In the late 1970s, long before The Guy became a stoner star on High Maintenance, an entrepreneur and cannabis activist launched the first weed delivery service in New York with a ragtag bunch of bicyclists and a toll-free hotline. Through his 1-800-WANT-POT, the flamboyant Mickey Cesar built a mini-empire and laid the groundwork for on-demand…
Businesswoman and fashion designer Tina Knowles-Lawson is helping Facebook celebrate Juneteenth (Saturday, June 19) with a video detailing her family’s deep connection with the holiday, their Texas roots, family memories and the beauty of how Black Americans embrace freedom as part of the holiday. Knowles-Lawson said in a statement, “I’m so excited to be joining…
Cartoon Network is using its vast platform to teach children the significance of Juneteenth. On Wednesday, the cable network released the next installment of its educational Drawn To series, Drawn To Juneteenth. Across three short films, young viewers can observe the different ways that Black communities celebrate the emancipation of enslaved people in the U.S….
Thanks to Covid-19 lockdowns, more than half of Americans have started playing video games. And that audience is more diverse than ever–Asian and Black people are more likely to identify as gamers than white players, with Hispanic gamers not far behind–and an increasing number of women are also playing video games, comprising nearly 41% of…
Gap Inc.-owned Athleta is debuting two new campaigns, one with Simone Biles and one with Allyson Felix, as the brand, now over $1 billion in sales, continues to grow.
New items include hand-drawn artwork by the band.
Earl ‘Butch’ Graves Jr. and Detavio Samuels will join Ad Age’s June 29 live event to examine how systemic change is tied to brand efforts to reach BIPOC audiences.
A nova geração de consoles chegou, e com ela, alguns jogos de gerações passadas são inevitavelmente aposentados. A Rockstar Games anunciou que “Grand Theft Auto V Online” será aposentado tanto para PlayStation 3 quanto para Xbox 360 ainda em 2021, no dia 16 de dezembro. Vale notar que já não será possível transferir seus dados …
Leia “GTA Online” já tem data para ser aposentado no PS3 e Xbox 360 na íntegra no B9.
Disney+ wants to own Wednesday viewing. To make it happen, the streamer will begin releasing all of its original series on Wednesdays instead of on Fridays next month. The shift in the streamer’s release schedule comes after last week’s successful premiere of Marvel original series Loki, which was the first-ever Disney+ original to debut on…
Nearing the halfway mark this year, U.S. retail and food service sales have not only recovered, but are well above their 2019 levels, according to data provided by the U.S. Census Bureau. As of the end of May, advance monthly retail and food service sales for the first five months of 2021 totaled an estimated…
Dunkin’ says, “It’s time to get back to getting back out there”—with a boost from Dunkin’ iced coffee.
Como apoiadora oficial da NBA, a Budweiser celebra sua ligação com o basquete mostrando tudo o que tem sido construído ao longo dos anos, não apenas dentro da quadra mas, principalmente, fora dela. Em sua nova campanha, a cerveja reforça a mensagem de ser mais do que uma patrocinadora. Bud tem acompanhado como o jogo …
Leia Em parceria com a NBA, Budweiser convida Emicida para contar história dentro e fora das quadras na íntegra no B9.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Esther Raphael, CMO of Intersection, explains the trends in consumer behavior coming out of the most recent wave of the pandemic. Below, in her own words, she pinpoints the unique…
Snap Inc. surveyed Snapchatters in Australia, Canada, France, Germany, the Netherlands, Norway, Sweden, the U.K. and the U.S. about how they celebrate inclusion and how they plan to incorporate Snapchat into their Pride Month activities. The camera company said three out of four respondents used the word “inclusive” to describe themselves and their friends, while…
With an empty pizza box and a smartphone, Pizza Hut customers got the chance to relive a classic in-restaurant experience with a modern-day twist. For its “NEWstalgia” campaign, the pizza chain teamed with video game company Bandai Namco and agencies GSD&M and Tool of North America to turn its delivery boxes into a limited-edition augmented-reality…
Creative agency Grey London has appointed Celeste Dalairac as its executive creative director. Dalairac’s promotion comes just four months after joining the WPP agency in February as a creative director. In her bigger role she will report to Laura Jordan Bambach, Grey’s president and U.K. chief creative officer. Before Grey, Dalairac was a regional creative…
Suit takes aim at the personal information exchanged to help serve targeted ads.
A Mattel anunciou na última semana uma coleção da boneca Barbie que leva a tradicional marca de brinquedos a um novo patamar sustentável. Batizada de “Barbie Loves the Ocean”, a linha inédita é fabricada com plástico que vem sido descartado nos oceanos. A série no caso consiste de três modelos de boneca, um conjunto de …
Leia Nova linha de bonecas Barbie foi fabricada com plástico retirado dos oceanos na íntegra no B9.
Para incentivar as pessoas a provarem o novo sabor da Coca-Cola Sem Açúcar, em sua nova campanha a marca convida seus consumidores a responder ao questionamento: “Essa é a melhor Coca-Cola de todos os tempos?”. A peça foi desenvolvida pela agência Mercado McCann Argentina e adaptada no Brasil pela agência DAVID São Paulo. A nova …
Leia Coca-Cola apresenta campanha de lançamento de nova receita e identidade visual da versão sem açúcar na íntegra no B9.
How cryptocurrencies work is still a mystery to many. To promote its adoption widely, ATM provider CoinFlip has released an above-the-line campaign featuring actor Neil Patrick Harris to show how easy the company has made it to convert cash to crypto. Created by The Boathouse, the “So Flippin’ Easy” ad sees Harris standing in an…
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