Wavemaker U.K.’s chief growth officer Mu Ali left the media business after two-and-a-half years. Ali, who joined the WPP media agency at the start of 2019 from Publicis Media, where he was business development director, left on June 2. He posted a message to Linkedin thanking colleagues, including chief operating officer Anna Hickey and U.K….
The National Hockey League is accepting applications through July 2 for the third class of youth advisory board NHL Power Players. The initiative began in 2019, and it will bring 25 hockey fans between the ages of 13 and 17 from across Canada and the U.S. together to advise the league on hockey-related topics that…
Accenture Interactive acquired the Kuala Lumpur- and Singapore-based agency Entropia to expand its offering in experience-led services. The acquisition of the five-year-old agency, which employs more than 210 people, develops branded digital experiences to meet the growth of Southeast Asia’s digital economy, explained Divyesh Vithlani, Southeast Asia market unit lead for Accenture, in a statement….
The actor is the voice in the chain’s new Ch’King chicken sandwich campaign that is the stuff of nightmares.
This year’s Elevate: AI Summit continued the ongoing conversation about the importance of artificial intelligence and performance marketing in marketing. From May 18-19 marketers, technologists and thought leaders virtually gathered to discuss what AI and mar tech have to offer, how performance marketing has become linked to ROI and what we can expect in the…
The PepsiCo brand partners with YouTube streamer for nostalgia-fueled campaign for gamer beverage.
This campaign shows how big the power of a single finger can be in the fight against species extinction. You can make your mark with just one text message. The endangered animals will love us for it. Note: SMS – is the common abbreviation for text messages in the German language.
Many Critically Endangered species may go extinct by the time these cards expire. Mastercard, in partnership with Conservation International, is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife.
The Wildlife Impact Card program enables consumers to make donations to help protect wildlife habitats, including those that are home to many Critically Endangered species.
Across the world, habitat loss poses the greatest threat to wildlife, with 1 million animal and plant species now at risk of extinction. As more people increasingly express personal intent to help protect the environment and wildlife, the Wildlife Impact Card program offers consumers an opportunity to contribute to Conservation International’s efforts to conserve the habitats of many Critically Endangered species globally, including the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey and the Black-and-White Ruffed Lemur.
It is one of the world’s most popular cheeses but today Cheddar gets elevated to cult fashion status with its own collaboration, thanks to Papa John’s latest global marketing campaign.
The first fashion meets food collaboration of its kind, the Papa X Cheddar campaign is a bold departure for the pizza giant, using director, Josh Cohen (known for his work with brands like adidas and Nike) and featuring an instrumental ‘Cheddar’ track from hip hop artist, B Zino.
The new campaign, which is the first work created by Atomic London with support from Highlight PR, feels more like a fashion ad or. Mouthwatering food content of the new cheddar pizza range is juxtaposed with fashion shots of models interacting with the pizza, whilst wearing a combination of authentic streetwear and original Papa John’s delivery driver uniform.
Unexpected things always happen at anytime! So here we are, a quick and easy online insurance that you don’t even have to think much.
Advertised brand: Lay’s
Advert title(s): #SaltyNotSorry
Advertising Agency: Miami Ad School, Miami, USA
Creative Director: Manolo Garcia
Art Director: Tassia Valim
Copywriter: Skyler Braswell, Luvkumar Khemlani
Design: Tassia Valim
Short rationale: “#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.”
(TrendHunter.com) As technology advances to facilitate our daily lives, the BO-ON rice cooker emerges into the spotlight. While the sleek kitchen appliance may seem ordinary at first, its compact size is deceptive to…
The admission by the Biden Justice Department followed similar recent disclosures to The Washington Post and CNN.
Obsidianworks expands its capacity—and its ambitions—with a new deal.
This week, we saw the launch of the third round of Adweek’s Executive Mentorship Program that connects senior-level marketers with some of the world’s top CMOs, CBOs, CEOs and more to help evolve the face of the C-Suite. As 172 brand new mentees embark on this exciting chapter and work with mentors from brands like…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shaun MacGillivray, president of MacGillivray Freeman Films, shares what works when creating new partnerships in the hybrid virtual-physical moment we are currently in. Below, in his own words, he encourages…
Em celebração e apoio ao Mês do Orgulho LGBTQIA+, a Nivea se aliou com a ALL OUT, organização que atua no Brasil e no mundo em defesa dos direitos da Comunidade LGBTQIA+, para lançar a campanha “Sinta o Orgulho na Pele”, que vai promover e ajudar a marca a identificar dez projetos no Brasil que tenham foco …
Leia Nivea lança edição especial “Orgulho” em prol da luta LGBTQIA+ na íntegra no B9.
Messaging was a key point of emphasis during Facebook’s F8 Refresh developers event Wednesday, as the social network expanded upon key feature Facebook Login, which debuted 12 years ago, with the introduction of Login Connect With Messenger, tying in flagship messaging application Messenger From Facebook. Login Connect with Messenger enables people to communicate with businesses…
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