With Election Day almost a month away and major platforms like Facebook not accepting political ads in the days leading up to Nov. 3, marketers are looking to take messaging outside. Adomni, the digital out-of-home (OOH) ad-tech company, is welcoming political marketers with open arms, offering them a chance to display ads in more than…
Dr. Praeger’s, a pioneer in veggie-centric burgers, launches its first major national ad campaign this week with an animated face-off between fresh produce and junk food. (Guess who wins?) The brand, which debuted in grocery freezer cases in 1996, long before plant-based food was mainstream, introduced many American consumers to “burger” patties made from a…
One of the less publicized aspects of stadiums prohibiting live audiences is the sticky situation it creates for sponsors and professional teams. Sponsoring brands with signage inside ballparks are paying for eyeballs, after all, and the teams are dependent on getting those payments. In this respect, the Boston Red Sox, who play in the 108-year-old…
Jonathan Mildenhall, a marketing veteran with nearly three decades of experience leading teams for both multinational brands and firms, and a fervent champion for diversity in the advertising space, has been appointed as challenger bank Dave’s first CMO. In the newly created position, Mildenhall will serve the company by overseeing its marketing and growth initiatives,…
Despite TikTok’s issues with the administration of President Donald Trump, or maybe because of them, the video creation platform was the highest-earning non-game application in the third quarter of 2020, across Google Play and the iTunes App Store, according to mobile app intelligence provider Sensor Tower. The company said in its third-quarter report that its…
In one of the weirdest Major League Baseball seasons ever in which teams played 60 games in just 66 days, pitchers no longer hit and extra-inning games started with a runner on second base, MLB kicked off its postseason with a campaign that celebrates what might be the biggest departure from tradition yet: a 16-team…
At the outset of 2020, blockbusters such as Wonder Woman 1984, the latest chapter in the James Bond series No Time to Die and the long-awaited Top Gun sequel, not to mention another installment of Ghostbusters, were all scheduled to hit the silver screen. As is often the case, come Halloween these movies were likely…
LinkedIn and parent company Microsoft said this week that the digital skills initiative they kicked off in late June has reached over 10 million people in every state in the U.S., as well as 231 countries. The two companies said at the start of the program, in the throes of the coronavirus pandemic, that the…
Red Bull today confirmed to Adweek that it has named Ken Turner to executive vice president and chief marketing officer for its North American operations. The move makes Turner the highest-ranking Black executive at the company. According to reports by Business Insider, which first published the news, the energy drink brand has laid off around…
A mais recente atualização do Google Fotos promete um editor de imagens novo e mais útil no app, com ferramentas de IA para sugestões inteligentes e ajustes fáceis de usar. De acordo com o Google, os novos recursos foram pensados para ajudar o usuário “a obter o máximo de suas fotos, fornecendo sugestões úteis como …
O post Atualização do Google Fotos traz ferramentas com IA para edição aprimorada apareceu primeiro em B9.
Está cada vez mais difícil achar atores de Hollywood que não tenham feito um filme de super-herói, mas daí à nova tendência da indústria de reaproveitar personagens de encarnações passadas nas mesmas franquias é um passo e tanto. Depois da Warner Bros. convencer Michael Keaton e Ben Affleck a reprisarem seus papéis de Batman, agora …
O post Por algum motivo, Jamie Foxx vai voltar a viver Electro nos filmes do Homem-Aranha (do Tom Holland) apareceu primeiro em B9.
(TrendHunter.com) The HOH Café is a coffee shop located in Zhubei City, Taiwan that has been constructed with an attention to materials and aesthetics to offer local patrons an inviting place to pick up their…
Bachelor Nation, rejoice: The 16th season of The Bachelorette, featuring Clare Crawley as the woman wielding the roses, is premiering at a drive-in event in Los Angeles for the first time–hours before its televised debut later that evening. The experience, open to 200 guests and hosted by ABC, PopSugar and YouTube TV, will take place…
Integral Ad Science teamed up with Google on an automated tag for global ad server Google Campaign Manager. Digital ad verification provider IAS said it has heard from its clients that tag wrapping in Google Campaign Manager was a significant pain point, with much time devoted to manually wrapping tags and sharing spreadsheets with colleagues…
O brasileiro foi pego de surpresa nesta quinta (1) ao ver as redes sociais oficiais da série de jogos “Crash Bandicoot” promovendo um vídeo da Carreta Furacão. Mas veja bem, não é qualquer carreta: é a “Crasheta Furacão”, com o protagonista Crash incluído no hall de dançarinos com paródias de alguns dos principais personagens da …
O post “Crasheta Furacão”: para promover novo jogo, incluíram o Crash na Carreta Furacão apareceu primeiro em B9.
As one of the world’s largest advertisers, CPG manufacturer Procter & Gamble has clout within the industry. And now it has a demand. Speaking at the virtual Association of National Advertisers’ 2020 Media and Measurement Conference, Marc Pritchard, P&G’s chief brand officer, said he expects the industry to have a cross-platform measurement pilot in place…
Interpublic Group units Kinesso and Matterkind are implementing an overhaul, a move that has involved dozens of layoffs across its U.S. offices with the majority impacting its New York City headquarters, Adweek has learned. Sources had suggested the restructure involved anywhere up to 70 job cuts, but Adweek understands the number is closer to 50,…
With the Covid-19 pandemic forcing creatives to work remotely for the past six months, WeTransfer and Samsung have launched a campaign to demonstrate how freelancers continue to stay inspired and work with restrictions. WePresent, the file-sharing service’s editorial platform, partnered with the tech company to debut Reflections, a program commissioning three U.S. freelancer photographers to…
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