Don’t finish off that tequila just yet. With socially distanced backyard barbecues no longer an option for much of the country as we head into fall and winter, the looming threat of stricter shutdown measures could have an effect on alcohol sales in 2020’s last quarter. According to a report by BevAlc Insights, the consumer…
Snapchat shared a milestone Thursday, saying that it has helped over 1 million of its users register to vote for the 2020 presidential election, doubling the total from its similar efforts for the 2018 midterm elections in the U.S. Based on data from TurboVote, Snap Inc.’s partner for its nonpartisan, in-application voter registration tools, Snap…
Scripts are subject to multiple rewrites as the rules keep changing.
Facebook revealed during its Facebook Communities Summit Thursday that public groups will be added to its Brand Collabs Manager branded content tool, and it introduced the Facebook Certified Community Manager Program. The social network described Brand Collabs Manager as a marketplace that connects brands wishing to promote their products or services with creators, and Facebook…
Mulan, Disney’s live-action film that the company opted to release for premium viewing on Disney+ last month, was among the top 10 subscription video-on-demand titles in terms of total minutes watched in its first weekend of availability on the streaming service. In its first three days on the service, the movie–a remake of the popular…
Havas has parted ways with the creative leader of both its New York office and creative consultancy Annex88. In a statement, the agency described the decision to part ways with Annex88 founder Harry Bernstein–an Adweek Creative 100 honoree for 2019–as a mutual decision, and indicated the search for Bernstein’s replacement in the CCO role was…
For the first time ever, consumers don’t need a cable subscription to watch AMC Networks channels including AMC, BBC America, IFC and SundanceTV. AMC Networks has dramatically increased the footprint for AMC+, its expanded ad-free streaming service, which will be available today through Apple TV and Prime Video channels. AMC+ features ad-free programming across AMC…
A discussão em torno do lançamento do remake de “Mulan” no Disney+ até o momento tem sido tudo menos precisa, o que é esperado se considerar que a Disney até o momento não soltou qualquer dado relacionado à audiência de seu streaming relacionada a títulos específicos. O que ficou subentendido ao público é que a …
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Twitter removed roughly 130 accounts that appeared to originate in Iran for attempting to disrupt the public conversation during the first presidential candidates’ debate Tuesday night. The social network said in a Twitter Safety tweet that it took action based on intelligence provided by the FBI. The accounts were identified and removed, and full details…
Instagram Shop began rolling out in the U.S. in July. This area of the photo- and video-sharing application allows users to browse and purchase products from a number of brands without leaving the app. When you use Instagram Shop, you can use a PIN (personal identification number) to confirm your payments. If you ever want…
Changes are coming at Ford. The American automaker’s new CEO, Jim Farley, started off his first day in the top job by making changes in the C-suite. Notably, the auto manufacturer is looking for a new chief marketer. Joy Falotico, who has served as president of Lincoln and CMO of Ford for two and a…
When stars sign on to endorse an apparel brand, they sometimes make a pledge not to be seen wearing anything else. But that usually just applies to competing products, not giving up clothing entirely–a distinction that seems lost on Hugh Jackman in the newest ad from his frienemy Ryan Reynolds’ content studio, Maximum Effort. Just…
Though it’s difficult to find many positives amid a global pandemic, new data from Hearst Magazines and GlobalWebIndex shows that cooking (and food in general) has been a beacon of hope for many. GlobalWebIndex conducted its study from April through June, surveying more than 20,000 people. Hearst Magazines and B3 Intelligence conducted additional research in…
Key Insight: CBS has already redistributed other games to the markets, representing 16% of the country, that would have seen the Titans-Steelers matchup. As the industry prepared for an NFL season unlike any other prior to last month’s kickoff, many had assumed that at some point during the year, the schedule would be disrupted after…
Lisa Mann, a former CPG marketer who recently joined an executive search firm, joins our latest “Ad Lib” podcast to discuss the evolving chief marketer role and how candidates can put themselves in the best position.
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Ahead of the November elections, Facebook is continuing to tweak its advertising policies. The social media company announced Wednesday evening that it will ban ads that executives believe “delegitimize the outcome of an election” and will formally ban ads that promote QAnon conspiracy theories. Ads on Facebook and Instagram that call voting methods “inherently fraudulent…
Para celebrar a marca de 30 milhões de clientes, o Nubank anuncia sua primeira coleção de roupas e acessórios. Em parceria com a Chico Rei, o banco digital lança mais de 20 itens comercializados entre camisetas, meias, bonés, bolsas, caneca e adesivos. A novidade tem como principal mote os valores e propósitos da marca, entre …
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O Instituto Inhotim lança o projeto “15 Segundos”, que tem como objetivo o comissionamento de obras de artistas de seu acervo em espaços digitais. Seis intervenções artísticas serão comissionadas e desenvolvidas especialmente para painéis de Led Full HD espalhados pela cidade de Belo Horizonte, com o suporte da empresa parceira FrediZAk. Serão trabalhos inéditos, propondo …
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