Hasta La Creative!

A Americanas, que foi uma das principais patrocinadoras do BBB21, anunciou uma parceria com a campeã da edição, Juliette Freire. A marca assinou um contrato de exclusividade no segmento de varejo e terá a paraibana como sua embaixadora ao longo do ano. Segundo a empresa, o contrato vem para reforçar sua busca por parcerias que …

Leia Juliette Freire é a nova embaixadora da Americanas na íntegra no B9.

Like many large agencies, VMLY&R is seeing the opportunities in the healthcare sector and is investing more in health and healthcare marketing. To bolster its commitment to the sciences, VMLY&R has hired Sean Rooney, PhD, as its chief science officer, a new position at the agency. Rooney, who holds a PhD in Immunology from Harvard,…

Marketing cloud gives advertisers new ways to buy ads on social media and manage their first-party data

Global sports apparel brand Nike released a new installment of its global “Play New” campaign featuring an old, battered tough-talking soccer ball giving out-of-date advice on how to be a winner in sports by playing dirty. The campaign, led by Wieden + Kennedy, began in May in a bid to encourage people to try new…

Credit card brand American Express wants to showcase to U.K. customers the benefits of living life using its Gold card while also promoting its partnership with delivery service Deliveroo. Created by Dentsu McGarryBowen (DenstuMD), the “What Do You Want” campaign to promote the Preferred Rewards Gold Card shows how using it can benefit people who…

In an effort to create behavioral change in consumer buying habits, Tide turned to two of the hardest working men in America–Stone Cold Steve Austin and Ice T–for its ubiquitous “Cold Callers” campaign. The P&G-owned laundry detergent wanted to encourage a more sustainable way of washing clothes by using cold water instead of warm, and…

Brands such as Nike and Sweetgreen are supporting Naomi Osaka following the tennis star’s withdrawal from the French Open amid mental health struggles.

The cryptocurrency exchange and trading platform seeks to gain more users as crypto enters the mainstream