(TrendHunter.com) The Opus SoundBed is the brainchild of Yves Behar. Unlike the typical bed, this design is geared towards therapeutic healing practices. Its modular design allows it to fold into itself to create a…
Já tem uns 3 anos que o Google Chrome trabalha para reduzir as URLs exibidas em seu navegador, um projeto que vem muito da ideia de simplificar a interface pro usuário identificar com maior velocidade quais sites e domínios são confiáveis ou não na rede mundial. Esse plano mudou, porém. Um documento interno avistado essa …
Leia Pela segurança do usuário, Google Chrome volta a exibir URLs completos na íntegra no B9.
Os últimos dias têm sido intensos quando se fala de patrocinadores e Copa América. Após Mastercard, Ambev e Diageo anunciarem que, mesmo continuando o contrato, não devem exibir suas marcas na competição, agora o empresário Luciano Hang informou que a Havan vai patrocinar as transmissões da competição, que será exibida pelo SBT. A informação foi …
Leia Enquanto outras marcas repensam Copa América, Havan anuncia patrocínio do evento na íntegra no B9.
NBCUniversal (NBCU), Target, and award-winning producer Will Packer are partnering to give a platform to creators of color. On Thursday, the network will be kicking off its summer movie nights with the intent of spotlighting BIPOC storytellers through its new Scene in Color Film Series. The program will feature three emerging filmmakers–Addison Wright, Ewurakua Dawson-Amoah…
When the customer is always right, perhaps that customer thinks the vendor doesn’t notice their annoying behaviors. But Burger King has, and in its latest campaign in France and Belgium to welcome back customers to restaurants, it is highlighting them openly. From ordering exclusive McDonald’s menu items, annoying indecision, screaming children and counting out a…
The tide might be turning on Google’s stranglehold over ad tech. The U.K. markets watchdog, The Competition and Markets Authority, will play a role in how Google architects a third-party cookie replacement to ensure it’s not anti-competitive. Google has also committed to addressing concerns from the CMA that it will not use data from its…
British TV broadcasters ITV, Sky and Channel 4 have partnered to offer a unified advertising metric that will run across their digital viewing platforms through NBC’s campaign measurement tool Cflight. Created by Comcast-owned NBCUniversal in 2018, the measurement was a response to the growing increase of on-demand viewing that legacy metrics were proving unable to…
Chipotle and Ally Bank are the first brands working with the gaming platform’s new Official Marketing Partner program.
A Loki takeover, pizza yodelers and a big retailer goes uber-minimalist.
A look at this week’s winners, losers and newsmakers across the marketing industry.
Mastercard senior vice president for public-private partnerships Mimi Alemayehou was appointed to Twitter’s board of directors as an independent director. In a corresponding move, Elliott Management managing partner Jesse Cohn will leave the board after serving for one year. Alemayehou currently leads Mastercard’s partnerships with private foundations, international development organizations and nongovernmental organizations with the…
Industrious fans of Schitt’s Creek have been cobbling together their own versions of the characters’ memorable outfits since the beloved series debuted in 2015. Soon they’ll have help in the form of officially licensed patterns and supplies from Lion Brand Yarn Company. It’s still a DIY undertaking, but it comes with instructions–and yes, of course,…
The video app will charge more than $2 million for some one-day ads.
The streaming service is branching into toys, games and clothing as it looks to mine beloved characters for added revenue.
Visible debuts Pride campaign ‘Proudly Visible’ with LGBTQ+ social media influencers to promote queer visibility and inclusivity in its marketing and in online communities.
As Mr. Toobin spoke with the anchor Alisyn Camerota, an on-screen graphic read: “JEFFREY TOOBIN APOLOGIZES FOR ‘EMBARRASSINGLY STUPID MISTAKE.’”
Home security provider SimpliSafe is saluting furry (and not-so-furry) protectors during Pet Appreciation Week this week by giving away yard signs and window decals so potential thieves know which houses to avoid. People can go to the SimpliSafe Facebook or Instagram page and share a photo of their protective pet with the hashtag #PetProtected. SimpliSafe…
In the ideal scenario, performance and brand marketing work hand-in-hand to drive business. The first step for marketers to achieve that is understanding what each is and how they can work together to optimize results. A new survey reveals they don’t. The growth agency 3Q Digital asked 400 marketers ranging from senior manager to CMO…
As part of the CMO Reboot Playbook: Team Health, Peloton Interactive’s SVP Head of Global Marketing & Communications, Dara Treseder shares the framework she uses to invest in herself and develop her career. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by Adweek and may not reflect…
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