Pringles: Gamer Day

This year, Pringles wanted to celebrate Gamer Day in Latam to prove that is the perfect snack for gaming, but we will not be doing it with a traditional gaming tournament. So we did a very peculiar one, so peculiar, that gamers didn’t play, their moms did. Yes, the ones who bought them their first consoles, and that probably regretted doing it, because their sons preferred to play than study. They faced each other in an epic duel to win the Pringles Mom Valuable Player 2020 title.

Grin Scooters: Opportunities

Grin Scooters Print Ad - Opportunities
Grin Scooters Print Ad - Opportunities
Grin Scooters Print Ad - Opportunities

Replacing a car for an electric scooter leaves a free space for creativity… the garage.

Durex: Protect Your Local D

Durex Ambient Ad - Protect Your Local D

From our daily commute to the restrooms at our favorite (recently reopened, socially distanced) bars – penises graffiti are an everyday sight in this city. And for some reason, they’re always … so naked. So unprotected. It may only be graffiti, but the things we see everyday shape our subconscious and our everyday reality. We want that reality to be a safe one, so we’ve created a set of condom stickers designed to be posted on top of your local dick graffiti. Let’s wrap them up and change perceptions, for a new normal where any penis is a protected penis. And for added convenience, you can order a supply of condoms with your stickers at our instagram @protectyourlocal.d

Mercedes-Benz: Father of Mercedes

Mercedes, wasn’t the name of our founder or a big motor company.
It was the name of a daughter whose father was in love with automobiles, Emil Jellinek.

To honour his name, we change our name to his on this Fathers’ Day. We published an announcement film and as a first in the brand’s history, changed our name on all of our social media channels where we interact with 3 million followers combined.

By telling a unique story in our communication, we successfully separated our work from regular celebration hub. We managed to celebrate this meaningful day in our own style, by telling our own story.

Love Wellness: We Want More

Women have constantly been given less. From our rights to our paychecks, we’ve been shortchanged in many key ways. But in 2020, we are demanding more in every aspect of life: in the office, in politics, in pay equity, in the bedroom. Why should our health be any different?
Women’s wellness and personal care brand, Love Wellness, believes more is more, which is why they created vitamins that are made of more nutrients, to address more needs and concerns, delivered to be more effective. To launch Daily Love, a daily multivitamin made for all women, Mekanism created an unapologetic spot that leans into the insight that women want more for themselves in all aspects of life — their health being no exception.

COVID-19: Corona Awareness

Soon to be on more than the tip of your tongue. Don’t be a #COVIDIOT.

Snapchat Extends Show Up Campaign With National TV Spot During Presidential Debate

Snapchat is taking to the airwaves, airing a spot on national television and across select markets in the U.S. during the first presidential candidates’ debate Tuesday night. The spot is part of nonpartisan, multi-week public awareness effort Show Up, which also featured public-service announcements starring former President Barack Obama earlier this month. The campaign is…

How Do You Convey ‘Speed’ in a Static Outdoor Ad? Paint It in Mere Minutes

LONDON–BBH London has created a new campaign for Western Union, the cross-currency payments service, which comprises a gigantic mural of a painting created in just minutes by professional “speed painter” artist Dave Sharp. The campaign is designed to drive awareness of the speed with which people can send money abroad using the brand’s app and…

Dear Young Creatives, You Can Do This. Sincerely, A Young Creative.

This new article in our Emerging Voices Series is made possible by the generous support of Adpulp’s patrons on Patreon. Please join us and help pay writers.   For anyone struggling with what seems more like a scavenger hunt than a job hunt, I feel you. As a young creative striving to break into advertising […]

The post Dear Young Creatives, You Can Do This. Sincerely, A Young Creative. appeared first on Adpulp.

Disney to cut 28,000 U.S. resort workers amid deep slump

The downsizing will affect the company’s theme parks, cruise ships and retail businesses.

Disney Lays Off a Quarter of U.S. Theme Park Workers

The company said it would eliminate 28,000 jobs across its resorts in Florida and California, which have been hit hard by the pandemic.

Reach and relevance: The new video landscape

Now, more than ever, brands need to connect with people in a meaningful, authentic way. But the content of today is no longer delivered in traditional ways, and brands have increasingly shorter windows to make a big impact, especially on social. In this intimate conversation, we’ll learn how video-focused media efforts have shifted and what consumer behavior is telling us when it comes to video consumption. We’ll also discuss how the opportunities for brands to build connection and relevance are taking new shape—and how brands can build successful strategies on powerful platforms like Twitter.

Speakers:

 
  • Doug Brodman, Director, US Agency and Platform Solutions, Twitter
  • Hayley Diamond, EVP, US Digital Investment & Partnerships, Publicis Media
  • Jake Marx, Senior Director, Enterprise Partnerships, Omnicom Media Group NA
  • Heidi Waldusky, Associate Publisher, Ad Age

Lillian Brown, Makeup Artist to Nine Presidents, Dies at 106

She did more than powder noses; she advised on diction and apparel and helped commanders in chief put their best selves forward for television.

How Black-ish’s Stars and Producers Pushed ABC to Bring the Show Back for Fall

When ABC announced in June that Black-ish would not be part of its fall schedule and would instead be held for midseason, the sitcom’s stars were not happy–and they made it known to network execs. During an ABC virtual press event promoting the show’s seventh season, which premieres at 8 p.m. on Oct. 21, the…

Following Antonio Lucio’s Retirement, Facebook Promotes Product Growth VP to CMO

Facebook has promoted Alex Schultz, vp of product growth, analytics and internationalization for the brand, to chief marketing officer. The announcement comes 11 days after the departure of marketing legend Antonio Lucio, who spent the last two years of his four-decade career as Facebook’s CMO. Lucio joined in 2018, helping the brand navigate crises including…

Facebook Inks Content Deals for Watch Together Messenger Feature

There is now a lot more to watch via the Watch Together feature Facebook introduced earlier this month, as the social network reached content agreements with Lionsgate, Sony Pictures Entertainment and Warner Bros. Watch Together enables people to share their reactions to Facebook Watch videos with their friends and family during video calls on Messenger…

Ao contrário do proposto, documentos apontam que armazéns automatizados da Amazon causam mais acidentes

A Amazon sempre faz muita propaganda de seus armazéns automatizados e, em especial, a empresa afirma que o sistema ajuda a reduzir acidentes de trabalho. Porém, de acordo com documentos internos da empresa obtidos pelo Reveal do Center for Investigative Reporting, na verdade os armazéns automatizados têm taxas de acidentes mais altas do que os …

O post Ao contrário do proposto, documentos apontam que armazéns automatizados da Amazon causam mais acidentes apareceu primeiro em B9.

Watch the newest commercials on TV from Lululemon’s Mirror, Samsung, Google and more

Samsung hypes the Galaxy S20 FE, a special “fan edition” smartphone collab with boy band BTS.

 

CMO hirings set record pace, even during the pandemic

More CEOs are looking for external candidates and compensation packages have bounced back, according to executive headhunters.

Just in Time for National Coffee Day: a New Hard Cold Brew From Pabst Blue Ribbon

Brands don’t need much of an excuse to trot out a limited-time promotion, and when that excuse happens to be National Coffee Day (as today officially is), it’s a given that most every restaurant you can name has some kind of java offer underway. Members of Krispy Kreme’s rewards program can get a free coffee…