Oct
05
Jameson brings back ‘Lost Barrel’ spot to anchor its new holiday campaign
Posted in: UncategorizedThe Irish distiller’s famous TV ad from 2009 will be just one part of its massive “Legendary Tales” campaign.
Oct
05
How IBM Drives a Customer-Driven Culture in a Time of Crisis
Posted in: UncategorizedMichelle Peluso knows about opportunities during a crisis. After all, she was at Citigroup during the financial crisis. And right now, in her words, “Everything about the customer experience is changing. When the world is swirling, there’s actually no better time than to think about the customer.” The CMO and svp of digital sales at…
Oct
05
Facebook NPE Team Makes Forecast App Available to All in Canada, U.S.
Posted in: UncategorizedThe Forecast iOS application that the Facebook NPE Team began testing in June is now publicly available in Canada and the U.S. Crowdsourced predictions are the driving force behind Forecast, and the app enables members of its community to pose questions about the future, make predictions and discuss the topic. Product lead Rebecca Kossnick said…
Oct
05
Em resposta ao documentário, Facebook classifica “O Dilema das Redes” de sensacionalista
Posted in: Uncategorized
Até que demorou para o Facebook se pronunciar oficialmente sobre “O Dilema das Redes”, documentário que já há quase um mês vem dando o que falar no catálogo da Netflix. Em uma longa publicação lançada no blog oficial na última sexta (2), a companhia de Mark Zuckerberg rebateu as acusações do filme de Jeff Orlowski …
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Oct
05
Top 55 Youth Trends in October – From Childhood Memory Apps to Mask-Wearing Plush Toys (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The generation of tomorrow is an important demographic for brands to consider, and many are supporting this group with new campaigns, products, and launches.
In the era of the “new normal,&#…
Oct
05
Top 35 Autos Trends in October – From Pickup-Mounted Camper Cabins to Eco-Friendly Cargo Trucks (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) This collection of October 2020 autos trends are focused on some cutting-edge real and conceptual vehicles alike, but also highlight just how popular off-grid exploration is becoming for consumers….
Oct
05
Samsung Tells a Quirky and Wistful Love Story About Rival Waiters, Inspired by a Real Photo
Posted in: UncategorizedLONDON-Two servers at rival onion-themed restaurants fall in love in a new, Wes Anderson-esque spot for Samsung smartphones by Mother London that was inspired by a real photo of a sack of onions taken on a Samsung device. The quirky, 90-second TV ad is the first for the brand by the agency, and will run…
Oct
05
An AI Created This Unsettling Trailer for Fox’s Show About an Evil AI
Posted in: UncategorizedTo market its new series about an evil artificial intelligence creation threatening society, Fox commissioned a trailer created by–an actual AI. The network partnered with digital agency Space150 to assemble a trailer for its thriller Next, debuting Tuesday, that was entirely written, edited and scored by AI. The tech-focused creative shop developed a machine learning…
Oct
05
Facebook Adds AI to the Covid-19 Community Help Mix
Posted in: UncategorizedFacebook’s Community Help hub that enables its community to request or offer help in the wake of the coronavirus pandemic is getting some artificial intelligence-powered help. The social network said last week that it is using AI to detect public posts on News Feed that mention needing or offering assistance and surfacing suggestions to the…
Oct
05
Lançado em junho, Reels já planeja integração com seção de compras do Instagram
Posted in: Uncategorized
Não faz nem seis meses que o Reels está disponível e o Instagram já mostra suas intenções de monetizar seu clone do TikTok. A sessão de vídeos da plataforma deve começar a conduzir testes com o Shopping da rede social a partir desta semana, que também marca a inauguração global da integração da modalidade de …
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Oct
05
Nike divulga seu primeiro anúncio com jogadores de eSports
Posted in: Uncategorized
A Nike apresentou seu primeiro grande anúncio com jogadores de eSports. O vídeo lançado na China antecede o Campeonato Mundial de “League of Legends”, que acontece em Xangai. Intitulada “Next Level”, a campanha foi criada pela Wieden + Kennedy de Xangai, e mostra jogadores de eSports em uma espécie de campo de treinamento especial, no …
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Oct
05
Top 45 Luxury Trends in October – From Luxe Protective Visors to Luxury Camping Apparel (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The October 2020 luxury trends elevate a lifestyle experience through numerous products and services by brands. With the fall season upon us, luxury companies are helping consumers experience cozy…
Oct
05
Top 55 Design Trends in October – From Wellness-Focused Home Goods to Nature-Themed Wooden Stools (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These October 2020 design trends range from wellness-focused home goods to nature-themed wooden stools.
HBF and Jonathan Yoshida Rowell’s new collection of wooden stools is a standout,…
Oct
05
Top 30 New Ventures Trends in October – From CBD Sampling Boxes to Cloud Gaming Services (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These October 2020 new ventures trends range from CBD sampling boxes to cloud gaming services.
Standouts include the CBD Samples Club, a subscription that lets consumers test out products to…
Oct
05
Top 100 Shoes Trends in October – From Sustainable Colorful Shoes to Memory Foam Cushioned Sandals (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These October 2020 shoe trends explore many design angles, including styles made for functional training, ergonomic purposes, sustainability and more.
Sean Wotherspoon recently launched new…
Oct
05
TikTok Enables Fans to Vote for 3 Categories in Billboard Music Awards
Posted in: UncategorizedThe Billboard Music Awards will air live on NBC Wednesday, Oct. 14 at 8 p.m. ET from The Dolby Theatre in Los Angeles, and music fans can vote for the winners in three categories on TikTok. From now through Oct. 13, TikTok users can go to the application’s Discover page and click the Billboard Music…
Oct
05
Snyder’s of Hanover Made a Pretzel Keg for Oktoberfest
Posted in: UncategorizedKey Insights CPG brands are coming up with creative ways to maintain certain consumer behaviors that involve their products Add Oktoberfest to the list of events either altered or canceled due to the ongoing public health crisis. With the celebration, hosted annually in Munich, Germany, called off, Campbell’s snack brand Snyder’s of Hanover is attempting…
Oct
05
How the Election Could Affect the Rest of Your 2020 Marketing Dollars
Posted in: UncategorizedIn the last presidential election cycle of 2016, $10 billion was spent on political advertising across the U.S. But considering more than half of that is spent within the month leading up to the election, this can have a significant impact on marketing campaigns, especially for the brands that rely heavily on holiday sales. And…
Oct
05
No 'Peloton Wife' in sight as fitness brand spotlights real members in new ads
Posted in: UncategorizedPeloton’s new brand campaign features nine real members of the fitness brand, which has seen sales soar during the pandemic.
Oct
05
Instagram puts shopping everywhere, first on IGTV and then Reels
Posted in: UncategorizedBattle for social commerce heats up as Instagram plans to put sales into every channel.
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