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McDonald’s collab

McDonald’s released another celebrity-themed value meal, this time in connection with global Reggaeton phenom J Balvin. The restaurant chain saw a run on Quarter Pounders last month when it marketed a meal deal with Travis Scott. It figured why not keep the hits coming?

J Balvin’s preferred order is a Big Mac, hold the pickles, and it comes with a free Oreo McFlurry. The collab meals lend instant buzz, reports Ad Age’s retail reporter Jessica Wohl. “Promoting a meal with the hit Colombian Reggaeton singer gives McDonald’s a fresh way to get people excited about its brand and potentially garner followers of its own from among the millions of J Balvin fans,” Wohl writes. “As McDonald’s notes, the 35-year-old singer has sold more than 35 million records worldwide. The meal quickly generated buzz for McDonald’s … Complex and Hypebeast posted interviews with J Balvin promoting the meal.”

(TrendHunter.com) These October 2020 life stages trends range from classroom safety partitions to circular kid-friendly clothing.

Standouts include the Bluemap Design x ClearSpace Safety Barriers, designed to ensure…

When traveling on the packed commuter trains and buses of the pre-pandemic times (remember those?), it felt incredibly annoying when a fellow commuter took up a whole extra seat with their bag, selfishly leaving you to attempt to balance for the entire journey. But today, with Covid-19 still circulating and sadly claiming the lives of…

Cineworld, the parent company of the second largest chain in the U.S., is closing all its theaters in the country, as studios keep postponing releases and audiences remain reluctant to return to the movies.

In retrospect, it seems like the most obvious idea in the world. In 1998, as the dot-com bubble had inflated nearly to its bursting point, online merchants such as Boo.com, Kozmo.com and Pets.com were multiplying like rabbits. Everyone was talking about a future when Americans would do all their shopping online. Yet strangely, almost nobody…

The Covid-19 pandemic has devastated the experiential industry this year, forcing brands to cancel pop-up events and agencies to lay off staff and close entirely. But as Americans get used to living with public restrictions, in-person events are returning–for those with access to a car, at least. Brands such as Freeform, HBO Max, Impossible Foods…

At least three correspondents have tested positive for the coronavirus, along with the press secretary and two of her deputies.

J Balvin is an international icon, award-winning reggaeton star and one of the best-selling Latin music artists. Now, he has another honor to his name: having a McDonald’s meal named after him. His go-to order? A Big Mac with no pickles, medium fries with ketchup and an Oreo McFlurry. “As a longtime McDonald’s fan, I…

At least three correspondents have tested positive for the coronavirus, along with the press secretary and two of her deputies.