Sep
12
NFL / ESPN: It’s All Coming Back
Posted in: Uncategorized
Sep
12
Facebook to Use Its Platform to Recruit Poll Workers for US Election
Posted in: UncategorizedFacebook is taking steps to address the shortage of poll workers for the upcoming presidential election, due largely to the pandemic. CEO Mark Zuckerberg said in a Facebook post Friday that users in the U.S. over the age of 18 will see messages atop their News Feeds this weekend, leading them to information on how…
Sep
12
YouTube Plans Rollout of Engaged-View Conversions by Year-End
Posted in: UncategorizedYouTube is taking non-click conversion metrics to the next level with plans to make engaged-view conversions available by the end of the year. YouTube Ads product manager Nicky Rettke said in a blog post that the Google-owned video site has been researching EVCs, which measure the conversions that take place after someone views at least…
Sep
12
TikTok Looks to Clear Up Questions About Its $1B Creator Fund
Posted in: UncategorizedTikTok said Friday that the wallet for its $1 billion TikTok Creator Fund will be available soon, and it sought to clear up two recurring questions about how the fund operates. The video-creation platform said the wallet will enable creators to transfer funds to their linked payment method and withdraw what they have earned at…
Sep
12
Amazon opens Twitch to brands running campaigns through its ad platform
Posted in: UncategorizedE-commerce giant says advertisers can target video and display ads to young viewers on streaming site.
Sep
12
The Woman Taking Over TikTok at the Toughest Time
Posted in: UncategorizedVanessa Pappas is keeping a focus on the app’s community of creators and users as it deals with pressure from President Trump, Beijing and a possible sale.
Sep
11
Cabins and RV Rentals Carve Out Their Niche During the Pandemic
Posted in: UncategorizedThe Covid-19 pandemic has taken its toll on the travel sector, hitting the airline, cruise and hotel categories hard. But travel subcategories such as nature gateways and rentals of recreational vehicles are booming, and seizing the opportunity to grow. With people reluctant to travel long distances or in crowds, companies like Getaway, which connects people…
Sep
11
Disney+ testa ferramenta de exibição simultânea para assinantes poderem assistir filmes e séries juntos
Posted in: Uncategorized
O Disney+ só chega no Brasil em novembro, mas o serviço de streaming da Disney já está investindo, enquanto atua em outros mercados, em novos recursos para tornar o serviço mais competitivo diante de um mercado tão disputado. Agora, a empresa está lentamente implementando o GroupWatch para seus assinantes. Com a novidade, você poderá assistir …
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Sep
11
Centauro patrocina transmissão da Libertadores no Facebook
Posted in: Uncategorized
A Centauro será uma das patrocinadoras da transmissão da Libertadores 2020 no Facebook. O acordo garante a presença da Centauro na transmissão de 23 jogos na plataforma, que contarão com banners da empresa durante a transmissão das partidas e, nos intervalos, veiculação de filme comercial de 15 segundos. Os vídeos de anúncios vão convidar os torcedores, que assistirem …
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Sep
11
Ogilvy Appoints Tiwat Nitchote as Chief Strategy Officer in Thailand
Posted in: Uncategorized
Sep
11
NFL season debut draws fewer viewers in crowded sports landscape
Posted in: UncategorizedChiefs-Texans game on NBC competed against NBA, NHL playoffs.
Sep
11
Agency Brief: FCB Health aims to 'heal the healers' with effort to combat doctor suicide and burnout
Posted in: UncategorizedPlus, why SuperHeroes changed its name to SuperHerpes.
Sep
11
Com bela animação, Nike chinesa mostra como Kobe Bryant sempre influenciará torcedores no país
Posted in: Uncategorized
A Nike China criou homenagem em forma de animação para o ícone do basquete Kobe Bryant, que morreu no começo do ano em um acidente aéreo. A animação foi produzida pelo estúdio de parisiense Mathematic, com direção de François Rousselet e gerenciada pela agência de publicidade Wieden+Kennedy de Xangai. O tributo intitulado “Dear Kobe” oferece …
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Sep
11
Warner adia “Mulher-Maravilha 1984” pro Natal, mas resultados de “Tenet” e “Mulan” mostram que ação não basta
Posted in: Uncategorized
Não demorou nem uma semana para o impacto do fraco desempenho de “Tenet” na estreia nos Estados Unidos começar a afetar mais uma vez o calendário de estreias de Hollywood. A primeira vítima não poderia ser outra: “Mulher-Maravilha 1984”, que depois de passar as últimas semanas firme na previsão de lançamento para o dia 2 …
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Sep
11
Paypal blocks the word "Tardigrade" and "Cuba", forcing shops to rename their products
Posted in: Uncategorized
Sep
11
Trending: Rick and Morty Pringles and brand-backed virtual field trips
Posted in: UncategorizedThe week’s biggest moves, hits and misses.
Sep
11
China prefers TikTok U.S. shutdown to forced sale, Reuters says
Posted in: UncategorizedOfficials think a forced sale would make ByteDance and China appear weak in the face of pressure from Washington.
Sep
11
R/GA Undergoes Leadership Changes Amid ‘Foundational’ Repositioning
Posted in: UncategorizedR/GA is once again reimagining its business. The agency is undergoing a “foundational” change with a new focus for the coming decade as it parts with a trio of important leaders and enters a new era. Global chief innovation officer Saneel Radia, global head of brand Mike Rigby and vice chairman, global chief strategy officer…
Sep
11
Amazon Opens Twitch’s Ad Inventory to Programmatic Buyers
Posted in: UncategorizedTwitch inventory is now available on the Amazon Advertising platform, meaning media buyers can now purchase ads programmatically on the esports streaming site. Previously, advertisers had to undergo a more manual process of purchasing ads on the streaming site, which attracts an average of 17.5 million daily viewers, but as of earlier this week, Twitch…
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