The campaign will give customers a closer look at the Hummer and allow them to reserve their vehicle, down to the trim level, for $100.
Despite the potential this technology can hold for brands, it can be difficult to use successfully without keeping a few best practices in mind.
New York City’s once seemingly indomitable hospitality industry sustained another blow this week when the owners of the historic Roosevelt Hotel, a 96-year-old Midtown institution, announced that the 1,025-room hotel will cease operations on Oct. 31. Named for President Theodore Roosevelt, the hotel opened in the fall of 1924, and its Italian Renaissance fa?ade of…
Content-curation platform Flipboard rolled out new editing tools and analytics for people and publishers creating Magazines on its platform. Curator Pro, which Flipboard debuted in June for roughly 3,200 verified users on its platform, is now available to all Magazine curators. It features a redesigned collection of tools for editing and organizing content in Magazines,…
Messenger From Facebook looks different beginning today with new, yet familiar colors that resemble those used by Instagram, another member of the Facebook family of applications. Facebook began rolling out the refreshed look for its messaging app today, incorporating the new color scheme into its logo and main chat theme. Facebook However, while the similarities…
On Sept. 25, Nathan Apodaca took a ride on his longboard, casually sipping a jug of Ocean Spray Cran-Raspberry juice and lip-syncing to Fleetwood Mac’s “Dreams.” The resulting video and mood it evoked took the internet by storm, garnering 28.7 million views on TikTok and inspiring copycat videos from everyday people and celebs. Naturally, Tom…
A Blue Microphones, empresa subsidiária da Logitech, anunciou uma edição especial de seu microfone Yeti X. O produto é uma parceria com “World of Warcraft”, o famoso MMORPG da Blizzard que é sucesso mundial no mundo dos games online há mais de 10 anos. Além de um visual personalizado, o Yeti X especial também trará …
O post Microfone da Blue permite brincar com voz de orcs de “World of Warcraft” apareceu primeiro em B9.
According to new research from Magna and IPG Media Lab, personalized ads based on major life events perform best.
While restaurant closures, remote work and shelter-in-place orders have led to a surge in demand for shelf-stable, packaged-food brands, the story for perishable goods has been more complicated. A new study from Deloitte shows that even though sales of fresh fruit, vegetables, meat and seafood have been up during the pandemic, fewer visits to the…
HBO Max’s Secret to Viral TikToks: Letting Their Interns Run the Account HBO Max’s TikTok strategy started out with repurposed clips from its content, but recently it has taken a new approach, handing over the account to the creative minds of five college students who were already active on the platform. The streamer promoted an…
San Francisco-based in-app video advertising and monetization network Vungle announced today the acquisition of AlgoLift, a performance optimization engine for app developers such as Jam City and Headspace. According to a statement, AlgoLift’s performance optimization capabilities will allegedly boost Vungle’s ability to give advertisers actionable intelligence, providing them with contextual anonymized data and algorithmic-powered recommendations…
Six years ago, a staffer from Kelly Wearstler’s studio stopped by Alfred Coffee in West Hollywood to fetch a bunch of cappuccinos and vanilla lattes for the office. This was nothing especially out of the ordinary, since the indie coffee shop and the headquarters of the acclaimed furniture and interior designer were just a few…
Pluralsight CMO Heather Zynczak discusses how #FreeApril became a B2B lead generation tool.
Virtue’s Krystle Watler and Genie Gurnani, managing director and executive creative director of the Americas, discuss being diverse leaders and having seats at the table.
Also, Amazon puts AR in the box, SheaMoisture praises Black women and $400 million spent on ballot ads.
Demand for the role—and salaries—are rising, but for takers, burnout is real.
Set against the backdrop of both a global social justice movement and a moment of transformative cultural change, SheaMoisture’s all new “It Comes Naturally” platform was created to convey the essence of Black women in an unapologetic portrayal of a shared experience of resilience and creativity. “It Comes Naturally” is a forward-looking celebration of Black female culture and identity.
Pony Malta, one of the leading beverages among teens in Colombia, and MullenLowe SSP3 have launched #SheSpeaks, encouraging young girls to share messages of women throughout history.
The initiative launches on TikTok for International Day of the Girl and uses one of the platforms most popular features, dubbing. With quotes from over 100 women including Michelle Obama, Christina Koch, Malala Yousafzai, Lady Gaga and the late Ruth Bader Ginsburg, girls can record themselves lip syncing their words to inspire and empower others.
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