Key Insights: The new name references the prestige of Paramount Pictures while leaving room for further brand definition. ViacomCBS is considering sunseting some of its niche streamers, while offering bundling discounts of others, like BET+, with Paramount+. Hayes Roth remembers the first time Paramount Pictures’ logo really stuck with him. It was his first time…
Why do Democrats lose races that they could win? Why has no Democrat won a statewide race in Texas since 1994? Maybe the GOP’s brand messaging has something to do with it. It’s simple and straightforward, and this matters a great deal. Let’s observe just how simple it is for incumbent Congressman Roger Williams to […]
The post GOP Incumbents In Texas Not Exactly Sweating This Election appeared first on Adpulp.
No começo do ano, o Burger King lançou nos Estados Unidos a campanha “Moldy Whopper”, que traz imagens de um Whopper deteriorando com o passar do tempo por ser “comida de verdade”. A ideia é mostrar que o lanche da rede não leva conservantes artificiais e outros aditivos. Agora a campanha chega ao Brasil prometendo uma transformação nacional …
O post Campanha “Whopper Mofado” chega ao Brasil prometendo transformação no mercado de fast food apareceu primeiro em B9.
Welcome to Ad Age’s Office Hours newsletter. If you’re reading this online or in a forwarded email, here’s the link to sign up for the newsletter.
The way we work is rapidly evolving. In a matter of months, the pandemic has forever changed how we communicate, where we conduct business, the technology we use and how we juggle home and work life. There’s also been a much-needed spotlight thrown on the makeup of the workforce and the efforts being done to make the ad world a more-inclusive place. Every Thursday, Ad Age tackles a different issue regarding the way these changes are impacting our professional lives.
As the coronavirus and other crises change the world, digital entertainment platforms like TikTok are leading a movement that is transforming both storytelling and marketing for brands. But videos are just part the story—TikTok’s community provides marketers with invaluable, in-depth insights to tell brand stories.
If you’re a French production house looking to make the official announcement of your UK launch, who better to turn to than a couple of locals ? Thanks to the incredible support of The Crown’s Tobias Menzies and Game of Thrones’ Kit Harington, Paris-based BIRTH found some of the best to break the ice. The « Fabulous New Roster of the Bloody French » introduces BIRTH UK, whose launch marks an important step in the production company’s international expansion, as it also opening an office in Algiers, 2Horloges.
« THE FILM »
Self-deprecating and slightly absurd, « The Fabulous New Roster of the Bloody French » was created by Executive Producer Maëva Demurger and director Leo Bill, and came about thanks to a friendship they developed with Tobias working on another project. When the time came to announce the launch of BIRTH UK (which opened one year ago), the pair wanted to get just the right tone with a distinctly British feel. And how much more British can you get than one of the stars of a series featuring the royal family? The story grew from there – “as Leo and I developed the idea, we then thought it would be good to have somebody else for Tobias to play off. A crazy notion came to mind: what if we could get Kit Harington? Amazingly, we managed to get in touch, told him about the concept, and to our delight, he loved the idea and was more than happy to come on board,” explains Maëva.
CREDITS :
DIRECTOR: LEO BILL
EXECUTIVE PRODUCER: MAËVA DEMURGER
CEO: HUGO LEGRAND-NATHAN
PRODUCTION: BIRTH UK
DOP: MURREN TULLETT
FOCUS PULLER: ALEX PARKINSON
SOUND RECORDIST: ED SPEAR
HAIR & MAKE UP: CHARLOTTE YEOMANS
LEO BILL, DIRECTOR:
Having known Tobias and Kit for some time now, it was amazing to get to work with them on one of my first shoots. They were both very cool and incredibly game to enter my slightly absurdist mind!
THE BIRTH FAMILY GETS BIGGER:
Classically-trained actress turned producer turned Executive Producer Maëva Demurger will lead the new office. Originally from Paris, Maëva has been working since the age of 6, when she got her first role in the French film “Je Veux Tout”. In addition to her new responsibilities, she is currently working on 2 short films and a dark psychedelic animated series with up-and-coming director Leo Bill, who directed the “Bloody French”. Also joining Maëva in the venture is film producer Lila Grafin. The pair are some of the most recent additions to the BIRTH family, which began with founder Hugo Legrand-Nathan in 2013. Together with associate partners Arthur Emorine, Yohan Ungar, Tristan Beraud, and Yacine Medkour, Hugo and BIRTH represent more than 40 producers, directors and photographers.
BIRTH, which works in the luxury, music, film, and advertising sectors, prides itself on building culture and building new careers, seeking out and nurturing young talent. BIRTH believes that each indivdiual is a story, a story to be shared. Recently the brand has worked with Hermès, Adidas, KFC and Armani, and released a music video for singer Meryem Aboulouafa. Among the big names BIRTH is proud to represent are Oscar winning director Marc Forster, Cannes award-winning directors Augusto Gimenez Zapiola , Rodrigo Valdes, and Hugues De La Brosse, as well as Temple Hidden, Christoper Anderson, Warren & Nick and a series of new talents Ugo Mangin, Valentin Guiod, Zhang+Knight, BRBR, among others.
(TrendHunter.com) The ‘ICEY’ drink mixer is a cold beverage maker for those who are looking for a way to create premium refreshments from their own kitchen without the need for a conventional blender or…
The World Federation of Advertisers (WFA) has released a framework for cross-media measurement, what it calls the “holy grail” for marketers. Given the fragmentation of media consumption, the aim is to manage how many times someone sees the same ad on all their devices, and then measure the results of those campaigns across all forms…
More nights last spring than I’d like to admit, I found myself doomscrolling: mindlessly thumbing through my feeds full of scary statistics, grim updates and fear-inducing ads. It was exhausting, and did nothing to help my mounting anxiety. Turns out, it’s not helping brands, either. Anger and divisiveness may encourage people to scroll–and troll–but it…
Procter & Gamble has expanded its relationship with independent ad server Flashtalking, a move that effectively makes it the CPG giant’s ad serving platform of record outside of the U.S. market. The move comes as marketers increasingly examine their digital partnerships, with many electing to reduce their reliance on Big Tech, a trend that is…
Todas as xícaras de café Nespresso serão neutras em carbono até 2022. Em mensagem do CEO global da empresa, Guillaume Le Cunff, a Nespresso assume a partir de hoje, 17/09, o compromisso global de compensar toda a sua cadeia de suprimentos e ciclo de vida dos produtos. Isso significa que, em 27 meses, tudo que for produzido …
O post CEO da Nespresso garante que empresa será neutra em carbono até 2022 apareceu primeiro em B9.
A Tencent será responsável pela transmissão oficial da liga inglesa de futebol na China. Conhecida por ser dona do WeChat e dos estúdios Riot Games e Epic Games, a companhia também atua como provedora de serviços de internet no território chinês e confirmou nessa quinta (17) o acordo com a Premier League para a exibição …
O post Dona de “Fortnite” e “League of Legends”, Tencent vai transmitir a Premier League na China apareceu primeiro em B9.
CMO discusses how Coupa sees the downturn as an opportunity to position companies for future success.
Patagonia, ViacomCBS, Live Nation and more are getting creative in an effort to boost voter turnout.
Founders Chief Creative Officer Roger Camp and CEO Jamie King will remain at the helm.
Several media companies make performance-outcome guarantees with marketers, in which the deals are centered around metrics that prove TV’s ability to drive behavior–like in-store foot traffic and website visits–instead of traditional age and gender demos. But NBCUniversal is taking those partnerships to another level, introducing a tool that gives brands the ability to understand the…
Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across various mediums with sales data to gauge an…
You may be familiar with the term MILF and its counterpart, DILF. But what does it mean to be a VILF? If you don’t know, it’s Voter I’d Like to … well, we’ll let you finish the rest. It’s a term OkCupid is trying to add to our collective vocabulary to show that voting can…
A new campaign from Wieden+Kennedy hits as election season heats up—a time when automakers’ U.S. job creation efforts are a hot topic.
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Burger King Puts the Whopper Ingredient List Front and Center…
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