This Virtual Fashion Collection Imagines a Sustainable Future for the Industry

With sustainable fashion on the rise, non-profit H&M Foundation has created a twist on the traditional fashion collection to showcase an eco-friendly future for the industry. “The Billion Dollar Collection” is a virtual fashion collection, but instead of showcasing the latest clothing styles, each garment represents a start-up that could help make fashion more sustainable…

Viral Tiktok Star Doggface208 Now Has His Own BeatBox Flavor: Cranberry Dreams

When the world went into lockdown last spring, everything from music festivals to tech conferences came to a halt. All of a sudden, we became our own bartenders and pastry chefs, and we were more tuned into our social media accounts than ever before. Then, like a shining beacon in a dark room, Nathan Apodaca–better…

Diageo is NFL’s first liquor sponsor in landmark deal

 The maker of Smirnoff and Crown Royal has broken through another spirits marketing barrier.

 

Opinion: To Truly Support Pride, Brands Must Show Up 365 Days a Year

For consumers who care about LGBTQ+ inclusivity, showing up matters, and it’s remembered.

1-800-GOT-JUNK?: The Shed

If you want your junk to disappear, all you have to do is point.

Video of 1-800-GOT-JUNK "Shed"

BT: All Business. No Drama

Video of BT Business_All business. No drama by Now Advertising

TikTok: #CreateForGood

TikTok Digital Ad - #CreateForGood

TikTok challenges are extremely popular across the platform, garnering engagement from key influencers and generating billions of views. We made use of this to create a unique TikTok challenge that taught people the basics of sign language. Popular regional celebrities spread the message and took part in the challenge raising awareness on the importance of sign language for 20 million hearing and speech impaired individuals across the Middle East and North Africa. Turning one of the world’s most popular social platforms truly social and inclusive towards one and all.

Calve: Sign of Heaven

During a big event like EURO2020 only the biggest advertisers with massive mediabudget get their media attention. That’s why we used a guerrilla way to get attention for Calvé, a brand of BBQ sauces for a great night of BBQ-ing and watching football with friends and family.

In a video made by friends that had a night of BBQ, suddenly an image of Ruud Gullit, Dutch football-icon, former captain of the Dutch winning 1988-squad and superstar in Italy (AC Milan) and UK (Chelsea) – appeared on a hamburger

This ‘SIGN of HEAVEN’ went VIRAL! It got a lot of presscoverages, while the media thought this could be the sign, that Holland will win the Euro Championship!!!!

OnStar: The OnStar Guardian App

Video of “The OnStar Guardian app can help you find your loved ones.” | 60 | Be Safe Out There Commercial

Video of “The OnStar Guardian app. Now for anyone, in any vehicle.” | 60 | Be Safe Out There Commercial

Renault: Open for big things

Since the launch of the first generation, Renault Kangoo Van has always been able to innovate to meet the expectations of the most demanding professionals. The new Renault Kangoo Van is no exception to the rule, offering a new design but also a major innovation: “open sesame by RenaultTM “, the side opening of 1.45m without a central pillar, which makes it the widest side access in its category

To highlight this innovation, which provides an unparalleled level of practicality, Renault and Publicis Conseil produced a campaign featuring a craftsman developing his business using the new Renault Kangoo Van.

Video of Renault – Kangoo Van : Open for big things – June 2021

Sumup: Make your business oOOoofficial

Sumup Film Ad - Make your business oOOoofficial

Video of Make your business oOOoofficial | Hairdresser

Video of Make your business oOOoofficial | Mechanic Shop

Kleenex: There’s Care in Every Square

Featuring the Kleenex Aloe, Complete Clean and Eco Toilet Paper products, as well as the factory in South Australia, the film showcases how Kleenex’s dedicated employees make their top-notch products with absolute passion.

Lotte Xylitol gum: Bad Breath Mask

Lotte Xylitol gum Print Ad - Bad Breath Mask
Lotte Xylitol gum Print Ad - Bad Breath Mask
Lotte Xylitol gum Print Ad - Bad Breath Mask

Betclic: Come kick, you hit them well

In the Euro 2016 Cristiano Ronaldo said “Anda Bater, Tu Bates Bem” (Come kick, you hit them well) to a team mate to encourage him on taking a penalty. It became viral in Portugal so we ask a portuguese singer and songwriter to write a song with that sentence and did a tv spot where the characters ara dancing on the song of it

Video of ANDA BATER, TU BATES BEM – BETCLIC PORTUGAL

LG: The Smart Good Life

Video of 210610_LG_SMART_GOOD_LIFE_60s_UK_TV.mp4

One Touch: Long Love Miracle

Fundaparkca: Earthquake

Caracas Venezuela, June 3. There was a mild earthquake in the western part of the country. It soon became a trend and 2 audiovisuals were introduced for networks and television with the aim of raising funds for the sick Fundaparkca, a foundation that helps Parkinson’s patients in Venezuela.

Xbox: Change Your World

Video of Xbox – Games Change Your World Trailer – Xbox & Bethesda Games Showcase 2021

How Billie’s Reimagined Pride Fairy Tales Support LGBTQ+ Youth

Everyone knows the story of Rapunzel. But this time, her super long hair is armpit hair, and she’s not waiting for anyone “because she’s hella gay.” And that tower? It’s her sweet penthouse with an elevator. It’s a body-positive Pride fairy tale, presented by DTC razor brand Billie on its Instagram account. The Rapunzel reimagining,…

How Harry’s Lab VP Is ‘Eager’ for Dynamic Post-Pandemic Consumer Behavior

Passionate about brand storytelling and founder-led brands, it’s no surprise Tehmina Haider took on the role of vice president and head of Harry’s Labs at Harry’s, Inc. And as the vaccination rates increase, it will be an exciting time to see the work brands release as consumers begin going out once more. Tune in to…