Sempre Livre e Carefree estreiam campanha única sobre ciclos de menstruação

Sempre Livre e Carefree, marcas de cuidados femininos da Johnson & Johnson Consumer Health do Brasil, se unem pela primeira vez em uma campanha que integra todos os momentos do ciclo da mulher. Denominada “Ciclos”, a iniciativa é totalmente centrada nas necessidades das consumidoras. As ações contam com a apresentadora Maisa Silva para discutir as …

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Facebook Watch: How to Follow Topics

Facebook Watch allows you to watch videos shared by pages and creators you follow, as well as content that’s recommended to you by the social network. Did you know that you can also follow specific topics on Facebook Watch so that you’re shown videos related to those topics? Our guide will show you how this…

Bud Light Teams Up With NFL, Twitter on Bud Light Showtime Cam

Bud Light is toasting the kickoff of the 2020 National Football League season with the Bud Light Showtime Cam, an initiative with the league and Twitter. Bud Light Showtime Cam will debut during the season opener Thursday night, when the Houston Texans visit the Kansas City Chiefs, and it will be featured during other games…

Can’t Sell Won’t Sell Will Piss Off Many Ad People If They Read It

In a year filled with chaos and uncertainty, it’s increasingly clear that the future of the advertising industry hinges on economic, social, and political forces constantly in flux. And in the midst of the fog of 2020 comes a firecracker of a new book. British Creative Director Steve Harrison holds the advertising industry’s feet to […]

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Com pacote gratuito, CCXP revela primeiros detalhes de edição digital

Depois de confirmar em julho o cancelamento do evento físico, a organização da CCXP divulgou nesta terça (8) as primeiras informações de sua edição digital, a CCXP Worlds. Previsto para acontecer entre os dias 4 e 6 de dezembro, a versão online da feira deve contar com quatro transmissões ao vivo e terá a possibilidade …

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Menor console da linha, Xbox Series S tem preço e visual revelados

A Microsoft finalmente revelou na madrugada desta terça (8) o visual e o preço da edição mais em conta de seu novo console, o Xbox Series X, que deve ser lançado ainda em 2020 nas lojas de todo o mundo. Por meio de sua conta no Twitter, a empresa mostrou a aparência completa do videogame …

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Thomas Cook to relaunch this month as online travel brand, report suggests

The British travel firm collapsed last September, stranding hundreds of thousands of vacationers.

Se depender do CEO, funcionários da Netflix só voltam ao escritório quando a maioria estiver vacinada

O grande debate do momento no mundo da pandemia é o retorno da normalidade, mesmo o coronavírus estando longe de ser neutralizado e a contenção da doença em alguns países não ter ocorrido de fato. Mas se há quem argumente que apesar da ausência destes dois requisitos uma volta aos escritórios seja possível, nas grandes …

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Intel lança novo logo para “não perder relevância”

A Intel lançou uma nova identidade visual para a marca, mais minimalista e a fim de mostrar ao público que não quer “perder relevância”, de acordo com comunicado. O novo design é uma combinação de seus dois outros logos: o primeiro criado em 1969, e o até então mais recente apresentado 2006. O novo desenho …

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The Sustainable Darkroom Project

Who knew that a printed photograph could be so damaging to the environment? Hannah Fletcher does. A photographic artist and member of the London Alternative Photography Collective, Fletcher is concerned about the litres of water necessary to wash films and prints, the resin-coated paper going to landfill, the harsh development and fixing chemicals as well as the heavy metals polluting soils and aquatic systems, the bovine gelatine coating paper and films, etc.


Hannah Fletcher, What Remains: The Root and The Radical, 2018

Her own artistic work demonstrates that this toxic assault on ecosystems is not unavoidable. Fletcher is a photographer without a camera who combines techniques from the past and experiments to innovate and improve photographic processes. Instead of the usual image-making tools, she uses light, paper, chemicals but also organic materials such as soils, algae, mushrooms and roots. She even set up The Sustainable Darkroom Project, a research, training and mutual learning programme to equip cultural practitioners with skills and knowledge that will help them develop an environmentally friendly photographic practice.


Hannah Fletcher, Algology: The Art of Scientific Curiosity, 2016


Hannah Fletcher, Algology: The Art of Scientific Curiosity, 2016

Hi Hannah! I was shocked when I read the description of The Sustainable Darkroom Project, the “artists run research, training and mutual learning programme aims to equip cultural practitioners with new skills and knowledge to develop a more environmentally friendly analogue photography / darkroom practice.” I am very interested in looking at the ecological footprint of pretty much everything but I had never considered the footprint of analogue photography. Could you give us an idea of the impact that analogue photography / darkroom practice have on the environment?

I find that the material impact we have as artists is often left by the wayside. We are taught that ‘art has no boundaries’, but if we want to keep working with these processes and materials, then, at some point we need to realise that the planet has limitations and we need to take better care not to overstep those boundaries. If the materials and processes we are using are not sustainable longterm then we need to rethink the way we are doing things.

In Analogue photography some of the issues include the toxicity of the chemicals, the unsustainable silver mining, the gelatine being an animal derived product and therefore helping to fuel the meat industry, the high volumes of water that are used for washing films and prints, the resin coating on papers – deeming them un-recyclable and therefore going to landfill… etc.. I could go on.

What would you say to someone who tells you that if analogue photography has such an impact on the environment, then we should all switch to digital photography and a large part of the problem would be solved? Surely, it is more complicated than that?

We aren’t going to solve the worlds problems by just moving everything digital. Digital photography has its own set of environmental issues and these are actually a very similar set of problems to analogue photography, only the materials are slightly different. Concerns of pollution, toxicity, exploitation, disposal, etc. caused by regular upgrades and the lack of safe disposal of old models; constant unsustainable mining of the rare earth minerals that make up the components of the camera; storing all of the files and images on cloud storage systems, etc. These devour vast quantities of energy and emit enough heat to melt themselves. Cooling systems, using more energy, are used to combat this waste heat. Even when data is not being accessed, they sit idle, ready and waiting for a surge in activity. Consequently, these centres can waste 90% or more of the electricity they pull off the grid.

All these issues and more are just as important to consider in the material relationships that make possible the existence of digital cameras/smartphones.

How did you get into cameraless photographic processes?

At school, when I first started studying photography we had access to a tiny cupboard like-darkroom. Only 1 person could use it at a time, so there was never anyone else there to tell you that you were not dong things the ‘correct’ way. This was where I would spend a lot of my spare time. It was here that I started to play around with the process of developing prints. One afternoon, I noticed a few prints in the bin that had been thrown away before being fully fixed. In their wet state, they had stuck to the plastic lining of the bin, causing an impression of crumpled plastic to be left on the prints as they continued to absorb light and react to their environment. I was so intrigued by the relationship between the photographic surface and this plastic bin bag; a non-photographic material. From there, gradually more and more my practice moved away from taking photographs with a camera.

Some of the techniques you work with (photograms, chemigrams, cyanotype, lumen prints, anthotype, Xerograph, pinhole camera, etc.) are not new. Does this automatically mean that there is no innovation, no research in the processes and material you work with? That if you want to be environmentally-friendly you are bound to look towards the past?

Amongst the techniques and processes I play around with, there is always something new. Many of the processes are near impossible to get the same results twice, it is an unpredictable method of making images. Often the result is haphazard and unsuccessful, as I attempt to control and dictate the outcome, it becomes a collaboration between the materials and me. I am continually thinking about new materials and ways to integrate those materials into the process of photographic print making. I do not see these techniques as individual methods of working, but as a set of knowledge, that I can combine and alter, adapt and morph according to my needs. techniques flow into one another, there is not always a need to categorise and label the way you are making work.


Hannah Fletcher, Circles: A Record of Our Time, 2017


Hannah Fletcher, Circles: A Record of Our Time, 2017


Hannah Fletcher, Circles: A Record of Our Time, 2017

Circles: A Record of Our Time illustrates (as far as I can tell) the mix of old techniques and current scientific research that characterises much of your work. The series is a visual recording of the Anthropocene in tree rings. The work is based on chromatography but you added layers of meaning and modified the traditional technique. Could you explain to us the research process behind the series?

The research for this project started, as you mention, with the Anthropocene. I was researching and considering the visual traces and images that will be left in our environment after we are gone. There are 3 ways in which human behaviour during this time will be visible in years to come: through rocks, ice and trees. Sedimentary rocks layered with indecomposable debris. Chemicals and toxins, we have dumped, absorbed into roots and captured in tree rings. Permanent scarring on rocks showing deforestation and the elimination and disruption to species. CO2 absorbed into freezing waters leaving ice cores; murky and grey.

I choose to focus on the visual representation of tree rings, and began investigating wood and tree rings both in my research and in my practice. Cross sections of wood became my photographic material and image making device. Not only working with chromatography, but also with chemigrams, luminograms, photograms etc.

The chromatographic works in this series were made from soil samples collected from beneath different trees around London. Using filter paper and silver nitrate, I am able to create a photographic record of the components held in the soil, which, if unremoved, would have been absorbed by the tree and influenced the growth of the outer tree ring. Most of the minerals held within the soil are invisible without the use of silver nitrate. By drawing the solution through a central hole in the filter paper, the minerals form concentric circles according to the speeds they are transported at. This organic banding of the soil components imitates the aesthetic of the tree rings, bringing the work in a loop.


Hannah Fletcher, What Remains: The Root and The Radical, 2018


Hannah Fletcher, What Remains: The Root and The Radical, 2018


Hannah Fletcher, What Remains: The Root and The Radical, 2018

What Remains: The Root and The Radical explores the fascinating scientific field that studies the cognitive abilities of plants. Could you tell us how the images you created for this series illustrate or comment on plant intelligence?

Recently, more and more, plants are being described as ‘intelligent bodies’ and ‘social organisms’. In the late 1800s, Charles Darwin was the first to suggest that the tip of the roots in plants is akin to the brain of some animals. Since then, the possibility of mental capacities and cognitive abilities of plants has become an exciting field of research. In his book, The Hidden Life of Trees, Peter Wohlleben states that the roots of a tree ‘is where the tree equivalent of a brain is located’. The root network is in control of all chemical activity in the plant, they absorb and release essential substances. In a similar way, our own internal processes are too controlled by chemical messengers.

Working in a pseudo-scientific manner, I subjected plants to photographic chemicals, to try and understand what, if any, of the photographic material can be processed. Aiming to some how visualise the unobserved and unseen information contained within the roots. Roots were submerged into photographic chemistry and then reapplied to photographic surfaces, allowing the uptake of the plant to dictate the form of the image. The movement of the roots marking themselves along the paper.

In other works in this series I scored the surface of the paper, as if it was the surface of the earth, encouraging the chemistry to penetrate bellow the resin coated surface, searching for the structure; the root of the paper.


Hannah Fletcher, The Mushroom Book, 2015


Hannah Fletcher, The Mushroom Book, 2015

Has your practice and more generally your interest in the environment altered the way you look at photography? Can you still enjoy a photography exhibition in a museum or gallery and forget what those images cost the earth?

It’s important to be able to look at photography and art in general without preconceived ideas and judgements. I am not thinking about environmental concerns all the time, otherwise I would really struggle to enjoy life. Everything we do has an impact and a consequence on the environment, but that does not mean we should not enjoy what is out there or sit back and watch the fire burn.

This is why I started The Sustainable Darkroom Project, I recognise the importance to empower individuals to make different choices. The more the individual consciousness grows, the more collective power we have. The closer we get to pulling down some of these barriers and opening up the flood gates.

The project is designed to build collective power within and opposing the current photographic industry. I want to encourage and empower you, as makers, as thinkers and as doers to have the knowledge and awareness of the materials and processes you are using. To understand the relationship between the things you use and the planet you live on.

The Sustainable Darkroom is an international project designed to educate, to learn through sharing and collaborative research. To encourage mistakes to be made and crazy ideas and ideals to be tested. With each new residency, workshop, talk or event, we get a little bit closer to understanding this word sustainable and the role it plays in every aspect of the photographic industry and beyond.

I recognise that we still have a long way to go and that a lot of the ideas, recipes and suggestions are not yet rigorously tested or scrutinised. This initiative is open for all to be involved with, all to learn from, all to add to and all to question. We will continue to experiment and adapt as we learn.

Thanks Hannah!

Source

“We Got Now,” New Balance Athletes Say (And I Believe Them)

Nike is fighting culture wars. Meanwhile, New Balance is paving the way to a brighter future for athletes and the athletic. New Balance’s new campaign video features US tennis star Coco Gauff, who has used her powerful, swift rise in the sport to advocate for social change. “Coco has established herself as a leading voice […]

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New Yorker Festival to Host Chris Rock, Elizabeth Warren and Others

This year’s lineup will also include Dr. Anthony Fauci and Representative Alexandria Ocasio-Cortez, in addition to Yo-Yo Ma and other entertainers.

Mayur Gupta Explains His Role as Gannett’s First Chief Marketing and Strategy Officer

Mass media holding company Gannett announced today that it has created a new executive leadership role, chief marketing and strategy officer, to lead the organization’s direct-to-consumer and business-to-business endeavors as it transforms into a subscription-led content generator. Mayur Gupta, former CMO of Freshly and vp, growth and marketing of Spotify, has been appointed as Gannett’s…

ESPN’s Silly Ode to Football’s Return; What Customers Expect of Brands: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. ESPN and Celine Dion Capture the Mood of a Nation…

Rite Aid: Get your flu shots

Gap Quietly Names New CMO, and Rolls Out Her First Campaign

Key Insights Gap is leaning into the idea of ‘modern American optimism’ in its first campaign under its new CMO. Gap has brought the entire consumer experience in-house, with all elements created by Alderete’s team. Gap has a new marketing chief. Mary Alderete, a veteran of Gap Inc., has taken on the role Alegra O’Hare…

North Carolina’s insane campaign ad windfall by the numbers

And more from Ad Age Campaign Ad Scorecard.

Fantasy football leagues and advertisers vie to attract fans—and each other

Millions of sports fans won’t make it to the stadium this year, so fantasy leagues may be the next best thing.

Why agency creatives are finally loving Big Pharma, and WeWork's fresh appeal: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.

Pharma fresh

Madison Avenue creatives typically scoff at the boring ads that come from Big Pharma, but it’s looking pretty sexy right about now. Agency talent is flocking to pharmaceutical accounts as the sector has been one of the most resilient during the COVID-19 pandemic, reports Ad Age’s Lindsay Rittenhouse.

In recent months, agency staff may have even noticed more co-workers jumping at the chance to take pharmaceutical assignments. Forums like Fishbowl are filled with such talk. “It probably feels very frustrating to see a lot of your mentees and even colleagues go over to pharma during this dry spell. Especially knowing what may be waiting for them creatively,” one Saatchi & Saatchi employee said. “But here’s what’s also waiting for them: a shit ton of cash, the opportunity to provide for their family, less ego and less pressure to be ‘always on.’”

PlayStation: Children's Day

PlayStation Print Ad - Children's Day
PlayStation Print Ad - Children's Day
PlayStation Print Ad - Children's Day

It is common for many children in their day to receive gifts they do not want.
Giving gifts is not easy, for this there is a solution: Playstation products.