Is the promise of “free shipping” or “10% off the first purchase” enough to convince customers to share their email address? Marketers are working really hard to find out. Once they have that all-valuable email address, they’re able to retarget web visitors; communicate new product arrivals and promotions; and ultimately, make sales. That means brands…
After criticism about its overly sexualized marketing, Victoria’s Secret is trying to overhaul its image with a new group of purpose-driven partners including Megan Rapinoe.
The company known for measuring television ratings said Netflix and YouTube are far ahead of their digital rivals, but viewers still spend more time watching cable and network TV.
The self-styled “un-carrier” T-Mobile is entering ad tech just as rival carriers appear to be exiting the media space. Ad-tech industry veteran Mike Peralta was recently appointed as vp of T-Mobile Marketing Solutions, a division of the telco formed of its 2019 purchase of PushSpring. He joins from Future where he served as global CRO…
Natural ingredients are seen infiltrating a closed Burger King restaurant in the dead of night as they endeavor to take out the artificial ingredients perceived to be contained in fast food. The Mexican campaign “Goodbye Artificials” by agency We Believers is played out to a bespoke, slowly sung ballad composed by Alexis Estiz. The action:…
She captured De Niro, Streep, Eastwood and many others, often in unguarded moments. Working with directors like Fellini and Spielberg inspired her to make movies herself.
The company known for measuring television ratings said Netflix and YouTube are far ahead of their digital rivals, but viewers still spend more time watching cable and network TV.
O Instagram enfim oficializou a introdução de publicidade no Reels, sua seção diretamente inspirada no TikTok. Depois de testes em abril, a companhia nesta quinta-feira, 17/06, começou a liberar o recurso para todo o globo com basicamente o mesmo layout: os anúncios têm forma e duração idêntica aos vídeos dos usuários, aparecendo entre uma e …
Leia Instagram enfim implementa publicidade no Reels na íntegra no B9.
As the pandemic has pushed live entertainment into the virtual realm over the course of the past year, innovation in the space was supercharged to fill the gaps left by the cancellation of in-person events. From gaming and sports to conferences and YouTube streaming, influencers and entertainers found new ways to create immersive and interactive…
Advertising and media executives are facing a “perpetual state of disruption,” said Procter & Gamble’s Marc Pritchard in his ANA 2021 keynote today, and he wants leaders to focus on three essential challenges: transparency, privacy and racial equity. Those first two points are familiar territory to conference attendees who have listened to Pritchard in the…
Keyword blocklists will outlast another crisis. The Root, the Black news, culture and opinion site published by G/O Media, has been selling out ad inventory over the last few months, thanks in part to the digital advertising rebound and the shift in more brands looking to fund diverse journalistic voices. Yet as demand has gone…
Creative Effectiveness entries declined most but digital categories saw a boost.
O Grupo Heineken anuncia hoje, 17/06, seu principal lançamento do ano, a cerveja puro malte Tiger, uma das principais marcas globais do grupo. A novidade chega ao sul do país em julho, e em agosto nas regiões sudeste e nordeste do Brasil. Criada nas ruas de Singapura em 1932 e presente em mais de 50 …
Leia Grupo Heineken lança no Brasil a cerveja Tiger, uma de suas maiores marcas globais na íntegra no B9.
A saída de Fausto Silva do comando do “Domingão do Faustão”, programa líder de audiência e que estava no ar há mais de trinta anos, foi antecipada. O apresentador, que deixaria a Rede Globo apenas no fim do ano, continuará afastado da programação até a estreia do novo projeto da emissora para os domingos, que …
Leia Sem Faustão: Tiago Leifert continuará no comando do “Domingão” até estreia de projeto com Luciano Huck na íntegra no B9.
The pandemic may have paused in-person events, but it didn’t stop communities from gathering–they just took their experiences online. That’s how the creative agency Madwell and Visible, the Denver-based digital wireless carrier owned by Verizon, pivoted to produce Red Rocks Unpaused, a free, three-day concert series at Colorado’s famed, outdoor venue last fall. “The idea…
As vaccine rates rise and Covid-19 restrictions lift, many Americans are enjoying the opportunity to see friends and family again after more than a year of isolation. But social distancing hasn’t ended for the 10 million Americans who are immunocompromised. Cox Communications and agency network FCB are trying to provide them with a bit of…
Her subjects ranged widely, but she took special aim at journalism itself, writing that every journalist “knows that what he does is morally indefensible.”
Virou uma espécie de moda nas coletivas da Eurocopa 2020 o ato de jogadores removerem produtos de patrocinadores do enquadro da câmera. Primeiro com Cristiano Ronaldo, cuja crítica a Coca-Cola antes da partida com a Hungria levou à tese equivocada de que teria sido responsável por derrubar ações da companhia, e depois com Paul Pogba …
Leia UEFA pede a jogadores da Eurocopa que parem de mexer em itens de patrocinadores durante coletivas na íntegra no B9.
A Nintendo Direct, conferência da gigante japonesa dos games, foi um sucesso, mas uma ausência foi sentida: muito se especulava sobre a possibilidade da Nintendo finalmente apresentar o Switch Pro, uma versão potencializada do Switch para manter o console competitivo diante da chegada da nova geração dos videogames da Sony e da Microsoft. No fim, …
Leia Nintendo acredita que Switch continuará fazendo sucesso no mundo pós-pandemia na íntegra no B9.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Christina Wootton of Roblox describes the success of a virtual experience that builds off an authentic connection with a subset of dedicated users–and how connections like that can expand your…
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