Hasta La Creative!

Primary school is a good time to engage students with an interest in STEM subjects (science, technology, engineering, math), the excitement needs to begin early. That is why EA Junior club was created in 2020 by Engineers Australia. A programme designed to provide activities and resources to parents and primary school teachers who want to bring engineering into the classroom. As the pandemic spreads, meetings and conferences are on hold indefinitely.

The only way to connect with the teachers, parents and students is through digital and online materials. Instead of workshops showcasing what students are able to enrol in, a series of characters were created representing different professions of engineers. With these animated characters and creative visual storytelling, Balance helped the students to visualize the fun activities with EA Junior Club through an animated journey.

The “Insomnia” campaign features a sleepless dictator to highlight DW’s many initiatives for freedom and human rights – accessible in 23 languages, online and via social media.

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As various parts of our economy continue to reopen, DPAA, the leading global organization driving OOH into its digital future, announced its new campaign, “With DOOH, You Can,” to raise awareness about the benefits of digital out-of-home (DOOH) advertising. The campaign was developed by DPAA alongside indie ad agency, Madwell with support from industry veteran Jon Bond and sponsorship from Ubimo, the location intelligence technology company that works with out-of-home agencies and media owners to plan, target, measure and optimize campaigns.

“With DOOH, You Can,” conveys that DOOH audiences are steadily coming back and that programmatic DOOH is agile and nimble, and thus ideal for the greater-than-ever need to change messages in real time. For example, DPAA recently reported a 17% uplift in digital out of home effectiveness. The campaign will run on several DPAA networks whose screens reach advertising decision-makers, including office building elevator and lobby screens via Captivate Media, as well as in advertising and media trade publications reaching a global audience. DPAA member GroundTruth has donated one million mobile ad impressions to the campaign.