Jun
11
EBay kicks off new campaign aimed at sneakerheads and Canada’s local businesses need support: Agency Brief
Posted in: UncategorizedAlso French’s Mustard and Cholula choose Fitzco as their creative and strategy AORs.
Jun
11
These Ads Don’t Tell You What They’re Selling, and Business Is Booming
Posted in: UncategorizedA new brand called Smarty Plants will take you down a time-sucking rabbit hole of vintage commercials, ’80s pop culture, fantasy, music and sci-fi on its colorful website, which is decorated with digital UFOs. And through its packaging, it promises “free knowledge” to anyone who scans a QR code. The “Get Smarty Plants” Instagram feed…
Jun
11
The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases
Posted in: UncategorizedFor the past month, media companies and marketers have talked about quickly upfront talks were progressing this year–and the first broadcaster has now crossed the finish line in its negotiations. The CW has wrapped its upfront talks, becoming the first broadcast network to do so this year, according to a person familiar with negotiations. The…
Jun
11
Em campanha pro Emmy, Netflix lança pizzas temáticas de “O Gambito da Rainha”
Posted in: Uncategorized
“O Gambito da Rainha” no momento pode ser o favorito para o Emmy de minissérie, mas dado que os indicados ainda estão para sair a Netflix não parece querer arriscar as chances. Como parte dos trabalhos da campanha da produção para a premiação, a companhia firmou parceria com a Jon & Vinny’s e neste fim …
Leia Em campanha pro Emmy, Netflix lança pizzas temáticas de “O Gambito da Rainha” na íntegra no B9.
Jun
11
Projeto “Beijos de Novelas” revive cenas de casais da teledramaturgia em ação do Boticário
Posted in: Uncategorized
Para o Dia dos Namorados 2021, O Boticário se inspirou em cenas românticas da teledramaturgia para mostrar a diversidade no amor. Em parceria com a Globo e a AlmapBBDO, a ação multicanal traz alguns dos casais mais icônicos das novelas da emissora para reviver seus melhores momentos. Em uma narrativa contada por meio de um videoclipe, a …
Leia Projeto “Beijos de Novelas” revive cenas de casais da teledramaturgia em ação do Boticário na íntegra no B9.
Jun
11
Fenômeno do TikTok, Khaby Lame faz primeira ação no Brasil com 99
Posted in: Uncategorized
A 99 divulgou nesta sexta (11) que firmou parceria com Khaby Lame, influenciador senegalês naturalizado italiano que ganhou o mundo com seus vídeos que apontam o jeito mais prático de se fazer as coisas. Além da marca ser a primeira brasileira com quem o usuário realiza uma ação, a parceria marca o início dos trabalhos …
Leia Fenômeno do TikTok, Khaby Lame faz primeira ação no Brasil com 99 na íntegra no B9.
Jun
11
What Marketers Need to Know About the Transformation of TV Measurement
Posted in: UncategorizedAfter technological advancements, a global pandemic and a major ratings miscalculation by Nielsen, TV consumption and viewership are evolving at record speeds. At Adweek’s Elevate TV and Video Measurement event, Sean Cunningham, chief executive officer of VAB, laid out a few basic principles for marketers to start preparing for the future of TV. Demand transparency…
Jun
11
Netflix’s Global Content Ambitions Look a Lot Like Lupin
Posted in: UncategorizedNetflix’s French-language thriller Lupin isn’t just a heart-pounding heist series. Look closely enough, and you’ll see that underneath all of the twists and turns, it is a perfect representation of Netflix’s global content ambitions. “The show was not a watered-down French show–it’s a very French show,” Netflix chief content officer and co-CEO Ted Sarandos said…
Jun
11
The Next Era of Branded Entertainment Has Arrived. Here’s Why We Must Embrace It
Posted in: UncategorizedAttention has never been more expensive for brands to buy, growing by nine-fold over the past 20 years. Meanwhile, ads have never been easier to avoid, with the continued rise of ad-free subscription services and roughly 70 million people in the U.S. using ad blockers last year. Traditional TV is also having its shakiest year…
Jun
11
TV Networks See Opportunity in Nielsen’s Pandemic Botched Audience Count
Posted in: UncategorizedAfter years of complaints about shortcomings in TV audience measurement options and Nielsen’s recent rating miscalculation, major media companies are starting to take matters into their own hands. Kelly Abcarian, evp of measurement and impact for advertising and partnerships at NBCUniversal, and John Halley, chief operating officer of advertising and revenue and evp of advanced…
Jun
11
Lawmakers, Taking Aim at Big Tech, Push Sweeping Overhaul of Antitrust
Posted in: UncategorizedA bipartisan group of House members introduced five bills that take direct aim at Amazon, Apple, Facebook and Google.
Jun
11
The Challenges of Audience Measurement, From Comscore’s Point of View
Posted in: UncategorizedThe already complicated task of video measurement became even more complex as the pandemic escalated how and where audiences watch, consume and share video. The challenge for marketers, then, is planning and evaluating how to buy time and place ads. During Adweek’s Elevate TV and Video Measurement event, Bill Livek, CEO and executive vice chairman…
Jun
11
São Paulo Museum of Modern Art Opens Its Virtual Doors in Minecraft
Posted in: UncategorizedWhen the pandemic forced most museums to close their doors over the last year, many increased their efforts to meet patrons in the digital realm via virtual learning centers and online gallery tours. For the S?o Paulo Museum of Modern Art (MAM), this meant teaming up with the influential game Minecraft to create new avenues…
Jun
11
Google Commits to Opening Up Its Ad Stack, Marketers Remain Skeptical
Posted in: UncategorizedAfter a two-year negotiation with French competition watchdog Autorit? de la concurrence, Google pledged to make changes to part of its ad-tech stack Google Ad Manager in order to level the playing field. It’s a move that, to some, looks like an admission of wrongdoing. And while this will likely set off a wave of…
Jun
11
Pulitzer Winners Include The New York Times and Buzzfeed News
Posted in: UncategorizedThe Pulitzer board recognized reporting on the murder of George Floyd, including a special citation for Darnella Frazier, the teenager who filmed the killing. The public service prize went to The New York Times for Covid coverage.
Jun
11
2021 Pulitzer Prize Winners
Posted in: UncategorizedFrom reporting on the coronavirus pandemic to China’s internment of Uyghurs, here’s the full list of winners and finalists.
Jun
11
Padaria dos EUA recebe apoio e doações após sofrer ataques homofóbicos por biscoitos coloridos
Posted in: Uncategorized
Uma padaria no Texas está sendo inundada por encomendas, doações e mensagens de apoio após sofrer ataques homofóbicos. Tudo começou quando a Confections fez uma postagem para celebrar o Mês do Orgulho LGBTQIA+ com imagens de biscoitos em formato de coração e coloridos com as cores do arco-íris. Logo em seguida, a padaria sofreu diversos …
Leia Padaria dos EUA recebe apoio e doações após sofrer ataques homofóbicos por biscoitos coloridos na íntegra no B9.
Jun
11
Skol Retornável: marca incentiva nova versão para prolongar a diversão e aliviar bolso
Posted in: Uncategorized
A Skol apresenta a Skol Retornável, produto que permite ao consumidor trocar a garrafa vazia por uma cheia, pagando somente pela bebida. Além de economizar, o cliente ainda dá uma força para o meio ambiente com a reutilização das garrafas, tudo isso de forma simples, podendo ser inclusive pedida no delivery para consumir em casa …
Leia Skol Retornável: marca incentiva nova versão para prolongar a diversão e aliviar bolso na íntegra no B9.
Jun
11
Em cima da hora, Disney garante transmissão da Copa América na Fox Sports e ESPN
Posted in: Uncategorized
Um pouco tarde, mas os direitos de transmissão da Copa América 2021 na televisão fechada finalmente foram acertados. A Disney assinou com a Conmebol e seus canais no Brasil, a Fox Sports e a ESPN vão exibir todas as 28 partidas da competição, que começa no próximo domingo, 13 de junho. Na televisão aberta, a …
Leia Em cima da hora, Disney garante transmissão da Copa América na Fox Sports e ESPN na íntegra no B9.
Jun
11
This Is the Key to Navigating Tough Work Conversations as We Go Back to ‘Normal’
Posted in: UncategorizedEditor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, 99designs’ Patrick Llewellyn illustrates the value of creating space for meaningful conversations as organizations navigate the shifting landscape of work. Below, in his own words, he shares how his distributed…
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