Libre, a Spanish-language supplement included in El Nuevo Herald, a sibling to The Miami Herald, published a column comparing Black Lives Matter activists to ‘Nazi thugs.’
Demorou um pouco a mais que o Spotify e a Apple, mas o Amazon Music enfim entrou também no concorrido mercado de podcasts. A companhia confirmou nesta quarta (16) que uma nova atualização providencia à plataforma cerca de setenta mil programas produzidos nos Estados Unidos, incluindo grandes nomes como “Serial”, “WTF Podcast” e “Pod Save …
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Jen Young, the CMO and co-founder of RV rental site Outdoorsy, discusses consumer travel trends and talks about why RV rentals are expected to continue to rise during the holidays.
The new $300 virtual-reality headset works well and feels comfortable. But good luck finding games that will keep you entertained.
(TrendHunter.com) The Columbia Facet 45 OutDry hiking shoes are one of the latest styles from the outdoor gear brand that will provide wearers with a way to stay agile on the trails and stylish in the streets. The…
As cores carregam significados, representam boas vibrações e têm tudo a ver com Havaianas. Por isso, como parte de sua campanha #DiasMaisColoridos, a marca está pintando casas em diferentes comunidades do Brasil: Cantinho do Rio (Rio de Janeiro); Lagoa do Tijolo (Salvador) e Santa Mônica (Fortaleza). A ação tem como objetivo levar um pouco de …
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“Back to The Bars”, a nova campanha da Heineken assinada pela Publicis Itália, faz parte da iniciativa global da marca, #socialiseresponsibly, e celebra a reabertura responsável dos bares ao redor do mundo, mostrando alguns dos cuidados que os consumidores devem ter nesse momento, propondo uma nova dinâmica de socialização de forma consciente. A campanha mostra que o comportamento …
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Wireless carriers are spending billions of dollars adding 5G coverage across the country.
Contrary to popular belief, failure is an option, even in today’s cutthroat marketing environment. And it may be inevitable, especially if you’re pushing the envelope as a risk-taking challenger brand. What matters more than the faceplant itself is how you pick yourself up and what you learn from your mistakes. “If you’re breaking the rules…
The Local Media Consortium and the Local Media Association said this week that they received additional funding from the Facebook Journalism Project to go toward the second phase of the Branded Content Project. The Branded Content Project kicked off last March with local media companies that were chosen due to demonstrating a commitment to furthering…
Chatbots are seeing a huge surge in business-to-business marketing use this year as the Covid-19 pandemic leads to more advertiser interest in conversational formats of reaching consumers. A new report from b-to-b platform Drift and Heinz Marketing charted a 92% year-over-year growth in chatbot usage compared to more modest increases in other types of conversational…
In a new series of ads that feel more like mini documentaries, Bud Light is telling the stories of Black-owned restaurants in five different cities that are hosting Thursday Night Football games during this NFL season. Shot on 16mm film and in a single take for the shortest, 15-second cut, the first installment takes viewers…
In this live episode of Ad Age Remotely, Laura Maness discusses back-to-school and the future of office space.
The R/GA veteran had most recently been serving as global head of growth for BeenThereDoneThat, a role he only took up in March.
A campaign to alert people about the risks of hepatitis C, especially for those who attended tattoo studios a long time ago, due to the risk of non-sanitizing materials. To present this in a creative and impactful way, differentiating from the category, we asked for an experienced tattoo artist from a renowned studio here in São Paulo to illustrate a dragon (very common in the 80s and 90s), but with the aspect of elderly, which refers to the aging of the tattoo, the dragon directly alerts the public to seek the diagnosis.
Key Insight: Some college football marketers had already shifted their spend to the NFL as a result of last month’s Big Ten and Pac-12 postponements. Just one month after the Big Ten conference opted to postpone its fall sports seasons–including college football–due to Covid-19, it has reversed course and will begin playing football games starting…
Facebook teamed up with online learning provider Coursera on a new Social Media Marketing Professional Certificate Program. Facebook head of scaled solutions, global business marketing Judy Toland wrote in a blog post, “The Covid-19 pandemic has shown us how crucial social media marketing skills have become as businesses around the globe pivot from brick and…
One of 2020’s most lauded campaigns is the Moldy Whopper, an ad that shows Burger King’s signature sandwich literally rotting over the span of a month. The buzzy stunt, brought to life with help from three agencies, was created to promote the Whopper’s lack of artificial ingredients and preservatives. At this year’s Brandweek, Fernando Machado,…
Para acompanhar o anúncio da nova geração do Apple Watch, a Apple divulgou no fim da tarde desta terça (15) um novo comercial focado na linha. O tom da vez é a irreverência: depois de anos de publicidade focadas no futuro da humanidade, a peça da vez vai na via contrária e brinca que dessa …
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A Yamaha anunciou o lançamento da primeira moto inspirada em “Star Wars”. Exclusiva para o Brasil, a scooter chega em edição especial que representa os dois lados da força: o NMAX Aliança Rebelde, com o design inspirado nos caça X-Wing e o NMAX Império Galáctico, inspirado no caça estelar TIE-Fighter. “A parceria com a Disney foi uma …
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