable brands and creators to more easily connect with family, followers and friends globally, while users can enjoy more content from brands and creators across the world….
Jul
21
Clubhouse Drops Invite-Only Model, Reveals New Logo, App Icon
Posted in: UncategorizedInvite-only social media application Clubhouse is no longer invite-only, and it also celebrated its next chapter with a new logo, a refreshed website and a new app icon. Clubhouse explained in a blog post Wednesday, “The invite system has been an important part of our early history. By adding people in waves, welcoming new faces…
Jul
21
Consumers want control, not ad blocking, in online advertising
Posted in: UncategorizedAudiences require value in exchange for seeing ads, new survey from Magna and Brave finds
Jul
21
IPG posts 19.8% organic growth in 'largest second quarter' in company history
Posted in: UncategorizedThe holding company also revises its 2021 organic growth forecast up to 9-10%.
Jul
21
Netflix slides the most in three months after tepid forecast
Posted in: UncategorizedStreaming service added about 5.5 million customers—the worst performance since the first half of 2013.
Jul
21
Twitter takes first step to give marketers an audit of its brand safety
Posted in: UncategorizedMedia Rating Council will conduct a ‘pre-assessment’ to determine how best to measure Twitter’s standards.
Jul
21
Place Exchange Raises $20 Million to Support Spinoff From Intersection
Posted in: UncategorizedAfter its industry struggled through a socially-distant year where fewer people than usual encountered outdoor billboards and digital displays, out of home ad sales platform Place Exchange is prepping for a spark of triple-digit growth by closing a $20 million series A funding as it prepares for its new status as a standalone company. Created…
Jul
21
IPG Rebounds From the Pandemic With 20% Organic Growth for Q2
Posted in: UncategorizedInterpublic Group (IPG) reported a continuing rebound from the height of the pandemic, with CEO Philippe Krakowsky stating strong growth across its agencies worldwide and organic revenue jumping by almost a fifth. In its latest earnings update, Interpublic Group reported net revenue of $2.27 billion (+22.5% year on year) and organic growth of 19.8% globally…
Jul
21
The Future of Bed Bath & Beyond is Encapsulated in This Reimagined Store
Posted in: UncategorizedOnce customers step through the entrance to Bed Bath & Beyond’s newly renovated flagship store on Sixth Ave. in New York’s Chelsea neighborhood, they will immediately realize this is no mere refresh, but the results of a complete teardown. Large windows to either side bring in sunlight from 18th and 19th Streets, natural wood signs…
Jul
21
VAB Asks Media Rating Council to Axe Nielsen Accreditation, Escalating Feud
Posted in: UncategorizedThe industry group that represents major television networks is calling on the nonprofit Media Rating Council to strip Nielsen’s accreditation in an unprecedented escalation of a months-long feud centered on the accuracy of Nielsen ratings. On Wednesday morning, the Video Advertising Bureau, which counts A+E Networks, Disney, Fox, NBCUniversal and ViacomCBS (among others) as members,…
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