Hasta La Creative!

Airlines and travel retail sites often have pricing errors, and, for a few hours, people go crazy just to buy tickets at ridiculous prices before the mistake is corrected.
Flybondi wanted to give people the chance to get revenge for so many months of injustice by letting them take advantage of the system.

Air tickets prices were changed intentionally to insuperable lower prices for a short period of time and a covert campaign was made through travel influencers inviting people to buy at the Flybondi fare error price. In a few hours, Flybondi’s website traffic increased as it had not done during the whole lockdown period. And the reactions on social media came right away.
After selling out the stock of tickets, Flybondi sent a mailing to all those who had been able to take advantage of their fare “mistake” telling that they have granted them the unparalleled feeling of having beat the system fulfilling their revenge for so many months of waiting.

The campaign was a success. Ticket sales increased by 60% in the first 3 days of the action, as well as a growth of almost 40% in traffic on the airline’s e-commerce platform. Increasing traffic and sales was a clear goal for the company after not flying for so long.

UltraOrgullosos is a symbolic toast to bicultural heritage and most of all, to their movement— the flow, their natural beat— which continues to inspire everyone, especially along the West Coast. As part of the initiative, GALLEGOS United is creating a summer program called UltraProud Sessions: a modern and human take on virtual classes. These sessions, hosted by Hispanic American movers, explore how they’ve leaned into their heritage and culture to fuel their craft.

The first session stars Los Angeles-born chef, Wes Avila. Author and Netflix star on “The Chef Show,” Avila founded Guerrilla Tacos, a street cart in the Arts District of Downtown Los Angeles. It soon became the coolest food truck in town and ended up as a Michelin Guide restaurant. The film celebrates the authenticity of the hybrid culinary world Avila has created, by combining the flavors of his youth with the wide variety of tastes Los Angeles (and the world) bring. Inviting the audience to feel profoundly proud of their heritage, Avila shares personal experiences in finding his voice in the culinary world followed by a ”class” where he’ll show viewers how to make three of his most famous dishes.