Sep
02
The Trump-Biden Debates Are On: Three Matchups, With a Solo Moderator for Each
Posted in: UncategorizedChris Wallace of Fox News, Steve Scully of C-SPAN and Kristen Welker of NBC News will run the televised proceedings.
Sep
02
Baby Yoda Returns as Disney+ Sets The Mandalorian’s Season 2 Premiere
Posted in: UncategorizedThe second season of Disney+ smash hit The Mandalorian will arrive on the streaming service just as many initial subscribers may be evaluating whether to renew their annual subscriptions. Season 2 of The Mandalorian–the first live-action series in the Star Wars universe–will debut on Oct. 30, nearly a year after the first season premiered on…
Sep
02
What Chadwick Boseman and Bruce Lee Taught Us About Work and Purpose
Posted in: UncategorizedLike many of us this past weekend, the news of Chadwick Boseman’s death pierced through me like a thunderous lightning bolt. How could a regal halcyon figure, who practically embodies Black Panther on and off screen, leave our chaotic world so abruptly? How would I make sense of this in a time of high-flying grief?…
Sep
02
A tempo das eleições nos EUA, Microsoft anuncia “detector de deepfakes”
Posted in: Uncategorized
A Microsoft anunciou nesta quarta (2) o desenvolvimento de uma tecnologia capaz de analisar e identificar manipulação em vídeos e fotos – o que em outras palavras significa que a companhia em tese conseguiu encontrar uma solução na hora de combater os deepfakes da rede. Batizada de “Video Authenticator”, a tecnologia é descrita pela empresa …
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Sep
02
PETA quer que Elon Musk teste chip em seu próprio cérebro, não em porcos
Posted in: Uncategorized
Como prometido, na última sexta-feira Elon Musk fez a primeira demonstração pública do chip que pretende conectar o cérebro humano a smartphones. O projeto, desenvolvido pela startup Neuralink, tem como objetivo o implante de dispositivos com Inteligência Artificial no corpo humano para ajudar em casos como a recuperação de lesões físicas e motoras. No entanto, …
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Sep
02
John Boyega critica Disney por tratamento de Finn em “Star Wars”
Posted in: Uncategorized
John Boyega parece nada contente com as decisões tomadas pela Disney para a conclusão da trilogia de “Star Wars” lançada entre 2015 e 2019. O ator, que viveu Finn em “O Despertar da Força”, “Os Últimos Jedi” e “Ascensão Skywalker”, reclamou que seu personagem não teve o aprofundamento merecido na série, enquanto personagens brancos foram …
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Sep
02
Prince Harry and Meghan Sign Megawatt Netflix Deal
Posted in: UncategorizedSix months after ceasing to be working members of the British royal family, the Duke and Duchess of Sussex are Hollywood producers.
Sep
02
Pepsi’s New NFL Campaign Pivots to Fan-Centric Advertising
Posted in: UncategorizedTim Dougherty and his son, Pat, have been going to Pittsburgh Steelers games together for nearly two decades. It’s something that Tim first experienced with his own father in the late ’60s when they attended a Steelers game in the old Pitt Stadium, and he’s been a season ticket holder since 1973. This year, of…
Sep
02
Adweek Radio: A Cruel and Stressful Summer for Interns
Posted in: UncategorizedIn this episode of Adweek Radio, we dive into the debate around unpaid internships. During the pandemic, internships and post-grad opportunities have been upended. Some have been canceled or post-postponed, which can adversely affect how creatives, copywriters, strategists and content creators get their careers off the ground. Joining us for this episode is Adweek agencies…
Sep
02
14 guidelines for adapting to the abruptly changing marketing industry
Posted in: UncategorizedEven marketing and advertising have to ajust to the new normal.
Sep
02
Gerry Graf directs Michael Douglas and Danny DeVito in a funny ad for a serious issue
Posted in: UncategorizedVeteran creative wrote and directed spot about the importance of making end-of-life plans for New Jersey Goals of Care Coalition and POLST
Sep
02
Hospice Casa Sperantei: See Beyond the ICU
Posted in: Uncategorized
As Romania was being fully impacted by the COVID-19 pandemic, hospitals across the country scrambled to make more ICU beds available. So they proceeded to send home hundreds of terminally-ill patients without a care plane and without treatment. Hospice Casa Sperantei, the leading NGO offering palliative care, needed to raise awareness to this dramatic issue and convince people to donate in a moment when everybody was only paying attention to COVID-19. We created a series of 360-degree photos and posted them on Facebook inviting everyone to rotate the image so they could see thus beyond the freshly made available ICU beds and discover the stark reality of the abandoned terminally-ill cancer patients. As we were not allowed to take any pics inside the hospitals, we had to recreate the scenes as realistically as possible in 3D. In the quarantine period, Hospice Casa Sperantei centers managed to have 3,958 patients in care and to perform 5,049 consultations remotely. Their specialists made 1,059 visits at home and offered 690 psychological counseling sessions.
Sep
02
Only 9% of Ad Buyers Have a Clear Budget for Next Year
Posted in: UncategorizedSeven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by advertisers. Only 9% of ad buyers have clearly…
Sep
02
Facebook Shop: How to View Items You’ve Saved
Posted in: UncategorizedFacebook recently debuted Facebook Shop, a section in the Facebook mobile application that allows users to browse and purchase products, discover brands, and more. As you browse products on Facebook Shop, you can save them to collections to easily view them again at a later time. Our guide will show you how to see all…
Sep
02
Com Prime Channels, Amazon converte o Prime Video em agregador de serviços de streaming
Posted in: Uncategorized
A Amazon inaugurou no Brasil no fim da última terça (1) o Amazon Prime Channels, modalidade do Prime Video que expande o serviço para a condição de agregador de plataformas. O lançamento acontece poucos meses depois da companhia chamar a atenção ao atualizar o aplicativo com o catalogamento de séries e filmes da HBO, um …
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Sep
02
Corinthians lança campanha de aniversário: “110 Números Preto no Branco”
Posted in: Uncategorized
O Corinthians preparou diversas ações para comemorar os seus 110 anos. A campanha “110 Números Preto no Branco” não se limita a um formato e vai homenagear também jogadores importantes na história do time como Sócrates, Rivellino, Basílio e Zé Maria. Como ponto de partida, o público será presenteado com a música exclusiva que surgiu …
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Sep
02
Coors Light: What a Beautiful Day
Posted in: Uncategorized
Remember fresh air? Remember sunlight? Remember not having to stare at a computer for 14 hours a day? Win a trip to the video chat background you’ve been staring at for months.
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