Delaney, a 24-year-old woman living in Texas, hadn’t heard about Frito-Lay’s direct-to-consumer platform Snacks.com until her brother’s girlfriend told her about it last Christmas. Interested, she visited the site and purchased a variety pack containing her choice of the company’s potato chips, including Lay’s dill pickle, Lay’s salt and vinegar and Ruffles cheddar and sour…
O TikTok anunciou nesta sexta (4) que Ed Sheeran fará uma apresentação ao vivo na rede social. O cantor vai se apresentar no próximo dia 25 de junho como parte do TikTok UEFA EURO 2020 Show, evento que celebra a música e futebol dentro dos trabalhos da Eurocopa deste ano. Previsto para acontecer em Ipswich …
Leia Ed Sheeran faz show e apresenta nova música no TikTok para celebrar Eurocopa na íntegra no B9.
Former U.S. president will be reinstated in 2023 only if the risk to public safety has subsided.
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(TrendHunter.com) Marketing is a pivotal way brands interact with consumers on a personal, authentic level, and the June 2021 marketing trends underscore the new approaches companies are employing. One prevalent…
Facebook is yet again feeling the tight grip of antitrust regulation. Top line The platform is facing another set of investigations from U.K. watchdog the Competition and Markets Authority (CMA) and the European Commission, the European Union’s antitrust enforcer. Both are concerned about whether Facebook uses the data it collects from its nearly 3 billion…
It’s National Donut Day, which means free donut offers abound from the usual suspects, including Dunkin’, Krispy Kreme and Tim Hortons. (This year, even frozen pizza brand DiGiorno is getting in on the action with what it calls a “DiGiornut.”) Brands capitalizing on lesser-known holidays like Donut Day dates back at least six years, when…
The right visuals can have a huge impact on how much people enjoy browsing your website. The perfect imagery can spark emotion, build a connection, tell people more about your company, and ultimately lead to conversions.
In this article, we’re going to outline how you can effectively use visuals on your website. Let’s dive in
Use photos of your ideal customers to show your products are for them
On your website, feature people who look like your target audience! This can help you make more sales, as your website viewers will know for sure that your products are for them.
A lot of businesses resort to using stock imagery, which can work in a pinch, but keep in mind that it’s important for prospective customers to see “real people” as opposed to aspirational models. Even the fashion industry, which is notorious for using “picture-perfect” individuals, is shifting more towards using images that feature real people and promote body-positivity. So, think about what your ideal customers look like and try to feature models that represent them.
You can also repurpose user-generated content from your customers. This will humanize your business and show that people love your products. Dig through your social media mentions or hashtags — if you see some great images, reach out and see if you can get permission to use them on your website.
For instance, take a look at how Baby Riddle, an infant clothing retailer, incorporates user-generated content into their homepage. They have a carousel of images showing babies in their clothing, with an attached review and rating. This type of content will help to get parents and parents-to-be excited about what their baby will look like in Baby Riddle pieces, which might just be enough to convince them to buy some. As a bonus, the included reviews tell customers that the clothing is of a very high quality.
KiwiCo, a STEM craft subscription service for kids, also showcases their ideal customers on their homepage where they outline the different crate options. They show kids of all ages enjoying and playing with their products; this is a really effective way to get potential customers excited about the subscriptions on offer and imagine themselves using them.
Use imagery that will evoke an emotional response
If you can evoke a strong emotional response from your customers, they’ll be much more likely to shop with you. You can show people having fun using your products, joyfully being helped by your employees, or sad because they have a problem you can solve, for instance.
For instance, Florin Roebig, a law firm based out of Florida, aims to provoke somewhat of a negative emotion with their web page that focuses on their Florida truck accident lawyer services.
They’ve used an image of a truck that’s flipped over on its side to show the sad reality of what can happen on the road. This type of accident can happen to any driver, and the imagery will trigger prospective clients to imagine the kinds of damage and injuries that can be caused in such an accident. It could also make website visitors feel quite stressed but, luckily, Florin Roebig is right there to take their worries away and handle their case.
While you might be hesitant to evoke negative emotions in your customers, this can actually be a very powerful tactic if you provide products or services that can address a serious problem.
Use imagery to show how your products or services work
People like making informed purchases so, if you can show how well your products or services work through your imagery, you can increase your chances of making a sale!
The right product photography can show off your products, or you can use GIFs and infographics to show how your services or programs work. Publishing photos that show your products being used can also be a great tactic, as it shows potential customers what to expect.
Take a look at how Purple does this on their product page. Because their mattresses are different to traditional spring or memory foam options, it’s helpful for the viewer to see how they work. The imagery on this page highlights how the Purple GelFlex Grid provides no pressure support and keeps the sleeper cool. This is incredibly effective imagery that is sure to help the company make some extra sales.
If you would like more advice on how to create and curate fantastic imagery of your products, Adrants has a great guide to the role photography plays in your marketing efforts. It’s well worth a read if you need some help in this area.
Similarly, take a look at how LifeStraw, a company that makes and sells portable straw filters that let you drink water from anywhere, uses imagery to show how the straw works. It’s admittedly a strange concept; some of their imagery shows a man drinking water straight from a river, after all. But the diagram on their product page shows how their filter works and why it’s safe. This is helpful for any curious customer who wouldn’t want to just take what they say at face value. The educational aspect here helps encourage sales, and it wouldn’t be as effective without the visuals.
Create videos your audience will find engaging
Did you know that 85% of internet users in the United States watch online video content on their devices at least once a month (Oberlo)? If you use engaging video content on your website, not only will people want to watch it, but it can help humanize your business, build a relationship with the viewer, and ultimately lead to more sales. Think behind-the-scenes content, video testimonials from clients, or explainer videos showing how your products work to start.
Take a look at how Vintage Foundry Co., a shoe retailer, uses video to show how they hand make their shoes. This super-satisfying video, located on their about page, humanizes their business and shows that the workers put a lot of care and attention into every product they make.
This type of content also shows why it’s often a great idea to buy from smaller retailers — it’s obvious that the craftspeople love what they do, and customers will be rewarded with beautifully-made shoes if they shop here. This video makes that very clear.
Use graphics to illustrate instructions
Whether you’re telling someone how to order from you, how to use your products, how your services work, or how to get in touch, graphics can make the instructions a lot more engaging and easy to follow. And, getting your design principles right can boost your conversions.
Take a look at this example from Visme on how to make an infographic. It’s colorful, charming, and outlines how you can plan out your infographics step-by-step. Think about how much more effective this is than putting the instructions into paragraphs of text. There are nine steps to Visme’s process but, with fun graphics and images, they make this task seem simple and exciting.
Similarly, ASPCA Pet Health Insurance has a step-by-step graphic that outlines how to brush a dog’s teeth. A lot of owners have no idea how to do this to begin with, making this an effective topic for an infographic. They start by outlining facts about dog tooth brushing, why you should do it, and how often it needs to be done. Then they break down the process step-by-step. Not only is the infographic informative and helpful, but it shows that it’s not as difficult as one would think, which encourages the viewer to brush their pup’s teeth more frequently.
Use infographics to break down facts and figures
Fun fact: visuals increase learning and retention by 78% (Visme)! So, infographics are great for incorporating into your content, or even your service pages, as they can help you present facts and figures in an easily digestible way. Think about how many infographics you’ve seen shared on social media in the last year or so. People share them because they’re particularly engaging and informative.
Additionally, infographics are great for building your backlink profile. When you create this type of original content effectively, other high-quality websites will want to share it and link back to your business. When this happens, Google takes it as a vote of confidence in your website authority and will give you a boost in the search engine rankings. This can help you attract more people, engage website visitors, and make more sales.
Here are a few tips to help get you started making great infographics:
If you would like more help with this, make sure you check out Venngage’s guide to creating accessible infographics. It will walk you through the entire process, and you can also access plenty of templates that will make the job even easier for you.
Summary
Visual content is one of the most important marketing tools in 2021. People want to feel engaged when browsing the internet or online shopping, and properly using visual content is one of the most effective ways you can ensure this. Take these tips on board and it won’t be long before you’re attracting more website visitors and making a lot more sales.
This guest post was written by Aaron Haynes, CEO of Loganix, an SEO fulfillment partner that supports marketing agencies and professionals. The company specializes in helping businesses to improve their online visibility and ultimately make more sales. The Loganix blog has a lot more information and advice, so make sure you check it out if you found this article helpful.
Affiliate marketing may seem like an easy way to earn money and have a stable income. However, it’s as challenging and demanding as any other job. You have so many things to worry about, including building an audience and finding the right affiliate products. Plus, to keep steady communication with your target audience, you’ll need to build an email list for affiliate marketing and launch different email marketing campaigns.
But, what’s the best way to build an email list filled with interested and valuable contacts? You’ll find the answers below. Here are our 6 best writing tips to help you build a strong and stable email list for affiliate marketing.
1. Write Content that Matters
To have people even hear about you and potentially about your affiliate products, you need to get them to your website or your blog. The best way to do this is by writing content that matters to them.
– Writing valuable content means writing blog posts and stories about:
– latest trends and news from the industry
– questions your audience wants answers to
– fresh information, findings, and opinions from experts
– entertaining topics packed with information
You need to write content that will get people to read your blog and visit your website. If you need help at first, there are copywriting services that can help you optimize your content.
Without a solid content base, you won’t be able to attract them to your website and show them everything you’ve got lined up for them, including affiliate marketing.
2. Create Optimized Opt-In Forms
Once you get people to visit your website, using valuable content and great blogging skills, you’ll need to create optimized opt-in forms to invite them to subscribe to your email list.
What makes an opt-in form optimized? Here’s what we have in mind:
– ask for the basic information which is just their email
– allow them to subscribe using Gmail or Facebook
– clearly state they can opt-out at any moment
– let them choose what they want to subscribe to and what not
– make them inviting using a CTA
– use a friendly tone
Here’s what we have in mind:
“Love what you see? Sign in for regular content updates!”
Asking for more information than you need will make your opt-in forms less effective and people will be reluctant to subscribe. Keep them simple and make sure they can be filled within seconds.
3. Place Opt-In Forms Everywhere
Now that you’ve got your opt-in forms ready, it’s time to choose where to place them. The best place for an optimized opt-in form is- everywhere on your website.
You can use different strategies:
– pop-up opt-in forms
– banner opt-in forms
– sidebar opt-in forms
– etc.
Find the best places for your opt-in forms and make sure your website visitors see them.
4. Nurture Your List
Remember, it’s not enough for a person to subscribe to your email list. It’s not like they’ll stay there forever. You need to make sure they don’t unsubscribe, which they’ll do the second they receive an email they don’t care about.
This is why you have to write emails that truly matter to your subscribers. The best way to do it is to divide your email list into groups and create specific emails for each group. For example, you could have:
– the newly subscribed
– the ones enjoying your blog content
– the ones already interested in your affiliate products
– the ones who click links in the emails you send
You could also divide them by demographics and try that approach. The important thing is you need to write your emails based on the interests and needs of specific segmented groups on your email list.
5. Subtly Include Affiliate Links
People don’t like it when you’re trying to sell something to them. They’re already sick of all the sponsored ads and video commercials they don’t want to see.
This is why your emails need to:
– provide value first
– mention the affiliate product second
So, let’s say you’re in the healthcare industry. You want to promote an affiliate product that is a supplement for boosting immunity. You’ve tried it, and you believe it’s a great thing.
Here’s how to make it work:
– write a blog post about something like “7 Breakfast Ideas for Boosting Your Immunity”
– send an email inviting people to read the post
– mention that you’ve recently discovered a supplement that can further boost their immunity and add the affiliate link
– openly state that you get a small provision for each of their purchases via your link
So, first, you’ve provided some value and truly useful information. Then, you went ahead and gave your honest opinion about a product, without hiding its part of your affiliate program.
6. Know the Products You’re Recommending
The most important thing when mentioning an affiliate product is that you’ve tried it and you know it. You want to present it as friendly advice and not an invitation to buy.
When you’re mentioning the product, make sure to:
– explain the benefits
– share your personal experience
– share valuable product information
People will want to see that you’re not just trying to earn money, but you’re trying to help them out.
Final Thoughts
Building an email list for affiliate marketing is an ongoing process. You constantly need to work on staying relevant, providing useful information, and staying in touch with your subscribers.
The 6 writing tips we’ve shared above will help you build a strong email list and nurture it for the long run.
This guest post was written by Jessica Fender, a copywriter and blogger with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.
Company looks to capitalize on strong 2020 with a new campaign.
(TrendHunter.com) From self-sanitizing LED door handles to LED face brushes, the June 2021 gadget trends highlight the latest technological advancements in cosmetics, hardware, and home appliances. As we move towards…
Como uma forma de celebrar o Prime Day deste ano, a Amazon anunciou o Prime Day Show, que terá apresentações dos artistas Billie Eilish, H.E.R e Kid Cudi. O evento musical será dividido em três partes e com realização pela Amazon Music. Todos os três episódios do Prime Day Show serão lançados globalmente a partir …
Leia Prime Day Show: Amazon anuncia evento musical com Billie Eilish, H.E.R. e Kid Cudi na íntegra no B9.
Since the pandemic hit early last year, Americans have been participating in online workout sessions, ordering new fitness equipment and gear to their homes and making do with what they have. A new study from Orangetheory Fitness, however, shows that 68% of people say their fitness routine took an understandable hit. Top line Seven in…
Social media toxicity is nothing new. It’s growing at dizzying rates. And unfortunately, you don’t need to be a high-profile athlete or a celebrity or politician with millions of followers to have a toxic bullhorn – all you need is a social media account, and you can cause damage to brands through one simple function: the comments and replies.
Brands, you have fair warning. Every second of the day, individual trolls of every stripe, are doing the equivalent of walking into your brick-and-mortar retail store and shouting racist and homophobic hate speech, as well as how much they think your product sucks. Would you allow this in real life? Of course not. So why are so many brands allowing their social channels to be hijacked with vulgarities and hate speech?
The brutal truth is, on a broader scale, social media is driving societal polarization, not the other way around, and it’s not only impacting brands, but society itself.
Sure, we can argue that the ills of society are obviously put on full display across social media channels and create division and polarization within social media and you wouldn’t be wrong. But a peel-back of the proverbial onion makes it clear that social media is doing way more damage to society than the reverse.
Social media doesn’t just have that intrinsic “amplifier” property that we’re all familiar with, in which one person can tweet or post to millions of followers. No, it goes way beyond that. In fact, societal polarization continues to accelerate rapidly because social media’s much-discussed “network effects” have that additional, hidden exponential multiplier effect that has a profoundly negative impact and is often ignored: the comments and replies.
It only takes a quick Google search to find loads of examples of seemingly innocuous social media posts that generated thousands of negative comments and replies. Take Applebee’s, for example. After trying to tap down a social media flare-up between an employee and customer, more than 20,000 comments and replies, largely negative, were posted.
One posted comment can be seen by hundreds of people, or thousands, or tens of thousands. For brands, who spend loads of resources on their social media presences, the downside of amassing huge social followings is that millions can see a single comment. And they can reply. And they do.
Anonymity allows users to hide behind their keyboard, and these replies often ignite the trading of polar opposite opinions. It becomes open season for people to express ugly, hateful and toxic opinions in hurtful and harmful ways, all in response to single comment.
Compounding the problem, one comment spawns five replies. Those five replies inspire and embolden another fifteen comments. Those fifteen comments generate thirty replies and on it goes until a comment stream devolves into a very dark and negative side of humanity.
The issue isn’t just isolated to small pockets of the online universe. One does not need to dig very deep to see that there is massively more hate and toxicity in social media than ever before. Don’t take my word for it – the Pew Research Center just released some related data. Nearly two-thirds, or 64%, of Americans say social media have a mostly negative effect on the way things are going in the U.S. today.
Closer to home for brands, a recent survey by risk intelligence provider Crisp cited a full 50% of respondents are seeing an increase in content that could potentially damage brand reputation, reduce revenue, or affect operations. In addition, 38% of the respondents say they have seen offensive or derogatory content on a brand or company’s social media page.
Without question, today’s politics and cultural issues immediately spill into the conversations on socials, and the platforms are often the recipient of the hate that already exists. We see spikes in toxicity at key periods in time – during last Fall’s Presidential Election, toxicity percentages in social comments were off the charts. Last summer, when The Black Lives Matter movement awoke a nation around George Floyd’s death, we saw a similar rise in open, highly racist comments across social media. But that’s very much to be expected.
What’s often not expected nor explored is just how powerful the flipside is. The echo chamber of social channels is simply mind-blowing at times. Billions of people with the ability to both respond and comment to posts made by billions of people, effectively turns the volume up to a Spinal Tap-esque “11” on the issues permeating society. It fans the flames and stokes the fire, making it harder for humanity to achieve greater tolerance, acceptance, inclusion and understanding.
Until we as a society, as a nation, and as responsible technology companies, recognize the issue, assign culpability and work to solve it, we’ll continue to see hate and toxicity impact our social world and our brands, but we’ll also act as bystanders, watching social media make the problem much, much worse.
This guest post was written by Erik Swain, President, Respondology.
Some business owners think that selling things online is simple. After all, the process seems straightforward. Create a website, upload products, and customers will rush towards your store. However, in reality, this is usually not the case. Online selling requires implementing intelligent marketing strategies and consistent use of time, effort, and resources to thrive.
Luckily there are some ways that can help eStore owners find the success they require. If you’re a startup willing to boost your revenue and increase sales, here are some tried and tested methods that will help you grow your eCommerce Sales and satisfy your customers for sure.
1. Target Your Current Customers
The average Customer Acquisition Cost (CAC) in the eCommerce industry is $87. So, instead of getting new customers, it is smart to work on retaining the current ones.
If you compare purchases from new customers and existing customers, you might notice that your existing consumers make more than one purchase in general. They usually tend to add more items in their cart resulting in a higher revenue.
Moreover, acquiring new customers can prove to be expensive. But people who are familiar with your brand will be more likely to buy again. They trust you, your products and have no learning curve.
So, you should work on improving the customer experience of current customers and introduce a loyalty program to attract and retain these customers.
2. Increase Sales With High-Quality Photos
Pictures say a lot about your brand. Using high-quality photos gives the impression that you don’t compromise on quality at all.
Try to hire a professional photographer to take product photos. And even in blogs, it is better to create your own graphics. But If you don’t have the time or resources, you can purchase stock photos to give a professional feel to your website.
3. Display Security Badges
No one prefers to buy things from a sketchy eCommerce website.
Cybersecurity is of great concern these days. So, you must display that your website is protected by McAfee or any other badge.
These trustworthy badges show that processing credit card information on your website is safe.
Moreover, don’t just flaunt random security badges on your website. Build a relationship with these companies and proudly display their seals.
For instance, Norton is quite popular among the public. So, if you use Norton, display their badge on your website, which will make your website sound trustworthy.
4. Video Demos Are Attractive
A survey concluded that 66% of the customers prefer watching product videos rather than reading their descriptions.
Visitors simply love videos and introducing them to your e-commerce store is a smart move.
Show product videos on how to use the product or what are the benefits that your product offers.
Listening or reading is one thing, but customers find videos much more effective.
Showing videos to new customers is also an intelligent strategy to develop trust. Be as creative as you can with what videos you want to show.
5. Make Yourself Discoverable
Have you ever considered why people in supermarkets buy stuff that is available on the front shelf? It’s because it is easily discoverable.
When customers search for items on Google, they prefer brands that appear in the top 10 results in search engines. In the digital age, you need to work on your search engine optimization (SEO). Whenever a customer searches for a product they need, your website must appear on the first page of Google.
Work on an SEO friendly website and ensure an appropriate keyword density of your primary keywords. Use them smartly on the homepage and inner pages.
6. Offer Special Discounts On Birthdays
Brands take personal information while signing up new customers. But sadly, only a few use it to impress their existing consumer base.
If you want to turn regular customers into loyal fans, consider sending a special discount on their birthday. This might sound like a small thing, but it can develop a strong bond between the brand and the customer when done with care.
When you make things personal for a customer, it gives them a feeling of satisfaction and care. And even if they are not willing to buy your brand again, there is a fair chance that they’ll make a purchase after a personalized discount.
7. Optimize Website for Mobile Devices
Research suggests that the mobile shopping trend has increased 21% from last year.
These numbers cannot be ignored. If you want more customers to buy from you, optimize your website for mobile devices.
You might be aware that the average human attention span is less than 8 seconds, so it is important that you give customers convenience, simplicity, and faster checkouts with mobile devices.
Find customers’ pain points while shopping online and either make your website responsive or develop a mobile app for your brand.
8. Display Top Selling Products
Often new customers don’t have a clue which products to buy on a new website. Show them your best-selling products and ease their confusion.
A top-selling section on the homepage will provide customers with a clear direction on which products are already popular. It’ll make it easy for them to make a decision.
Maybe some customers will not trust your products at first glance, but they are likely to buy popular products without any fear.
9. Use Multiple Payment Gateways
Not all customers prefer MasterCard or Visa. Some prefer cash on delivery or PayPal, and others prefer bank transfers.
By increasing payment methods, you’ll increase the chances of customers buying your products. By offering various payment gateways, more customers will get attracted to your brand.
New trends appear online all the time. Apple Pay was introduced, PayPal is already taking the eCommerce industry by storm. Now, you must play smartly and include as many payment methods in your brand as you can to attract more customers.
10. Take Advantage OF FOMO
Fear Of Missing Out (FOMO) is when customers feel if they don’t buy the product instantly, they will have to spend more money later to acquire it.
Create a sense of urgency for your customers online.
This will force customers to make instant purchases instead of waiting or delaying their purchases.
Inform the customers that there is a limited quantity of products left, or if they order the product within two days, they’ll get 20% off.
You might have seen such strategies being used by famous brands.
The midnight sales, flash sales, and even starting a product countdown are brilliant ways to entice customers for instant purchase.
11. Focus on Value Proposition
There are tons of websites out there, so why should a customer buy from your website?
What makes your website or product different from others?
Pick that one thing that makes your product/service/website different from others and market that everywhere.
Inform your customers what separates you from others.
Be clear about your value proposition and grab consumer attention with that value.
12. Let Customers Compare
Don’t make things difficult for potential customers. Once they land on your website, let them choose wisely by comparison. Before they buy, help them compare prices, features, and alternatives.
When customers compare your products with others, it will be easy for them to choose based upon features.
Make a section where customers can compare prices, features, and discounts that make you different.
13. Complete Your Order & Get Discounts
Most of the customers don’t even complete their orders. Due to some reason, they either forget or don’t reach the final step of the checkout.
Send those customers a discount voucher for completing their order in the next 30 minutes. The strategy works like a charm. Those customers who are confused about completing their order give them some assurance with instant discounts.
14. Give Grand Discounts On Holidays
Special events are the best times when people usually spend more.
You can give special discounts on holidays and special occasions to boost your sales. Save your best offers for Christmas holidays. It’s a perfect opportunity to grab the attention of your current customers.
Keep in mind that at times the customers might be buying products for their friends and family. So, introduce relevant combos that give them value.
15. Social Media Engagement Helps
For a business to succeed, you need to create a noise for it. When more and more people talk about it, there is a chance that people will trust and buy more from your brand.
Join groups on Facebook and LinkedIn to see what people are talking about. Interact with these people and introduce your brand. The goal is to tell them how your brand can solve their problem.
Once you help and engage with them, there is a good chance that these people will readily buy from you. Listen to their problems and try to find ways to help them.
Closing Thoughts
Starting an eCommerce store is easy, but driving sales and developing customers’ trust is challenging. Use these methods to earn your customer’s trust so that they’ll easily buy from your eStore.
Let’s be honest. It’s getting tougher to rank on the first page of Google these days. With more websites gunning for Google’s prime real estate, finding competition isn’t too difficult regardless of your business niche. While many people look to hire an SEO service (and that is the smartest choice if you’re competing with the best of the best), there are quite a few things that you can do to give your business website that much-needed edge on the SERPs.
1. Optimizing Favicons
Favicons have been a thing for a while now, yet surprisingly, not many folks know about it. Google uses Favicons to display search results on mobile devices, and according to studies, these favicons can influence the viewer’s decision-making process. While the difference is not drastic, every advantage matters when you’re up against the competition.
Make sure the favicon file and home page are crawlable by Google. Use the favicon as a visual representation of your brand, which will make your website easily identifiable by users. Also, Google rescales images to 16x16px on its search results, so it pays to ensure the favicon looks good at that resolution. PS, you do not have to design a 16x16px favicon.
It is also important to maintain consistency with your favicons across the various web pages on your site. Those who do not have a favicon for their website in 2021 (and beyond) will only get a dull-looking globe next to the website’s listing, which does not look appealing. The good news is, there are many free tools, aka favicon generators, that you can use to create a suitable favicon for your website.
2. SEO for Breadcrumbs
Breadcrumbs play an important role in helping your website get noticed on Google. Along with tweaking the favicons, you should also focus on breadcrumb optimization since Google uses it for both mobile and desktop searches. Keyword-rich breadcrumbs can make a big difference in the click-through rate of your website.
Since Google pulls breadcrumbs from various sources, such as the actual breadcrumbs on your website, your website’s URL, and schema markup, the only thing you need to make sure of is that Google uses the breadcrumbs you want it to, which includes the keywords you’re targeting.
One of the ways in which you can do that is by including breadcrumbs on every page via links to the schema markup, preferably using the same URL structure.
3. Optimize Meta Descriptions
While this is an old-school SEO tactic, it still works. Even though Google has grown far more intelligent over the years to a point where it can now rewrite meta descriptions, that doesn’t mean your meta descriptions don’t matter. In fact, one of the reasons why Google rewrites meta descriptions 70% of the time is because it doesn’t contain keywords.
However, if you include a well-crafted meta description that includes your target keywords and tells readers (and Google) what to expect, you will encourage more clicks, and possibly, a higher rank on Google.
4. Adding Numbers to Titles
Studies have revealed that dates or numbers, when added to a title, produce better CTR as compared to those titles that do not include dates or numbers. However, these need to be organic and not spammy. While you’re at it, test your title boilerplate to gauge its performance. It has been found that boilerplate can actually lead to more clicks along with a higher ranking, but that’s not always the case, so a boilerplate audit is in order.
5. FAQ Schema
FAQ schema is a gift for search engine optimizers, and while it’s hard to get, it is definitely worth the effort if you do succeed. This is why you should expand FAQ schemas out to make them more visible to readers and influence them to click on your website. As a rule of thumb, when using FAQ schema, you need to make sure you use it for pages that actually have a FAQ section.
6. Create Awesome Content
This is, by far, the most important tip for increasing your site’s SEO, so if you haven’t already, it’s time you showed some TLC to your content. There are many reasons why you should hire an SEO service to get the right content; the following are just some of them:
Businesses nowadays have no choice but to leverage their SEO to rank higher on Google because everybody else is doing it. Regardless of how much you spend on your website’s design, it won’t matter if nobody can see it. Using the aforementioned SEO tips is a great place to start once you’ve decided to tweak your SEO strategy for 2021.
This guest article was written by Dan Brown, an experienced digital marketing expert and content developer who has worked on dozens of projects for clients in diverse fields and industries. Dan currently manages a team of experienced content developers, SEO specialists, and digital marketing experts that work tirelessly to deliver an exceptional level of content writing services to ensure brands get noticed online.
The chicken sandwich wars heat up (again), a cheeky move from a challenger brand, and a dazzling visual adventure.
Known for their work ethic, technology prowess and passion for action, this is a generation that eschews labels, preferring instead to move fluidly. As they come into their own as consumers, employees and citizens, it is imperative for marketers to understand what motivates and drives them.
U.S. advertising employment barely moved in May, gaining just 100 jobs as ad staffing plateaued. Internet media employment reached another all-time high.
It’s nearly Father’s Day, and to celebrate the dads, Miller Lite and New Balance teamed to create that one thing every beer-loving, white-sneaker-wearing father needs, but doesn’t yet know they want: the Shoezie. New Balance is already recognized as the maker of “the dad shoe,” making it the apparel brand of choice to partner on…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
